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HSMAI Awards Greater New York Chapter its 2010 “Chapter of the Year”
Award at its Annual Leadership Conference

MCLEAN, VA (Feb. 22, 2010) – The Hospitality Sales and Marketing Association International (HSMAI) awarded its highest award, “Chapter of the Year,” to the Greater New York chapter during its 2011 Leadership Conference annual awards banquet. The “Chapter of the Year” award honors a chapter that executed outstanding educational programming, applied a high standard of example-setting business acumen, and exceeded all HSMAI chapter success metrics. The Frank W. Berkman Chapter Awards Program presentation and the HSMAI Leadership Conference were held at the PGA National Resort in Palm Beach Gardens, Fla., Feb. 7-9, 2011.

HSMAI presented 32 "Chapter Best of the Best Awards," recognizing the exceptional work and community contributions of 20 chapters across 12 categories. HSMAI received 104 entries from its 40 Americas Region chapters for the awards, which honor outstanding chapter achievements in hospitality marketing and sales, as well as industry best practices and innovation.

"It’s important to recognize industry thought leaders in the Americas Region chapters and the Frank W. Berkman awards presentation allows HSMAI to highlight those who continuously work to further our industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “The awards honor chapters that are committed to excellence in performance and innovation, and design creative programs that highlight best practices and cutting-edge sales, marketing, and revenue optimization strategies.”

Members of the HSMAI Greater New York Chapter leadership receive “Chapter of the Year” honors.

Recipients of 2010’s "Chapter Best of the Best Awards"

Large Chapter Winners
  • Arizona Chapter: Communications, Fundraising/Community Involvement, Partnership Development and Web Site
  • Greater New York Chapter: Collegiate Chapters, Customer Interaction, Educational Programming and Membership Development
  • South Florida Chapter: Awards & Recognition and Leadership Development
Medium Chapter Winners
  • Dallas/Ft. Worth Chapter: Collegiate Chapters and Membership Development
  • Los Angeles Chapter: Web Site
  • Mid South Chapter: Awards & Recognition, Fundraising/Community Involvement and Partnership Development
  • Vail Valley Chapter: Customer Interaction
  • Mexico City Chapter: Communications
  • Central Florida: Educational Programming and Leadership Development
Small Chapter Winners
  • Missouri Chapter: Awards & Recognition
  • Minnesota Chapter: Collegiate Chapters, Fundraising/Community Involvement and Membership Development
  • Cleveland Chapter: Communications
  • Gulf South Chapter: Customer Interaction
  • Oregon Chapter: Educational Programming
  • Florida Keys Chapter: Leadership Development and Web Site
  • Curacao Chapter: Partnership Development.
The State Educational Conference Award went to all four of HSMAI’s California chapters: San Diego, Los Angeles, Orange County and Northern California.

Through its partnership with Ancomp, a corporate social responsibility teambuilding company, HSMAI conference attendees worked together to stuff animals, paint a mural and sign attendee donated children’s books for the Harmony House, a local shelter for abused women and children.

“We were honored to be a part of a project that helps the local community, as the hospitality industry is all about the vibrant communities that we are a part of,” said Fran Brasseux, executive vice president of HSMAI. “Doing the right thing, while also celebrating success was a perfect way to open the HSMAI Leadership Conference.”

Recognized Travel Leaders Offer Industry Insight

HSMAI’s Leadership Conference provides impactful, in-person professional growth opportunities that allow members to benefit from sharing ideas, learning from one another’s successes, and getting feedback on current industry challenges and trends. This year's Leadership Conference program included an array of speakers within the hospitality industry who spoke on empowering change throughout the industry.

Roger Dow, president and CEO of the U.S. Travel Association, spoke about the industry coming together to deliver better travel results for America.

U.S. Travel Association President & CEO Roger Dow (right) took part in an interview with HSMAI President & CEO Bob Gilbert.

“Our industry is the front door to economic development, and our jobs cannot be exported,” said Dow. “Our industry is seen as frivolous by leaders. It is our challenge to change that perception. We need to light the fire within our teams and our industry leaders. Travel matters for productivity, health, relationships, and education.”

Roger Berry, former CIO of Walt Disney Parks & Resorts, the Campbell Soup Company, and Tenneco Gas discussed managing transformational change through differentiating leadership.

“Differentiating leadership and innovation can create a cycle of continuous innovation,” said Berry. “Major opportunities for innovation and creativity occur at customer touch points.”

The HSMAI Leadership Conference was made possible with the support of American Express,, STR, Palm Beach County Convention & Visitors Bureau, PGA National Resort & Spa, Southern Audio Visual, Ancomp, Southern Wine & Spirits of Florida, and HSMAI South Florida.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s Affordable Meetings, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

Jenna DiMaria

Courtney Goldberg

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Also See: HSMAI Declares New Mission and Names 2011 Board Of Directors & Executive Committee; Association Reaffirms Emphasis on Helping Hotels and Their Partners Grow Business / February 2011

HSMAI and National Geographic Traveler to Honor First Ever ‘Leader In Sustainable Tourism’ Awards at Adrian Awards Gala January 31; Finalists Include Fairmont Hotels, Hotel Punta Islita/Costa Rica, Inkaterra/Peru, Namibia/Africa and The Boat Company/Alaska / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008

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