News for the Hospitality Executive
In total, 363 hotels around the globe applied for affiliation in 2010, yet only a small percentage were accepted due to brand's stringent membership requirements. Tom Griffiths, vice president of Worldhotels -The Americas, said he believes the record number of applications were due to several factors.
"First, independent hotels continue to grow in popularity as travelers are looking for unique experiences that standardized chain hotels rarely offer. Also, independent hoteliers need a partner that provides not only sales and marketing activities, but also leading technologies and sales databases; preferred partnerships with the top consortia, corporations and airlines, employee training; revenue management services; and the best global footprint. And, finally, Worldhotels has proven itself to be a strong return on investment for affiliates – especially during the challenging economy of the past couple years," said Griffiths.
Of the affiliate properties to join Worldhotels in 2010, 19 are in The Americas; 35 are located in Europe, the Middle East and Africa; and 19 are in the Asia Pacific region. The Americas' additions include:
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|SRS-WORLDHOTELS Now Includes the Timeshare Industry in its Distribution System / April 2004|
|SRS-WORLDHOTELS Grows Portfolio by 56 Independent Hotels in 2003; Seeks to Increase Internet Bookings by 20% in 2004 / February 2004|
|Tom Griffiths, Former Carlson Hotels Executive, Brings New Vision, Infrastructure to SRS-WORLDHOTELS / January 2004|