Carol Verret Consulting 
and Training
Consulting
Training Seminars
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Social Media Selling for SMERFE

Put the Social into Social Groups!


Webinar February 21, 2011

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Social Selling is defined as the integration of social media into the sales process – the SMERFE market is prime for that use!  In a recent white paper by OgilvyOne, a recent survey of 1,000 sales people was conducted.   The article describes Social Selling as the future of sales! (OgilvyOne 12-2010)

“Social Media are powerful sales tools.  In this webinar we will spend a lot of time on FaceBook and how to use it for the SMERFE segment in the sales process,” says Carol Verret.  “The SMERFE market perfectly aligns with this trend.  We will discover how to prospect for SMERFE groups as well as qualify and build relationships with each kind of SMERFE!”

Social Groups.  So you thought you couldn’t prospect for social groups – you just had to wait for them to come to you?  Not anymore -- wedding, reunions, affinity groups are easily located on social media, especially FaceBook.   Locating, following and attracting them to your hotel!

Education Groups.  Learn how to build tight relationships in these communities and become the ‘hotel of choice’ in your market!   Work your way through the entire organization on social media!

Cross Marketing on Social Media.   Maximize your existing ‘spheres of influence’ to get referrals from other market segments for SMERFE leads.   Everyone has a ‘social’ life!

Interest Groups and Private Groups on FaceBook.   Use these features to create relationships and give your community private groups in which to carry on the conversation can be a competitive advantage for those that know how to use them well.   

At the end of this program, participants will understand how to incorporate social media into their sales process for the SMERFE market. This program should be attended by revenue managers, Directors of Sales and General Managers as well as anyone else involved in managing social media.

The webinar will be on February 21 at 1pm EDT, Noon CDT, 11:00am MDT and 10am PDT.  The fee is $99 per connection or $89 per connection for multiple registrations from the same hotel or Management Company.  This webinar will be recorded and each participant will receive the recording. Click Here to Register.

The final webinar in this series is Social Media the Leisure Market on March 10.     The fee for two webinars is $178.  Click here for two webinars. 



Carol Verret and Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.net. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com.
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Contact:
Carol Verret, Consulting and Training
Carol Verret
5910 S. University #C-18, PMB 374
Greenwood Village, CO 80121
Telephone: (303) 618-4065
[email protected]
Web Site: http://www.carolverret.com/
Email: [email protected]
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Also See: The WOW Factor – The Power Selling Partnership of GMs and Sales / Carol Verret / February 2011

Social Media - The Hotel Sales Tools that NO Property Can Ignore / Carol Verret / January 2011

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Recession Lessons:  What Will Drive Hotel Sales & Revenue Management in 2010 / December 2009

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The 20% Solution to Increased Market Share and Revenue / Carol Verret / October 2009

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The Mindset of the 2010 Business Plan – Survival Mode or Recovery Mode? / Carol Verret / August 2009

The New 'Tipping Points' in the Planners Decision Process - You May be Surprised! / Carol Verret / June 2009

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2009 The Game Changer for Innovation in Hotel Sales Processes / Carol Verret / January 2009

Contrarian Strategies for Hotel Sales Departments to Thrive in an Economic Downturn / Carol Verret / December 2008

‘Selling Into’ a Bad Economy – Overcoming Fear and Stealing Share / Carol Verret / October 2008

Habits of Highly Successful Hotel Sales People – Accelerated Sense of Urgency/ Carol Verret / September 2008

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The Science of Hotel Sales* – The Benchmarking Imperative for Success in a Difficult Economy / Carol Verret / July 2008

Marketing & Revenue Management Plan 2009 - Succeeding in a Difficult Year / Carol Verret / July 2008

Tactics to Drive Business in a ‘Not So Hot’ Summer / Carol Verret / May 2008

All Marketers Are Liars - Web 2.0 Strategies for Hotel Sales and Marketing / Carol Verret / April 2008

Contingency Hotel Revenue Management Strategies 'I Will not Cut Prices'/ Carol Verret / March 2008

The Contingency Hotel Sales and Marketing Plan - Hope for the Best, Plan for the Worst / Carol Verret / February 2008

Change is the Buzz – Rebooting Hotel Sales Activity at the Property Level / Carol Verret / January 2008

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Five Tips to Improving Hotel Customer Service with User Generated Reviews / Carol Verret / October 2007

Habits of Highly Successful Hotel Sales People – A Seismic Shift in 2008! / Carol Verret / September 2007

GMs – How User Generated Review Sites Can Make you a Better Manager! / Carol Verret / September 2007

Web 2.0 and Hotel Sales Strategies for '08; What Are Your Clients Saying About You? / Carol Verret / August 2007

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Revenue Management for Hotel GMs – What You Don’t Know Can Jump Up and Bite You!/ Carol Verret / July 2006

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The "Tipping Point" - Identifying the Touch Points in Hotel Sales / Carol Verret / May 2006

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Revenue Management and Group Sales - The Partnership Not the Disconnect / Carol Verret / November 2005

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"Smile" is a Learned Behavior - Creating a Culture of Customer Service / Carol Verret / July 2005

Revenue Management Systems -- Considerations for Evaluation / Carol Verret / June 2005

Disconnect -- Aligning the Revenue Management and Sales Strategies / Carol Verret / May 2005

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Hospitality Sales Training Companies Reach Across the Competitive Playing Field to Combine Live Seminar Expertise with  the Convenience of the Internet / Carol Verret / January 2005

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The GM'S Role in Revenue Management / Carol Verret / October 2004

Transforming the Hotel Sales Organization; Alignment with the New Realities of Sales / Carol Verret / August 2004

The Revenue Management Strategy - The Pre-Plan Marketing Plan / Carol Verret / July 2004

Hotel Revenue Management this Summer - a Game of Skill, Art and Most of All Nerves / Carol Verett / May 2004

What Do Meeting Planners Want? Hotel Sales Managers Want to Know! / Carol Verret / May 2004

Revenue Management -- The Integration of Revenue Drivers / Carol Verret / March 2004

CYBER SALES -- Hotel Sales in an Internet World is the New Reality / Carol Verret / February 2004

The New Realities of Hotel Sales - Focus on Revenue Generation / Carol Verret / January 2004

Hotel Sales -- Innovation in the Face of Limitations / Carol Verret / November 2003

The Good News & the Bad News; Improving Economy = New Hotel Development / Carol Verret / October 2003

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When the Crystal Ball is Cloudy; Marketing Plans for 2004 / Carol Verret / July 2003

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Back to the Basics? The Basics of Hotel Sales Have Changed! / May 2003

Creating Sales "HUNTERS": The Skill Sets Required in the New Hotel Sales Environment / April 2003

Heightened Security Requires New Strategies in Hotels Sales / Carol Verret Consulting and Training / Mar 2003

Revenue Recovery - Building The ‘A’ Team in Sales / Carol Verret / January 2003

Contingency Marketing Plan – War In Iraq! / Carol Verret / November 2002

Playing the Rate Game - Positioning -- Positioning -- Positioning! / Carol Verret / October 2002

The Rate Game - Playing to Win / Carol Verret / October 2002

The Challenge of Marketing Independent Boutique Hotels / Carol Verett / August 2002

Hotel Sales in a Limited Service Environment - The Rules Have Changed / Carol Verett / August 2002

The General Manager’s Role in Sales -Chief Marketing Officer of the Hotel / Carol Verret / April 2002

100% Market Share Penetration is Not Good Enough / Carol Verett / January 2002

The Key to REVPAR Recovery –  New Business Development / Carol Verett / December  2001

Trash the 2002 Marketing Plan - And Just Start Over / Carol Verett / September 2001

How to Use Consultants Effectively –  A View From the Other Side  / Carol Verret / August 2001

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