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White Lodging Appoints Robert Morse as Senior Director of Revenue Management
for its 26 Hotel Full-Service Division

MERRILLVILLE, Ind., Feb. 10, 2011 -- White Lodging recently appointed Robert Morse to the position of Senior Director of Revenue Management for its 26 full-service hotels. Identified as the company's highest volume properties, the list includes the newly opened 34-story, 1005 room JW Marriott in downtown Indianapolis.

A long time White Lodging employee, Morse began his career as the Front Office Manager of the Indianapolis Marriott. Moving into a revenue management role as Director of Market Strategy for the Indianapolis market, he developed the first process for total hotel revenue management.  In 2005, he joined the corporate team as Corporate Director of Revenue Management.  Morse's most recent position was as Senior Corporate Director of Revenue Management, which required him to oversee the company's entire revenue management operation.

"I am excited to lead the revenue strategy effort of the Full-Service Division," said Morse. "As the economy continues to improve, the hospitality industry is seeing a type of recovery that benefits our premium, full-service brands and urban select hotels."

Considered a stabilizing force in White Lodging's revenue management efforts, in 2010 Morse and his team were responsible for growing the company's market share more than 50 percent faster than its competition.

Said Chief Operating Officer of Hospitality Management, John Peck, "I want to thank Robert for all of his hard work; He is always there to do whatever it takes."

White Lodging Services Corporation was established in 1985 and is headquartered in Merrillville, Indiana. White Lodging is a fully integrated hotel ownership, development, and operations company – a recognized leader that has defined and cultivated the ability to achieve consistent, sustainable growth among mid- to large-scale hotels across the country. Their current portfolio consists of over 154 hotels in eighteen states and encompasses representation of the following leading brands: Marriott International, Inc., Hilton Worldwide, Hyatt Global, Starwood Hotels and Resorts, InterContinental Hotel Group, and Carlson Hotels Worldwide.

For more information about White Lodging, please visit or call 219-472-2900

White Lodging
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Also See: White Lodging Names John O'Connor as Regional VP for Properties in Northwest Indiana, Central Indiana and Memphis, Tennessee / January 2011

White Lodging Promotes Angie Summar to General Manager for the Fairfield Inn & Suites in Valparaiso, Indiana / January 2011

White Lodging Names Andrew Lawrence General Manager for Holiday Inn Express & Suites in Merrillville, Indiana / January 2011

White Lodging Promotes Leah Goebel to General Manager for the 112-room Residence Inn Louisville NE / January 2011

White Lodging Promotes Mary Pat Hartman to General Manager for SpringHill Suites/Fairfield Inn & Suites Louisville Downtown / January 2011

White Lodging Names Kathleen Howell as Director of Sales for the Hilton Garden Inn Austin North / January 2011

White Lodging Names Ken Stone Regional Director of Sales and Marketing / November 2010

White Lodging Transferring 16 Marriott & Hilton Hotels to Apple Real Estate Investment Trust; All Properties to Remain Under White Lodging Management Agreements / November 2010

Jean Smith Named to Regional Vice President Position With White Lodging / October 2010

Bob Jensch Named to Regional Vice President Position With White Lodging / June 2010

White Lodging Names Mark Aftanski to Lead Illinois Select Service Hotels as Regional Vice President / March 2010

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