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Softscribe® Inc. Signs Joint Venture with Owlish Communications™
Adds Depth in LinkedIn Profile Writing and Monetization Strategies to Drives Sales for
Technology Public Relations Clients

ATLANTA, March 23, 2011 - Softscribe Inc. today announced it has formed a joint venture with Owlish Communications™, a firm that specializes in branded content for LinkedIn profiles and LinkedIn business development and marketing strategies. Softscribe will operate as a licensee of the Owlish Method™ of LinkedIn Profile Writing to increase brand recognition and sales for its clients.  Softscribe Inc. is a technology public relations firm that drives sales for companies targeting the hospitality, multifamily housing, government and related markets. Click here to request Softscribe’s LinkedIn Profile writing.
“Many of our B2B clients already have a LinkedIn presence,” said Julie Squires, CEO of Softscribe Inc. “Now we can enable them to turbo charge this important social media tool into a strong business producer.  We will also keep their monetization strategies fresh as LinkedIn evolves.  We are thrilled to join forces with JD Gershbein, one of the top LinkedIn experts in the world.”  Squires noted that LinkedIn expertise has been Gershbein’s sole focus since 2006 and that Owlish Communications is a perfect cultural fit with Softscribe.

Julie Keyser-Squires, CEO, Softscribe Inc. 

JD Gershbein, CEO,
Owlish Communications

“This is an ideal collaboration,” said JD Gershbein, CEO of Owlish Communications, “Softscribe is an extremely progressive firm.  Julie is a valued client and collaborator.  I am empowered by her wisdom (an owl knows how to sense wisdom in others!), encouraged by her words, and warmed by her cordiality. There is a flow, a rhythm to Julie’s business style that draws me in and keeps me engaged. I am honored to work with someone who is so focused on the greater good and operates with such a sense of dignity and humanity.”
According to JD, four benefits of a well-articulated personal LinkedIn Profile are:
  1. Revenue generation
  2. It creates pre-sale positioning to drive offline conversations
  3. It accelerates mutually beneficial business relationships
  4. Gives stakeholders business self esteem.
Four benefits of a professional and polished company LinkedIn Profile are:
  1. Increased company search engine rankings
  2. Solidified and reinforced brand
  3. Creation of business opportunities through multiple points of entry
  4. It enables penetration into new markets
JD Gershbein is a trusted advisor to executives, entrepreneurs, salespeople, and professional service providers.  He was featured on FOX TV News, guested on prominent radio programs coast-to-coast, and is the author of numerous blogs and articles for online publications.  He is also a highly sought after national speaker.  To book JD as a keynoter or workshop facilitator, click here. For more information on his LinkedIn consultation packages, please click here.  

About Owlish Communications
JD Gershbein is the Founder and CEO of Owlish Communications™.  He provides unrivaled strategic direction to individuals and companies seeking to leverage the power of LinkedIn and translate those efforts into real world results.  JD has expanded the scope of practice of personal branding in the Digital Era through his revolutionary treatment of the LinkedIn profile, value-added LinkedIn training for individuals and companies, and the most comprehensive LinkedIn workshop series available today.
Owlish Communications™, formed in 1984, was born out of JD’s long-time fascination for and study of the owl.  Revered for its historical significance, extraordinary physical attributes, instincts, and iconic links to wisdom and spirituality, the owl holds a special fascination for the company’s founder.  “The owl is a stealth creature,” explains JD.  “She lays back until ready to strike, then does so with impact and purpose.  That is how I view my writing.”

SoftscribeAbout Softscribe® Inc.
Softscribe is a sales messaging organization that helps technology companies targeting the hospitality, multifamily housing, government and related markets reduce the sales cycle and find customers faster.  We leverage over 11 years of proven experience and domain expertise to create effective, fresh, client-tailored public relations programs that apply SEO and social media to achieve our clients’ business goals. We do this with an emphasis on relationships and our customized blend of digital marketing programs. We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Cendyn, Flyte Systems, KABA, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International and many other leading technology and service companies.  We would like to help you, too. For more information please contact Julie Squires,, 404.256-5512.  Thank you.

JD Gershbein
Owlish Communications
(847) 651-8989
Julie Keyser-Squires, APR
Softscribe Inc.
(404) 256-5512

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Softscribe Inc. Signs Cendyn; Digital PR Firm Increases 2009 Sales 26% Year-to-Date, Rides Wider Boom in PR and Social Media / January 2010

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How to Get More Sales from Your Public Relations and Marketing Dollars / Julie Keyser-Squires / November 2009

Softscribe Inc. Signs Ilan Lael Foundation; James Hubbell and family pioneer “beauty as a door to change,” green construction through straw bale techniques / September 2009

Softscribe Inc.'s Operations Director Debbie Reale Earns Advanced SEO Certification; 'Search is the new homepage;' Softscribe's Reale optimizes clients' online presence for more business leads / August 2009

Softscribe Inc.’s First Users Group Reveals Keen Tech Vendor Appetite for Social Media; Meetup of 30 people during HITEC represented 100% client attendance / July 2009

Franchisors, Owners, Operators: Questions You Always Wanted to Ask About Social Media / Julie Keyser-Squires, APR / June 2009

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