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HSMAI University’s Spring Webinar Line-up to Focus on Geolocation Marketing,
Online Review Channels and Outlook for 2011

MCLEAN, VA (Feb. 24, 2011) – The Hospitality Sales & Marketing Association International (HSMAI) and HSMAI University present a spring webinar lineup designed  to empower participants to fuel sales, inspire marketing, and optimize revenue within their businesses. Each of the specialized webinars, created and developed for those involved in hospitality sales, marketing and revenue management, focuses on one of today’s hottest topics, including geolocation marketing, online review channels, traveler intentions, and the outlook for 2011.

“The material included in the webinar sessions is inspired directly by the latest, most cutting-edge industry trends available and focuses on insights that can be put into action,” said Fran Brasseux, executive vice president of HSMAI. “The series is an opportunity for participants to gain specialized knowledge that can be applied to helping them professionally while also contributing to the growth of the businesses they represent.”

Each webinar incorporates a 60-minute presentation conducted live via the Internet with an audio conference link.

Digital Marketing Series with Gordon Liametz
Dates: February 24, March 8, and March 22, 2011
Presenter: Gordon Liametz, president of Revenue Performance, assists clients with strategic planning and out-of-the-box thinking to address changing market needs in a three-part series, including:
* Advanced Social Networking Strategies, February 24
* Social Networking Best Practices, March 8
* How to use Geolocation Sites to Build Your Hotel’s Presence, March 22

2011 – Where Are We and Where Are We Going?
Date: March 01, 2011
Presenters: Jan D. Freitag, vice president of global development for STR, and Robert Mandelbaum, director of research information services for Colliers PKF Hospitality Research, will discuss forecasts for 2011 by chain-scale and select major markets with special emphasis on the new chain scales, “upper mid-scale and mid-scale,” unit-level hotel profits, and special analyses of a variety of topics.

How to Turn Loyal Customers into Salespeople
Date: March 10, 2011
Presenters: Rob Fuggetta, founder and CEO of Zuberance; John Moser, CMO of Denihan Hotel Group; and Robin Korman, senior vice president of loyalty marketing and strategic partnerships at Wyndham Hotel Group, will demonstrate how to energize brand advocates and use them to boost bookings and pass along positive word of mouth.
*The first 100 registrations are complimentary thanks to Zuberance’s sponsorship of this webinar.

10 Must Do’s for Online Reviews
Date: March 15, 2011
Presenters: Holly Zoba, senior vice president of hospitality sales at Signature Worldwide, will be presenting on the value of online reviews, demonstrating the importance of taking maximum advantage of review channels to drive customer retention and grow sales.

Portrait of American Travelers
Date: April 14, 2011

Presenters: Peter Yesawich, president and CEO of the Ypartnership, will share information from the Ypartnership/Harrison Group survey findings of the travel habits, preferences and intentions of Americans. Webinar topics will include the current travel climate, the travel decision funnel, destination preferences for leisure travel, and using demography to help direct marketing innovation and grow leisure market share.

Registrants are invited to watch a free recording of the program in the 30 days following the webinar in the archives. Visit for webinar details, registration and archive information. For general inquiries regarding registration and program development ideas, please contact Kathleen Tindell, CHSE, Program Director, HSMAI/HSMAI University, at or 703-506-2010.

Launched in 1996, HSMAI University is the organization’s most comprehensive and ambitious initiative in the realm of continuing education for sales and marketing professionals in the hospitality and travel industry. Entailing a wide-ranging schedule of course offerings and learning experiences, HSMAI’s webinars offer continued learning in public venue, private label and online formats.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s Affordable Meetings, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

Jenna DiMaria

Courtney Goldberg

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Also See: HSMAI Awards Greater New York Chapter its 2010 “Chapter of the Year” Award at its Annual Leadership Conference / February 2011

HSMAI Declares New Mission and Names 2011 Board Of Directors & Executive Committee; Association Reaffirms Emphasis on Helping Hotels and Their Partners Grow Business / February 2011

HSMAI and National Geographic Traveler to Honor First Ever ‘Leader In Sustainable Tourism’ Awards at Adrian Awards Gala January 31; Finalists Include Fairmont Hotels, Hotel Punta Islita/Costa Rica, Inkaterra/Peru, Namibia/Africa and The Boat Company/Alaska / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008

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