News for the Hospitality Executive
ORLANDO, Fla. (March 28, 2011) – Just four months after RCI revolutionized the timeshare industry by unveiling trading power transparency for its RCI® Weeks subscribing members, the global leader in vacation exchange announced its latest plan to further enhance its weeks program: RCI Weeks PlatinumSM membership, a premium tier of RCI membership that offers exclusive exchange privileges and lifestyle benefits.
“Timeshare owners are always looking for more value from their exchange provider and RCI Weeks Platinum will provide just that – new opportunities for priority access and special member discounts,” said Geoff Ballotti, CEO, RCI. “After the successful debut of the RCI Points PlatinumSM membership tier last year, we are excited to expand this terrific program to our RCI Weeks members as well. The RCI Weeks Platinum membership tier will offer tremendous lifestyle benefits that our RCI Weeks members can use and enjoy in so many different ways.”
RCI Platinum membership for the RCI Weeks program will offer opportunities for room upgrades, exclusive “first look” access to specially acquired vacation inventory and rebates for various RCI transactions. In addition to these extremely exciting advancements in vacation exchange, RCI members will have access to preferred rates at premier ski destinations and discounted green fees at numerous golf courses across North America. Taking the member experience even further, RCI Weeks Platinum membership will offer valuable restaurant discounts and preferred pricing, advance purchase and front-of-the-line privileges for select theatre and city destination attractions.
“As the inventor of vacation exchange, RCI is always looking to develop new products and ideas that will give our members the best experiences and exceed the expectations of our resort affiliates,” said Ballotti. “The RCI Weeks Platinum membership tier brings terrific new benefits to our already popular RCI Weeks program. We’re excited to continue delivering what our members ask for with innovative enhancements and dozens of lifestyle benefits that we’ll continue to build upon and expand going forward.”
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