News for the Hospitality Executive |
Customer
Problem Resolution: The 100% Principle
March 16, 2011 When it comes to serving others, chances are
that you will
make mistakes occasionally. Even in the most opulent, 5-star hotels and
restaurants, guests
are sometimes disappointed. The same goes for hospitals, banks,
nursing
homes, spas, airlines, and any other businesses that serve people. The
key to
this seemingly unavoidable dilemma of making mistakes is how well you
exemplify
the “100% principle”. The 100% principle is simply this:
Whenever you
receive a complaint or request, follow it through until you are 100%
sure that
the customer is happy with the resolution. It does not get much simpler
than
that. We recently had a new website built and the
web designer
offered a training session on how my team could update the site’s
content on
our own. During the training, I asked about two features of the web
software,
and Kaci, who was the trainer, did not know the answer (she was
obviously
embarrassed about not knowing). She then promised that she would find
out and
then follow up with me. Now, over the years I have unfortunately
developed a sense
of skepticism whenever someone promises to follow up, because they
usually
don’t do so. In fact, I am usually the one who has to follow up with
the
company who said they would follow up with me! Backwards…isn’t it? At
any rate,
Kaci sent an email to me that same evening explaining that she emailed
the
appropriate people and they would know the answers to my questions. [Note:
You don’t have to wait until the final resolution to communicate with
the
customer. Keep the customer updated on what you are currently doing to
help.] The next day, Kaci sent me an email with the
answers to my
questions and followed up by asking if there was anything else I
needed. She
then proactively called me a few days later to inquire if we had any
additional
questions that she could assist us with. Ladies and gentlemen, THAT was
the 100%
principle in action. At a recent hotel stay, I noticed that I had
forgotten my
toothpaste and toothbrush at home, so I called the operator to request
a
complimentary set of those toiletries to be sent to my room. The
operator said
she would have it sent up within 10 minutes. 30 minutes went by, and
still no
toiletries. I then called back the operator to see what was going on. [Note:
Your customers should NEVER have to follow up with you first. You
should proactively give updates.] She said, “I thought THEY
sent it up
already.”I
immediately thought, “who exactly is they?”. She then promised me
that the
toiletries would be in my room shortly. Still, I received nothing 15
minutes
afterwards. I then stepped into the hallway, saw a housekeeper, and
politely
requested toiletries from her cart, which she happily gave to me. 30
minutes
after receiving the toiletries from the housekeeper, I finally received
the
toiletries that were promised to me over 1 hour prior from the
operator. That
is NOT the 100% principle in action. The operator could have given me a time
quote, then followed
up with the appropriate department to ensure that the items got
delivered. She
would then follow-up with me to either update me on the status or
confirm that
I received the toiletries. The most important element of the 100%
principle
is to take personal ownership of a request or complaint. Those who work
like they work own it, will follow through to the end. Here is a simple follow-up log that you can
use with your
team. Please benchmark it, and refine as you see fit.
There are countless examples of people not following through. If you say that you will do something, then do it! Or at least make sure it gets done. Follow-up with whomever you need to, but your ultimate goal is to ensure that your customers are 100% happy with the resolution. Follow-up, follow-up, and follow-up some more. Your customers deserve it. Supplemental section: Whenever you receive a complaint or a
request, here is a
recommended sequence to follow:
Recommended tools for upcoming and
veteran “follow-up”
pros:
Additional Resources *Be sure to visit our Work Like You
Own It!
site for several WOW stories to share with your team. ______________________________________________________________________ “I also would like to personally thank you
for the time you
spent with us and the information you shared throughout the conference. I have sat through many speakers in my
career, but I must say, you brought such great material that is very
relevant
to business (personal too) and conveyed it with enthusiasm and examples. I appreciate the fact that I could come back
to my office and immediately implement things right away.”
--Susan Weeks, Marriott ExecuStay - Atlanta
--Sara Bianchi, The Address
Hotels & Resorts - Dubai About the Author Dr. Bryan K. Williams is the Chief Service Officer of B.Williams Enterprise, and the author of Engaging Service: 22 Ways to Become a Service Superstar. Bryan’s passion is world-class customer service, and has facilitated workshops and delivered keynotes all over the world for various companies. He speaks on a variety of topics related to service excellence, employee engagement, and organizational improvement. As a consultant, Bryan works closely with companies to design, develop, and implement sustainable service strategies. His company’s online store includes a growing collection of customer service products that are well-suited for your training library. |
Order at the B.Williams Enterprise Online Store Find more resources relating to service excellence at www.bwenterprise.net. Also on the website, you can subscribe to the official B.Williams Enterprise emailing list. You will receive announcements, newsletters and other excellent resources. -We exist to serve others so they may better serve the world ®.- |
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