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Five Destination Marketing Organizations Attain Industry Accreditation
WASHINGTON, DC (30 March 2011) - Five destination marketing organizations (DMOs) have achieved accreditation from the Destination Marketing Accreditation Program (DMAP). Developed by Destination Marketing Association International (DMAI), this industry-wide accreditation program is designed to recognize DMOs that meet or exceed industry standards.
"Congratulations to these five destinations for receiving their DMAP accreditation," James T. Wood, FCDME, incoming chair of DMAP and president & CEO of the Louisville CVB. "The DMAP process is a comprehensive review of a DMOs business procedures and accountability.  These DMOs have shown their dedication to continually providing customers with superior service in accordance with international standards and benchmarks. Their commitment to accreditation clearly demonstrates the type of leadership they possess in their community and for their stakeholders."
This week, the following DMOs achieved DMAP accreditation status for 2011-2015:
  • Bradenton Area CVB (Florida, USA)
  • Fargo-Moorhead CVB (North Dakota, USA)
  • Tacoma Regional CVB (Washington, USA)
  • Tourism Winnipeg (Manitoba, Canada)
  • Visit St Pete/Clearwater (Florida, USA)*
*Renewed accreditation
"DMAP's 125 accredited DMOs can be found in more than 70% of the United States (35 states, the District of Columbia and Puerto Rico) as well as in Canada and Europe. 
To become accredited a DMO is required to provide evidence of compliance with 58 mandatory standards and 30 voluntary standards. The standards set by DMAP cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.

About DMAP: DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. There are three application cycles per year; each review cycle is limited to 25 applications. The next application deadlines are 31 August 2011, 31 December 2011, and 31 March 2011.  For information on DMAP, including a complete list of accredited DMOs, visit, keyword: DMAP

Destination Marketing Association International (DMAI)  advocates for the professionalism, effectiveness, and significance of destination marketing organizations worldwide. Representing over 600 destination marketing organizations (DMOs), DMAI's membership includes more than 3000 DMO professionals, students, educators, and industry vendors and partners in over 30 countries. Providing cutting-edge educational resources, networking opportunities and marketing benefits, the association has worked on behalf of DMOs since 1914.


Kristen Clemens, +1.202.835.4214
Vice President of Marketing and Communications

Andrea Cates, +1.202.835.4205
Manager of Marketing and Communications

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Also See: Meeting Professionals International Foundation (MPIF) Partners with Destination Marketing Association International on Research Initiative; Goal is to Provide Best Practices for DMOs and CVB's while Working with Meeting Planners / February 2011

Destination Marketing Association International (DMAI) and the International Association of Venue Managers (IAVM) Partner to Produce New Convention-centric Resource / January 2011

Meeting Planners Resigned To A Seller’s Market / PKF Hospitality Research Survey of Meeting Planners / Robert Mandelbaum / January 2008

Benchmark Hospitality International’s 2008 Top Ten Meetings Trends / March 2008

IACC's Seal of Approval Provides Conference Center Hotels that Extra Something; Provides Meeting Planners with an Up-front Statement of Quality / November 2006


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