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Destination Marketing Association International (DMAI) and the International
Association of Venue Managers (IAVM) Partner to Produce 
New Convention-centric Resource

WASHINGTON, DC (January 2011) - Destination Marketing Association International (DMAI) announces a collaboration with the International Association of Venue Managers (IAVM) in the production of a new study, Destination 2020.

Providing important industry best practices and performance benchmarking guidelines, this new study will comprehensively review and address current operational issues dramatically affecting convention centric destinations. Additionally, Destination 2020 will forecast the impact of current convention center marketing issues and trends.

“To stay competitive, convention center and expo managers are carefully evaluating their options,” said Kevin T. Duvall, IAVM Sector Director, Convention Centers and Exhibit Halls. “With current economic forces severely affecting the convention center and exhibition hall industry, new business models are emerging. This initiative will assist us in being successful for the future.”

"Large scale, convention-based destinations are having to adjust their business models to the new realities of today's economic landscape," commented Michael D. Gehrisch, DMAI President & CEO.  "During its 96th Annual Convention held in July, DMAI convened a group of its members representing convention-centric destinations to assist in identifying critical current and emerging needs of these communities. Destination 2020 is a direct result of this gathering."
"Now more than ever, it is imperative that these communities have the resources necessary to adjust to the pressures of the current economic climate and continuing public demand for profitable operations," stated Dexter King, CFE, IAVM President & CEO. "Destination 2020 will provide destination marketing organizations (DMOs) and convention center operators with guidance necessary for reconciling and addressing today's new business models."
Jointly undertaken by DMAI's Advocacy Committee and IAVM's Industry Affairs Council, convention-centric DMOs (destinations with 200,000+ ft2 of convention space and 3,000+ committable hotel rooms) are encouraged to participate in the development of Destination 2020.
More information will be release in the coming months, with the study expected to be completed and released during DMAI's Annual Convention, 20-22 July 2011 in New Orleans, Louisiana USA and at IAVM's Venue Connect, 25-29 July 2011 in Phoenix, Arizona USA.
For more information, visit

Destination Marketing Association International (DMAI)  is the world's largest resource for official destination marketing organizations (DMOs). Dedicated to improving the effectiveness of professionals from over 600 destination marketing organizations worldwide, DMAI's membership represents more than 3000 DMO professionals, students, educators, and industry vendors and partners in over 30 countries. Providing cutting-edge educational resources, networking opportunities and marketing benefits, the association has worked to enhance the professionalism, effectiveness and image of DMOs since 1914.

The International Association of Venue Managers is the world's largest professional association dedicated to issues relevant to the management of public assembly venues. Members of the association manage public assembly venues such as amphitheaters, arenas, auditoriums, convention centers/exhibit halls, performing arts venues, stadiums and university complexes; or provide products, services or attractions to support the industry. IAVM has more than 3,500 members worldwide. More information is available at


Kristen Clemens, +1.202.835.4214
Vice President of Marketing and Communications

Andrea Cates, +1.202.835.4205
Manager of Marketing and Communications

Kris Williams
CAE, Director of Marketing,
972.538.1006, 214.354.6185 (cell),

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Also See: Meeting Planners Resigned To A Seller’s Market / PKF Hospitality Research Survey of Meeting Planners / Robert Mandelbaum / January 2008

Benchmark Hospitality International’s 2008 Top Ten Meetings Trends / March 2008

IACC's Seal of Approval Provides Conference Center Hotels that Extra Something; Provides Meeting Planners with an Up-front Statement of Quality / November 2006


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