LONDON, UNITED KINGDOM (March 14, 2011) - A familiar face has been appointed to lead The Stafford London by Kempinski. Effective immediately, Leon Baum assumes the role of General Manager at the hotel he has called home since 2006.  Baum takes over the responsibility of the award-winning property’s operations from his predecessor, Stuart Procter.

“The General Manager sets the tone for a hotel and so it was important to us to ensure we found a personality that could balance upholding traditions with innovation,” said Duncan O’Rourke, COO of Kempinski Hotels. “Leon’s tenure at The Stafford ensures he understands what makes up the soul of the hotel; our secret recipe for success. This combined with his keen business sense will help us to identify opportunities for change that will result in increased profitability.”

A native of the United Kingdom, Baum has more than 13 years of experience in the hospitality industry but fell in love with the hotel world at an early age.  Visits throughout his childhood to his uncle, who worked at some of London’s top properties such as Grosvenor House, showed him the dynamic and diverse working culture that could be experienced through the hospitality industry. His own career began with acceptance to a management trainee program at the exclusive private members club, The Sloane Club in Chelsea, London.  Here, he learned the intricacies of every aspect of the business.  He then went on to apply his education at Dukes Hotel in London before arriving at The Stafford in 2006. Prior to assuming his role as General Manager, Baum served as the hotel’s Resident Manager overseeing all daily hotel operations.

“Beyond his business prowess, Leon possesses a natural charm and charisma that makes it easy for him to connect with not just his staff, but every guest who walks through our doors,” said Duncan O’Rourke. “The genuine sense of welcome he exudes is one of The Stafford’s defining qualities and what will continue to attract repeat clientele and set us apart from competitors.”

About The Stafford London by Kempinski:
Tucked away in the heart of St James’ The Stafford radiates an air of Englishness into an increasingly international capital. From the 380-year-old working wine cellars to the restored Carriage House and contemporary Stafford Mews suites, it is the first choice for the discerning traveler. This January, the hotel began a more than £6 million renovation project that will result in the redesign of the hotel’s first-floor reception and lounges, Main House guest rooms and corridors, and restaurant.  Completion is slated for end of April 2011.

About Kempinski:
Created in 1897, Kempinski Hotels is Europe's oldest luxury hotel group. Kempinski's rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties.

Kempinski now comprises a portfolio of 64 five-star hotels in 28 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage.

The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA): the world's largest alliance of independent hotels.