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Smartstay Hotel Apps for London’s Cheval Residences Now Available
In Apple App Store & Android Market

MARCH 28, 2011 –SmartstaySM is pleased to announce the release of five new hotel apps for London’s luxury Cheval Residences. The apps, which allow guests to receive exclusive offers, explore the surrounding city using an interactive map, and easily view and share photos and video, are now available for Cheval Calico House, Cheval Knightsbridge, Cheval Thorney Court, Cheval Hyde Park Gate and Cheval Gloucester Park. Each app can be downloaded for free at the Apple App store or Android Market.
The Cheval Phoenix House was the first of the Cheval Residences to test the Smartstay app platform in early 2010. General Manager Fergel Twomey reported that the app generated 19 bookings in just one month, the equivalent of €7,000. As a result of the app’s success, Cheval Residences decided to move forward with the creation of Smartstay apps for five of its additional properties.
“Cheval Residences recognizes the importance of mobile as more than a lifestyle, but a lifeline,” said Liz Craig of OneGlobe Network, a digital agency specializing in luxury hospitality properties that has been contracted by Cheval Residences. “Mobile services will continue to evolve based on customers' expectations. Those expectations are being accelerated by increasingly sophisticated apps, across industry and entertainment spectrums. Cheval selected the Smartstay app because the flexibility of the platform will permit Cheval to continuously enhance mobile services and exclusive benefits and therefore remain a leader in the London luxury markeplace.”
Features of the Cheval Residences apps include:
  • Real-time, immediate communication options via phone or email
  • Mobile booking form for rental enquiries
  • Floorplans, photo gallery and descriptions of services and amenities for the serviced apartments
  • Up-to-date news and information for London area events, attractions and happenings
  • Concierge-style recommendations, exclusive to Cheval residents on a searchable Out & About map
  • Offers and benefits exclusive to app users
To download the individual Cheval House apps, please visit the links below:
Cheval Calico House
Cheval Knightsbridge  
Cheval Thorney Court
Cheval Hyde Park Gate
Cheval Gloucester Park  
About Cheval Residences
Cheval Residences is an undisputed leader in the provision of exclusive apartments within Central London. Their reputation is based on offering clients the widest possible choice of impeccably furnished accommodation combined with tireless individual service that is both attentive and discreet. Their luxury serviced apartments at desirable locations put the full spectrum of luxury London lifestyles at their guests’ disposal.
About Smartstay, LLC / DeCare Systems Ireland, Ltd.
Smartstay is the result of combined efforts between O’Rourke Hospitality Marketing, LLC, and DeCare Systems Ireland, Ltd. An award-winning marketing firm that focuses exclusively on the Hospitality Industry, O’Rourke recognized the hotel industry’s need for a sophisticated mobile platform that would allow hotels to effectively communicate with their guests before, during and after their stay. O’Rourke found a proven and forward-thinking partner with DeCare Systems Ireland, Ltd, and together they combined the best marketing and hospitality knowledge with the best technological expertise to deliver Smartstay, a high-quality, robust, unique mobile solution for hotels.

Smartstay, LLC
Toll Free:  888-965-5966
Outside the U.S.: 978-465-5955                      
For additional information, contact:
Sara Chapman

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