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Introducing The Hotelier's Guide To Online Reputation Management (e-Book)

By Daniel Edward Craig
February 4, 2011

Designed to help the lodging industry harness online reviews and social media feedback as a competitive advantage, this electronic guide is loaded with tips, techniques, best practices, and examples from the hotel industry.
The guide is a culmination of Daniel Edward Craig's articles, presentations, and experience as a general manager and consultant, as well as his research and interviews with leaders in the hospitality industry.
This 44-page electronic guide is written for marketers, operations staff, PR staff, managers, executives, owners, and anyone else who depends on guest satisfaction and feedback for success – from small, independent properties to large, chain hotel.
It will show you:
  • How to integrate reputation management into daily operations and culture
  • How to respond to reviews (with dozens of examples of what to say and what not to say)
  • How to use feedback to effect positive change
  • How to generate social media content that drives new business, advocacy, and loyalty
  • How to encourage guests to write favorable reviews
  • A survey of time-saving tools available for monitoring and analyzing feedback
Available for download only at Price: CAN $29.95

Daniel Edward Craig is a former general manager turned hotel consultant specializing in social media strategy, storytelling, and reputation management for the lodging industry. He is the author of three hotel-based novels, a popular blog, and various articles about issues in the hotel industry. His new e-book, The Hotelier’s Guide to Online Reputation Management, is now available. Twitter: dcraig.

Copyright © 2011 Daniel Edward Craig


Daniel Edward Craig,
Author & Hotel Consultant
Tel 604 726-2337

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Also See: A Round-up of Social Media and Reputation Monitoring Tools for Hotels / Daniel Edward Craig / February 2011

The Confidence to be Transparent: Why Accor Hotel Group Posts TripAdvisor Reviews Directly to its Website; An interview with Jean-Luc Chrétien, Executive VP Marketing & Distribution, Accor / Daniel Edward Craig / December 2010

A Positive Spin on Negative Reviews / Daniel Edward Craig / November 2010

Walking After Midnight: How to Avoid Being Bumped from Your Hotel / Daniel Edward Craig / October 2010

Why Everyone Gets a Hotel Room Upgrade... But You / Daniel Edward Craig / April 2008

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