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XETA Technologies Launches Hospitality Business Unit

Company builds upon its acquisition of Lorica Solutions

BROKEN ARROW, Okla. – February 22, 2011 - XETA Technologies, Inc. (Nasdaq: XETA) today announced the launch of its new hospitality business unit, XETA Hospitality Solutions (XHS). The unit, led by Managing Director Mark Holzberg, former CEO of Lorica Solutions, brings to bear all of the Company’s resources along with newly acquired capabilities and competencies to address the dynamic technology needs of the hospitality industry.
Best known within the hospitality vertical for its 30-year history of providing voice-related products and services to hotels, XETA acquired converged network and broadband (HSIA) specialist Lorica in May 2010 to address the evolving hospitality landscape. Lorica operated as a division of XETA through 2010 until the formation of XHS. With its hospitality industry focus and nearly 3,000 hotel clients, XHS provides U.S. and international hotels and resorts a full range of network, broadband and communications products and managed services.
XETA’s legacy dates back to the early 1980s when it started out as a call accounting system company servicing the hotel industry. “Over the ensuing decades, we expanded into the PBX business and ultimately became a national provider of converged communications solutions in the entire enterprise space,” said Greg Forrest, CEO of XETA. “However, the hospitality vertical has always been a very special and important part of our business. Building on our acquisition of Lorica, we are reinvesting in this dynamic and evolving space with the formation of a business unit devoted to the industry. Under Mark Holzberg’s leadership, XHS is extremely well positioned to be a leader and truly trusted advisor within the hospitality market.”
“As the industry continues to evolve, so has our industry solution set. With the expansion of our product and solutions offerings, we created a standalone unit that is solely focused on the hospitality vertical and that reflects our true capabilities,” said Holzberg. “XETA began as a niche player in the hospitality industry and has a rich history in the market. We plan to build on that history with continued innovation and expansion.”
For more information on XETA Hospitality Solutions, please visit or call 1-877-456-7422.

About XETA Hospitality Solutions
XETA Hospitality Solutions is a business unit of XETA Technologies, Inc. that provides dedicated solutions and services to the hospitality industry, including the design, implementation, management and support of converged communications, broadband and data networks. In addition to XETA’s corporate headquarters in Broken Arrow, Okla., and other remote offices, the Company operates its new XETA Solutions Center adjacent to St. Louis Lambert International Airport. The centrally located 27,000-square-foot XETA Solutions Center houses a 24x7x365 Guest and Staff Help Desk and Network Operations Center, as well as a parts warehouse and staging facility. For more information on XETA Hospitality Solutions, please visit or call 1-877-456-7422.

Jordan Guthmann
for XETA Technologies
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