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IDeaS Revenue Solutions Appoints New Vice President
of Global Sales and Marketing

January 5, 2011 - IDeaS Revenue Solutions, the leading provider of hospitality price optimization and revenue management software, services and consulting, today announced the appointment of Brian Sterrett as vice president of global sales and marketing. Sterrett joins IDeaS with more than 20 years of experience in leadership roles with software businesses servicing multiple industries. He will be responsible for all sales and marketing worldwide for IDeaS.

"The expertise that Brian has gained at top enterprise software organizations will truly be an asset to us as we continue our drive to accelerate IDeaS' growth," said Ravi Mehrotra, president, IDeaS. "We're confident that aligning sales and marketing more tightly under Brian's leadership will elevate IDeaS to the next tier of performance."

Sterrett brings a successful operational track record as a general manager expanding sales in global markets to IDeaS. He joined IDeaS from iMANY, a revenue management software company, where he leveraged strategic alliances to grow new business for the company. Prior to iMANY, Sterrett served as vice president of world-wide channel sales for Lawson Software, following up on his consulting and direct sales management with Accenture, Oracle®, and SPSS™, an IBM™ Company.

In this position, he grew Lawson's channel business more than 100 percent a year. Sterrett was also appointed general manager of Latin America and lead Lawson's direct expansion into the region, opening offices in Brazil, Mexico, and Chile.

"IDeaS is already a significant company given its role in leading the market for hotel revenue management solutions. Now that our proven software as a service (SaaS) delivery model is backed by the depth and breadth of SAS analytics; investments in bringing new geographies like China on-line; and innovative new approaches in pricing science, the next phase for IDeaS is one I'm excited to help lead," added Sterrett.

About IDeaS | Founded in 1989, IDeaS Revenue Solutions - a SAS Company, offers industry-leading revenue management Software, Services, and Consulting to the hospitality industry. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, the Middle East, Australia and Asia. For more information, visit


Mulberry Marketing Communications
Megan Davidson
+1 312 664 1532

IDeaS Revenue Optimization
Star Bazella, Marketing Manager
  +1 952 698 4200

Also See: Hospitality Industry Emerges Optimistic During 3rd Annual IDeaS Client Summit; Survey of more than 90 hotels reveals revenue management priorities moving into 2011 / November 2010

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IDeaS Increases Value for Hotels with Latest IDeaS Revenue Management System Release; Industry-First Campaign Management Module, Enhanced Reporting and Chinese Language Support / October 2010

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Marco Polo Hotels Sees Benefits Following Implementation of IDeaS V5i Revenue Management Solution; Leading provider of revenue management solutions in place to help Marco Polo achieve improved market position through a renewed focus on revenue and pricing optimization / April 2010

IDeaS Revenue Optimization Appoints Fabian Specht as Regional Managing Director, EAME / March 2010

Marina Bay Sands in Singapore Selects IDeaS Industry Leading Integrated Revenue Management / February 2010

Hoteliers Turn to Revenue Specialists to Boost Returns in a Soft Economy; Rise in hotel revenue management support in 2009 as IDeaS Advantage records double digit growth, works with number of new partners worldwide / February 2010

IDeaS Sets Industry Standard with 20 Years of Revenue Management Experience / February 2010

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IDeaS Announces Second Round of Winners of IDeaS Cornell Revenue Management Scholarship / November 2009

IDeaS Helps Hoteliers Gain Confidence and Validate Pricing Strategies with Launch of Rate Optimization Service; New service optimizes hotel’s rate spectrums, improves revenue without change to existing business practices / October 2009

IDeaS Revenue Management System Further Expands in Resort Segment with Addition of Grove Park Inn / August 2009

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