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Opens Global Operations in Tel Aviv;
Alan Goldschneider to Lead EMEA Growth


Edinburgh to Dubai, demand for the runtriz™mobile guest-services solution is growing so quickly
that the Los Angeles-based company has established centralized offices in
service demand across the Europe, Middle East, and Africa

Los Angeles – March 22, 2011
– Due to growing demand of mobile guest-services across Europe, the Middle East, and Northern Africa, Los Angeles-based runtriz™ has established centralized offices in Tel Aviv, Israel, this month to support its rapid global expansion. Distinguished European hotelier Alan Goldschneider will spearhead EMEA operations as Managing Director.
"The Middle East in particular likes to stay one step ahead in technology trends," said Goldschneider, who for more than 30 years has managed metropolitan and beachside luxury hotels worldwide that consistently rank among Condé Nast Traveler's Top 100. "Most luxury hotels across the EMEA region already have mobile websites, but they do not have the technology to interface with their guests. The entire concept is not commonly known to hoteliers, so runtriz™ has developed a superior solution that enables them to instantly 'get to know' their guests' real preferences. Based on searches or requests, runtriz™ allows guests to control their experience before, during and after their stay. It's a unique way of doing business that is sure to 'WOW' even the most discerning global traveler."

runtriz™ uses mobile, location-based technology to deliver a hotel's services and amenities to travelers on demand in up to 57 languages. Whether onsite or off property, hotel guests can communicate with the hotel from their mobile device to order room service, view a list of local attractions, order food and drinks poolside, set wake-up calls, request luggage pick-up, check the weather, view spa services, find out where to eat, view local golf courses, request towels, toiletries, transportation and more. These requests or "touches" are then processed by the runtriz™ web platform and seamlessly delivered to the appropriate hotel department keeping the guest apprised of the status at anytime they desire.
"runtriz™ is not unfamiliar to me," Goldschneider said. "I had the great fortune to serve as general manager of the very first hotel in the U.S. to use runtriz™, and I must say it left a lasting impression -- one so profound that I am walking away from 30-plus years of luxury hotel management to share my first-hand experiences regarding this solution and help fellow hoteliers understand the technology and embrace its benefits.

"runtriz™ is customized to mirror each property's distinctive services offerings -- that is very rare in this industry," he added. "A luxury service culture dictates that guests have access to 'all things needed or desired.' With that same philosophy at runtriz™ very core, I am confident that hotels will be quick to adopt -- and guests will be quick to use -- runtriz™ across this region."

Matthew Allard, runtriz™ Founder and CEO, said Goldschneider was the ideal candidate to spearhead his company's global growth initiative. Based on word-of-mouth alone, Allard said Goldschneider single-handedly built awareness and interest in the runtriz™ solution at hotels across Europe and the Middle East.

"Before Alan was even on board, hotels in Edinburgh, Mumbai, Delhi and Dubai were knocking on our door," Allard said. "Alan is well known in the region for his uncanny ability to transform properties into world-class hotel destinations, incorporating European management principles and ensuring the highest levels of service, including the implementation of highly trained international staffs using the latest technology available. When you have a gentlemen hotelier of this caliber voluntarily selling your products, you can't help but to be successful. Over the past seven years, as Alan was recruited from property to property, he took runtriz™ along too. He is our biggest fan -- and now our No. 1 salesman across EMEA."

Goldschneider has served in management roles at Morgan’s Hotel in New York, Cunard Hotels, The Ritz London, LaToc Suites in St. Lucia, Paradise Beach Club in Barbados, Hotel Atop the Bellevue in Philadelphia,  and The Watergate Hotel in Washington, D.C. He also served at the Soho Grand Hotel in New York, Hotel Casa Del Mar in Santa Monica, Shutters on the Beach in Santa Monica, and David Geffen’s Malibu Beach Inn. Goldschneider was President of the Malibu Chamber of Commerce and a recipient of the Malibu Chamber of Commerce’s Businessman of the Year Award.

"With Alan's vast experience and relationships, he will not only greatly accelerate our sales initiative, but greatly improve our training materials, help boost activation on property, and continue to have hotel staff become ambassadors for the technology," Allard said.
For more information on the products and services runtriz™  offers, please visit its website at

About runtriz™
runtriz™ is the premier Los Angeles-based global hospitality network specializing in mobile solutions for innovative hospitality brands.  The firm has developed cutting edge interactive applications that allow their partners to provide customers with unparalleled service. The brand’s portfolio of services, including the highly lauded Hotel Evolution application, puts consumers back at the center of the value proposition by placing retail, hospitality and residential services in the palm of their hands. For more information, visit


Matthew Allard 
Tel: (323) 230-9727

Barb Worcester 
Tel: (440) 930-5770

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Also See runtriz™ Expands to International Markets Starting with Turkey and the Maldives / October 2010

The Redbury @ Hollywood and Vine is Rolling Out the Red Carpet with 'iPad' Apps and Mobile Hotel Services from runtriz™ / September 2010

Runtriz Releases Version 2.0 of Hotel Evolution Adding Flexibility, Scalability and Compatibility; Service runs on iPad, iPhone, iPod Touch, and desktops to provide even easier customization of administrative tasks and flexibility, multi-language support for guests / June 2010

White Lodging Revving Up Mobile Services with runtriz™  at Westin Austin at The Domain; Service runs on iPad, iPhone, iPod Touch, Blackberry, Palm Pre and more to supply travelers visiting the high-tech, high-entertainment area of Austin with fingertip access to services / June 2010

Ultra-Luxury Beachfront Resort Now Offering runtriz -Driven Guest Services; Santa Monica s famed Shutters on the Beach hotel responds to guest requests with one touch, thereby redefining the luxury experience / April 2010

The Americana at Brand and The Grove Tap runtriz™ to Give Residents, Patrons One-Touch Access to Smart Living, Shopping / March 2010

runtriz™ Delivering Mobile Guest Facing App for SLS Hotel at Beverly Hills; Branded "GoSLSHotel," the smartphone application puts all hotel services at guests fingertips; runtriz™ becomes a valuable tool for hearing impaired travelers, Green initiatives / February 2010

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