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Colombia Boutique Hotel Chooses Security Systems from VingCard Elsafe

New Property Selects Leading Hospitality Solutions Signature by VingCard and
SENTINEL II by Elsafe for Elite Combination of Security and Design

Dallas (March 11, 2011) – VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY Group, recently completed installation of its Signature by VingCard electronic door locks and SENTINEL II by Elsafe in-room safes at the NOW Hotel in Santiago de Cali, Colombia. Located in the center of the Zona Rosa business district, this stylish 19-room hotel boasts spectacular views of the Cali skyline, and is noted for using its lobby space as a gallery for new and contemporary Cali artists and sculptors.

According to Rune Venas, president of ASSA ABLOY Hospitality in North America, the modern, art-forward hotel opted to implement Signature by VingCard electronic door locks because they offer the ultimate in security and peace-of-mind, with a choice of nine distinctive designs. Signature by VingCard provides unmatched adaptability and integration, including a unique selection of designer handles, alternative bezel designs and a wide range of finishes, creating a sense of style and exclusivity for the property.

“Hotel NOW chose our Signature by VingCard system based on its impeccable design standards and adaptability, as well as the efficiency and reliability,” Venas says. “Signature by VingCard provides a delicate mix of design and security elements, meeting the highest artistic standards of any property.”

Signature by VingCard electronic door locks employ magnetic stripe readers that read data on both insert and removal for optimal accuracy, and the solution uses a powerful 600-event audit trail for optimal security. With the panic release function and reprogrammable Flash-RAM lock memory, the lock provides industry-leading security standards.

To complement Signature by VingCard electronic locks, NOW Hotel also selected state-of-the-art SENTINEL II by Elsafe UL-listed in-room safes. SENTINEL II safes employ the latest locking technology, including anti-tamper labyrinths and solid-steel hinges, making them one of the most secure in-room safes in the world. With an industry-leading audit trail, spring-loaded door and Flash-RAM memory, these safes are perfect for protecting guests’ valuables, and the attractive, adaptable design makes them ideal for any hotel environment.

"SENTINEL II by Elsafe safes perfectly fit into NOW Hotel’s modern aesthetic by virtue of their sleek, attractive design,” Venas says. “The safes’ characteristic strength, adaptability and convenience make the SENTINEL II by Elsafe safe one of the leaders in the industry. By combining the Signature by VingCard and SENTINEL II by Elsafe systems, NOW Hotel can provide the ultimate in security and functionality without sacrificing its unique atmosphere.”
VingCard Elsafe is the world leader in developing locking systems and electronic in-room safes for the hospitality industry, offering user-friendly security systems that meet the unique operational needs of hotels and resorts around the globe. For more information, visit

About ASSA ABLOY Hospitality Inc. North America
The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 39,000 properties worldwide, securing more than 6.5 million hotel rooms. The ASSA ABLOY Group, a publicly listed company, is a world leader in security and hospitality systems. The North American division of ASSA ABLOY Hospitality brings three security brands to hotels throughout the United States and Canada, including VingCard ( electronic locking system solutions, Elsafe ( UL-listed (1037) hotel safe series, and TimeLox ( security solutions for gaming properties and other large resorts.

About NOW Hotel
NOW is a hotel designed for travelers who love the urban lifestyle. It is a place rich with city life, giving it its own unique atmosphere. Located in the Zona Rosa in Cali, NOW was created for those that want to enjoy the amenities the city has to offer. Its central location provides a strategic space close to the largest concentration of companies in the north and center of Cali. Between its modern architecture to its new concept of hospitality, NOW is the answer to the needs of the traveler and the executive in search of excellence—and then some. For more information, visit its website at
Media Contacts:

Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 (407) 905-0608

Riise Walker, Marketing Manager
VingCard, Elsafe, TimeLox
Tel: +1 (972) 692-3167

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