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World Travel Awards to Host its Africa and Indian Ocean Ceremony in Sharm el Sheikh,
Egypt, in September 2011, Placing Faith in Swift Egyptian Tourism Recovery

Monday 28th March 2011 - World Travel Awards has announced its continued support for tourism in Egypt by renewing plans to host its Africa and Indian Ocean Ceremony in Sharm el Sheikh on 16 September 2011.

In the wake of the recent political upheaval, World Travel Awards is also urging the travel trade and holidaymakers alike to follow suit by supporting Egypt’s tourism industry, and Sharm el Sheikh in particular.

Graham E. Cooke, President and Founder, World Travel Awards, predicts that the quality of Egypt’s attractions will lead to a swift recovery of its travel and tourism economy.

“World-class destinations have an incredible ability to bounce back from adversity. In the last 18 months alone, you only have to look at how Thailand and Mexico have recovered so quickly from crises. Egypt too is a remarkably resilient destination, boasting an incredible array of attractions from the Pyramids of Giza and the temples of Luxor to the spectacular diving and beaches of the Red Sea.”

“This will be first time that World Travel Awards hosts an event in Egypt, reflecting the huge strides its hospitality industry has made to compliment its natural wonders. Tourism has become the lifeblood of the Egyptian economy, accounting for one out of every eight jobs, drawing 14.7 million overseas visitors a year, and representing 11 percent of the nation’s output,” he adds.

“We hope that our decision to support Egypt by continuing with the scheduled World Travel Awards event will contribute to a fast tourism recovery. We are confident that Sharm el Sheikh will prove an excellent host of our event.”

By early March travel warnings had been either complete or partially rescinded in all major markets - including the United States, Great Britain and across much of Europe – as the situation in Egypt continues to return to normality.

Emad Aziz, Chairman Savoy Sharm el Sheikh says: “I am honoured that World Travel Awards is hosting its 2011 Africa & Indian Ocean Ceremony at The Savoy, Sharm-El-Sheikh. It will provide a great opportunity to showcase the attractions and facilities of our beautiful region to the travel and tourism world."

“Sharm el Sheikh is called the City of Peace. We remain fully up and running, and welcoming our guests as usual. Our region offers a wealth of incredible attractions on our doorstep, all in a laid-back desert atmosphere. Sharm also serves as an ideal base to discover the ancient treasures of Luxor and Cairo.”

World Travel Awards Africa and Indian Ocean Ceremony will take place on 16 September 2011 at Savoy Sharm el Sheikh, Sharm El Sheikh, Egypt.

About World Travel Awards
The World Travel Awards was launched in 1993 to acknowledge and recognise excellence in the world's travel and tourism industry.

Now celebrating its 18th anniversary, the awards is regarded as the very highest achievement that a travel product could ever hope to receive.

Votes are cast by 183,000 travel professionals which include travel agencies, tour and transport companies and tourism organizations in over 160 countries across the globe.

Votes are cast globally by fellow industry professionals in over 1, 000 different categories.

Attended by senior executives from major travel companies, operators and destinations, WTA events are universally respected as providing established, top level networking opportunities, regionally and globally.

Main sponsors include Caribbean Hotel & Tourism Association, Cornelia Diamond Golf Resort & Spa, Dusit Thani Bangkok, Emaar Hotels & Resorts LLC, ISO Travel Solutions, Mauritius Tourism Promotion Authority, Omeir Travel, Savoy Sharm El Sheikh, Sports Authority of Thailand, Thailand Convention and Exhibition Bureau, Tourism Authority of Thailand and WeClick Media.

The World Travel Award’s official list of worldwide media partners includes: Breaking Travel News, CNBC Arabiya, eTurboNews, Khaleej Times, Trav Talk, Trade Arabia, TTN, Travel Daily News International, Focus on Travel News, New Focus Travel Magazine, Tourism Review, JAX FAX, Passport Magazine, Travel & Leisure China, Xenios & Xenios World.
Lauren Brady
+44 (0)20 7925 0000

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