Hotel Online
News for the Hospitality Executive


HSMAI Declares New Mission and Names 2011 Board Of Directors
& Executive Committee

Association Reaffirms Emphasis on Helping Hotels and Their Partners Grow Business

McLean, Va. (February 8, 2011) – The New Year brings a renewed energy to the Hospitality Sales and Marketing Association International (HSMAI). As the travel and hospitality industry’s leading professional association, HSMAI is focused on a new mission geared toward growing business for hotels and their partners by fueling sales, inspiring marketing and optimizing revenue. The Association also recently announced its 2011 Americas Region Board of Directors, further reinforcing its commitment to hoteliers and their partners.
HSMAI, ensuring success through its powerful offerings and board leadership, is placing a firm emphasis on being the industry’s leading partner and advocate for intelligent, sustainable total hotel revenue growth. Whether through its Affordable Meetings exhibitions, Adrian Awards program, C-level roundtable discussions or industry wide, business and relationship-building opportunities, the Association’s goal is to provide hotel professionals & their partners with the tools, insights and expertise to fuel sales, inspire marketing and optimize revenue for their businesses.
“HSMAI has always provided a network for the travel and hospitality industry’s most accomplished professionals,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Our new mission reinforces our long-time goal to provide hotels and their industry partners with the most comprehensive set of resources to achieve measurable success for their businesses and for themselves.”

Paving the way for the new vision of HSMAI is the 2011 Americas Region Executive Committee and Board of Directors which includes:

HSMAI Executive Committee:
  • Chair: David Atkins, Principal, Digital DNA Infusion
  • Chair-elect: Barb Bowden, General Manager, Peabody Orlando & Corp Director of Revenue Management, Peabody Hotels
  • Secretary-Treasurer: Rob Torres, Managing Director, Travel, Google
  • Vice Chair: Jeff Senior, Executive Vice President, Sales & Marketing, Fairmont Raffles Hotels International
  • Immediate Past Chair: Dorothy Dowling, Senior Vice President of Marketing and Sales, Best Western International
Board of Directors:
  • Maureen Callahan, Vice President, Marketing, Destination Hotels & Resorts
  • Elizabeth Cambra, CRME, Corporate Director, Pricing & Revenue Management, Outrigger Enterprises Group
  • Jack Easdale, Vice President of Revenue Management, Gaylord Hotels
  • *Mike Fegley, Vice President, Global Sales, The Americas, InterContinental Hotels Group
  • Flo Lugli, Executive Vice President, Marketing, Wyndham Worldwide
  • *Brian Keenan, Vice President of Sales, MGM Grand Hotel and The Signature
  • Marina MacDonald, Senior Vice President, Sales & Marketing, Red Roof Inn
  • Melissa Maher, Vice President, Strategic Accounts, Expedia, Inc.
  • *John Moser, Chief Marketing Officer, Denihan Hospitality
  • Lalia Rach, Ed. D., Professor & HVS International Chair, New York University
  • Heather Allison Smith, Director of Sales & Marketing, The Ritz Carlton Lake Tahoe
  • *Chuck Sullivan, Senior Vice President, Global Online Services, Hilton Worldwide
  • Mark Thompson, Vice President, Marketing, Irving, Texas CVB
  • John Washko, Vice President, Sales & Marketing, The Broadmoor
*New board member

Gilbert added, “HSMAI is in great hands with the 2011 Executive Committee and Board of Directors. Both groups are comprised of some of the brightest minds in hotel and travel sales, marketing, and revenue optimization today.”

For more information on HSMAI, the 2011 Board of Directors and Executive Committee, visit:

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s Affordable Meetings, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

Bo Morris
 Edelman Orlando
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
Also See: HSMAI and National Geographic Traveler to Honor First Ever ‘Leader In Sustainable Tourism’ Awards at Adrian Awards Gala January 31; Finalists Include Fairmont Hotels, Hotel Punta Islita/Costa Rica, Inkaterra/Peru, Namibia/Africa and The Boat Company/Alaska / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.