News for the Hospitality Executive
.Boomerang Hotels Reintroducing Shoney’s Inn® Brand Following
HENDERSONVILLE, TN, (January 3, 2011) — The master brand and parent company Boomerang Hotels, announces the relaunch of Shoney’s Inn® and Shoney’s Inn & Suites®.
“Shoney's Inn is an iconic US brand and we are very pleased to have finally prevailed in a long running lawsuit to bring this great name back to the economy lodging sector.” said Brendan Watters, CEO, Boomerang Hotels. “Boomerang Hotels is proud to reintroduce Shoney's Inn, especially during this challenging time for the lodging industry. With its strong name recognition, the Shoney’s Inn brand will certainly help our franchisees gain their fair share of the market.”
Shoney’s Inn and Shoney’s Inn & Suites are well-known brands, and will provide experienced owners with a great presence in the economy sector. The Shoney’s Inn franchisees will benefit from the same friendly franchising agreements as the Boomerang Hotels brands of Settle Inn & Suites and GuestHouse International.
Along with some of the lowest fees in the industry and award winning franchise agreement, the Shoney’s Inn franchisees will benefit from a new expanded website currently under development, integrated reservation services, classroom and on-site training, the Boomerang Returns guest loyalty rewards program and operational support without unreasonable and excessive amenity standards.
Terry Kline, SVP of Franchise Sales & Development for the company added, “It is our full expectation to return Shoney’s Inn to the industry prominence it once enjoyed. We look forward to having it complement our mid-market Settle Inn and GuestHouse International brands.”
Currently, Boomerang Hotels operates over 6,500 rooms in the U.S. with two GuestHouse International properties in China.
*Shoney’s Inn and Shoney’s Inn & Suites hotel brands are not affiliated with Shoney’s Restaurants.
Boomerang Hotels is a franchise company with a simple approach to lodging that focuses on delivering the most important services and amenities to guests at a reasonable rate. Comprised of Settle Inn & Suites®, GuestHouse International® and Shoney’s Inn®, Boomerang Hotels is based in Hendersonville, TN. Boomerang Hotels brands focus on what guests really want: clean, comfortable accommodations, friendly helpful staff, time-saving amenities, and consistently great rates. To learn more, please contact Terry Kline at 605-725-5302 or email@example.com
Kathy D. Rogers
Hotels® the New Master Brand and Parent Company Name for GuestHouse
International® and Settle Inn & Suites® / September 2008
|Shoney's Inn Brand to be Relaunched; First Shoney’s Inn Opened in 1976 in Hinesville, Georgia / August 2007|
|Settle Inn LLC Acquire the GuestHouse International Inns, Hotels & Suites Economy Brand of 70 Franchisees / December 2006|
|Aberdeen, South Dakota Group Uses Super 8 Experience to Start Up New Hotel Chain - Settle Inn & Suites / July 2006|