News for the Hospitality Executive
Xanterra's Nine Lodging Facilities in Yellowstone Park
Serve More Guests than Ever During Summer of 2010
YELLOWSTONE NATIONAL PARK, October 13, 2010 – For three consecutive months this summer, more visitors than ever before flocked to Yellowstone National Park, and park concessioner Xanterra Parks & Resorts believes four travel factors were responsible for the high visitation.
“We served more guests than ever in our nine lodging facilities, restaurants, and retail outlets and on our tours,” said Rick Hoeninghausen, director of sales and marketing for Xanterra Parks & Resorts in Yellowstone. “We believe this past summer season was the ‘perfect storm’ of travel factors.”
The National Park Service reported visitor numbers broke records during the months of June, July and August, with more than 2.5 million visitors passing through the park’s five entrances during those months. Visitation during that three-month period was up 9.1 percent over the previous year. Year-to-date visitation through the month of August is up eight percent.
Hoeninghausen cited the following reasons for the increase in visitation:
* “The National Parks: America’s Best Idea.” This six-episode public television series focused the country’s attention on national parks last fall. The popularity of the series likely prompted viewers to consider and in some cases book a national park vacation this summer. “It would be impossible to attribute actual bookings to this wonderful series, but it certainly makes sense that the series inspired at least some travelers to choose Yellowstone over other possible vacation destinations,” said Hoeninghausen. “Our employees reported many positive comments about the series from guests.”
* Positive state and destination tourism marketing campaigns. Yellowstone National Park crosses the borders of the states of Wyoming, Montana and Idaho, and all three states implemented strong tourism promotional campaigns focusing on national parks and vast natural resources that Hoeninghausen believes prompted increases in visitation. In addition, destination marketing groups such as the Park County Travel Council in Cody, Wyoming also developed strong campaigns.
* Softer economy drives vacationers to high-value, affordable destinations such as parks. While some luxury and overseas travel destinations took a hit among American travelers this year, drive-to destinations such as national parks did well. “Travelers are focused above all on value, and national parks deliver that with gusto,” said Hoeninghausen. Vacationers are guaranteed that they will never be price-gouged in national parks since the price of in-park rooms, meals and other purchases are comparable to similar options outside parks. With nine lodges in the park and room options for every budget Hoeninghausen said that travelers could find affordable accommodations and activities without over-spending.
* Gas prices reasonable. “Travelers drove to Yellowstone in droves,” said Hoeninghausen. Higher gas prices typically do not deter park visitors but during previous summers may have led some travelers to spend less on their trips.
“What we learned from this summer is that interest in national parks is stronger than ever, and we expect this high level of interest and enthusiasm to last for the foreseeable future,” he said.
To make reservations and for more information about accommodations, restaurants and activities in Yellowstone visit www.YellowstoneNationalParkLodges or call toll-free (1) 866-GEYSERLAND (1-866-439-7375) or (1) 307-344-7311.
Xanterra Parks & Resorts® (consisting of several affiliated Xanterra entities) operates lodges, restaurants and other concessions at national parks and state parks and resorts. Xanterra Parks & Resorts is the country’s largest park concessioner. Xanterra Parks & Resorts operates concessions in the following locations: Grand Canyon, Yellowstone, Zion, Crater Lake, Death Valley, Rocky Mountain and Petrified Forest National Parks, Mount Rushmore National Memorial, Kingsmill Resort in Williamsburg, Va., and eight Ohio State Park Lodges as well as the Geneva Marina at Ohio's Geneva State Park. Xanterra Parks & Resorts also operates Grand Canyon Railway in Williams, Arizona.
Xanterra Parks & Resorts has been committed to the preservation and protection of the environment for many years. Through its environmental program, “Ecologix,” Xanterra Parks & Resorts has been recognized repeatedly for environmental leadership in the hospitality industry and is the recipient of many honors, including major awards from the U.S. Department of the Interior, National Park Service, Environmental Protection Agency, Travel Industry Association of America, American Hotel and Lodging Association, National Parks Conservation Association, Conde Nast Traveler, National Geographic Traveler, Colorado Department of Public Health, State of Arizona, Arizona Department of Environmental Quality and Utah Department of Environmental Quality.
For more information about Xanterra Parks & Resorts, links to individual properties and reservations numbers, visit www.xanterra.com.
Xanterra Parks & Resorts
|Also See:||A Brief History of Yellowstone National Park?s Roosevelt Lodge as it Celebrates its 90th Anniversary / July 2010|