News for the Hospitality Executive |
IHG
Hotels using VFM Leonardo’s VBrochure Online Merchandising System
increased
200% in 2010
Toronto, ON -- January 18, 2010 -- VFM Leonardo has a long-standing relationship with InterContinental Hotel Group for management and distribution of hotel images. IHG properties also have the opportunity to subscribe to VFM Leonardo’s VBrochure Online Merchandising System. In 2010, the number of IHG hotels that added VBrochure to their online marketing strategies increased 200%. This increase in adoption is evidence that IHG properties believe in the power of visual merchandising to drive consumer action. VFM Leonardo has interviewed a number of IHG customers about their experiences with VBrochure thus far. One customer in particular, Granite Hospitality, a strategic hotel investment and management company in Scottsdale, Arizona, states online merchandising is part of their greater online strategy which also includes SEO, PPC and social networking. They’re using VBrochure Ultra Premium for four of their properties, two of which are Holiday Inns. Within one year
of launching VBrochure Ultra Premium, their Holiday Inn Denver
Lakewood’s video
and virtual tours generated nearly 4,000 rich media views - an
indication that
travel shoppers are seeking rich media. Further, according to VFM
Leonardo’s Merchandising
Health Index, The
Holiday Inn Denver Lakewood’s visual presence exceeds that of other
hotels
within a 5 mile radius – giving them a competitive edge. VFM Leonardo’s
ROI
Calculator estimates an ROI
of 722% and almost $24,000 in incremental revenue for the Holiday Inn
Denver
Lakewood annually. “The
VBrochure Ultra Premium Multimedia Viewer has significantly improved
the
Holiday Inn Denver Lakewood’s online presence by displaying virtual
tours,
photos, video and written descriptions in an easily navigable format on
thousands of web sites. It’s such a cost effective and powerful hotel
marketing
tool!” said
Melissa Bruckler, Hospitality E-Commerce Consultant for Granite
Hospitality. Bruckler also offered the
following advice: “Have
high quality photos taken – a must – and a high quality video – it
doesn’t need
to be expensive to have impact, but must be professionally made and
give an
overall picture of your hotel. Then, get them distributed – your
website,
the social sites, associates/vendors and traditional 3rd party
travel sites. Make sure they will be seen where your guests are
likely to
be looking and researching.” Click
here to see the
Holiday Inn Denver Lakewood’s VPowered Multi-Media Viewer. “We
are pleased to see an increase in IHG customers last year and expect
this
number to continue to grow as more IHG properties get started with
VBrochure.
It yields a high ROI and is a critical part of a hotel’s online
marketing
strategy,” said
Paolo Boni, President and CEO of VFM Leonardo. About VFM Leonardo VFM Leonardo is a technology leader
in online
visual content management and distribution systems. VFM Leonardo’s
VScape® and
VBrochure™ products leverage the distribution capabilities of the
VNetwork™,
the most universally accepted and largest online visual content
distribution
network for the global travel industry including all four global
distribution
systems (GDSs), Pegasus and travel-related channels including online
travel
agencies, travel research and supplier web sites, search portals,
review,
travel editorial and major social media and video sharing sites. VFM
Leonardo
offers the hotel industry the most effective digital asset management
and
online merchandising systems available today and effectively reaches
tens of
millions of consumers monthly with over 1,000,000 visual images
(photos,
virtual tours and videos) on more than 30,000 travel and social media
websites
in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus,
Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak,
Google and
many more for 90,000 hotels worldwide. For more information about VFM
Leonardo,
visit www.vfmleonardo.com.
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Contact: Julie Vieth VFM Leonardo Inc. Toll free: 1-877-593-6634 Phone: 416-263-5446 Fax: 416-593-7572 Email: [email protected] |