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Best Western Completes Renovation and Re-branding of 91-room
Holiday Inn Express in Yuba City, California

By Ashley Gebb, Appeal-Democrat, Marysville, Calif.McClatchy-Tribune Regional News

April 06, 2011--The blue and gold Best Western letters and the chain's signature red crown returned to Yuba City on Tuesday.

The mounting of exterior signage at 894 W. Onstott Road caps an extensive renovation of the former Holiday Inn Express. The Best Western kept the hotel's doors open after purchasing it as a Holiday Inn six months ago but changed the entire look to turn the outdated hotel into a modern attraction for Yuba-Sutter visitors and further the company's push to compete with high-end hotels, said general manager and co-owner Ranjit F. Johal.

The desire is that guests will leave the motel with a positive impression of the Yuba-Sutter area and return.

"We're hoping that when the general economy picks up, that it will help up, and not just us but all the other hotels," Johal said.

The million-dollar renovation to the 91-room hotel included new walls, carpet, vanities, bedding and TVs, relying on local contractors for construction, he said. The fitness room was expanded, WiFi was added and a complimentary hot breakfast is being offered.

"Even the regulars were amazed by the transformation," Johal said.

The rebranding of the hotel marks the return of Phoenix-based Best Western International to Yuba-Sutter. Its former local branch, the Bonanza Inn on Clark Avenue, reverted to an independent hotel a year ago.

Yuba City's economic development manager, Darin Gale, was happy to have a Best Western again, noting that in 2010 the city lost two national-brand hotels, which are often the first places many travelers seek out. The rebranding of the hotel is also a great project because it was done by local investors and local contractors, he said.

"When you talk about growing one's economy, you try to do it locally and create wealth," Gale said. "It is through local investors and local returns ... Hopefully they will see their occupancy continue to rise over the years."

CONTACT reporter Ashley Gebb at 749-4783.


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Copyright (c) 2011, Appeal-Democrat, Marysville, Calif.

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