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News for the Hospitality Executive

An Unbeatable Offer on an App for Your Hotel
But Hurry, Offer Ends October 15th!

No Sign-Up Fee, Only $150 Per Month If You Act Now

OCTOBER 7, 2010 – There’s only one week left to take advantage of a remarkable deal on SmartstaySM, an iPhone/iPad/iPod Touch application for hotels that can be customized to represent your hotel’s unique brand.
Sign up by October 15, 2010, and we’ll waive the sign-up fee and reduce our monthly rate to $150*. This is a great opportunity for hotels, resorts and extended-stay residences to delve into the dynamic mobile marketplace without fear of exceeding existing marketing budgets. 
A recognized leader in the hotel mobile app space, Smartstay provides a gateway into a new marketing channel that allows hotels to communicate with guests like never before. Your hotel app will enable guests to effortlessly make reservations, plan their trip and manage their stay. App users can easily browse your hotel photos, videos and information and find their way around your city with an easy-to-use interactive map.
Upon sign-up, we will provide you with the mobile platform, help you create initial content, and submit your app to the Apple Store. The entire process takes about 3-6 weeks. Once your app goes live, you will have the control to update and edit your own content, including special offers, news posts, images, and other hotel information. At your request, we can provide additional services to help you promote your app to your guests and encourage downloads. We’ll also keep you informed about the latest technological developments, including Smartstay’s expansion into the Android market in the coming weeks, to ensure you receive the best value for your investment.
Call us today at 888-965-5966, or visit our website at to take advantage of this amazing offer. You’ll join the growing number of hotels worldwide using Smartstay to interact with their hotel guests in a whole new way.

Available Now in the App Store:
Shangri-La, Tokyo, Japan
Sebel Pier One, Sydney, Australia
Fota Island Resort, Cork, Ireland
Cheval Phoenix House, London, England
Seaport Hotel, Boston, MA
Ireland’s Blue Book, Ireland
Zleep Hotels, Denmark
Trump International Hotel & Tower, Chicago, IL
Radisson Fort McDowell Resort, Arizona
Delphi Mountain Resort, Connemara, Ireland
The Waterfront Place Hotel, West Virginia

Coming Soon:
Carousel Inn and Suites, Anaheim, CA
Montreal Stays, Quebec, Canada
Landmark Hotels, England
The Anabella Hotel, Anaheim, CA
Tangerine Restaurant, Anaheim, CA
Rosanna Inc. Restaurant, CA
The Wyndham Hotel, Costa Mesa, CA

About O’Rourke Hospitality Marketing, LLC / DeCare Systems Ireland, Ltd.
Smartstay is the result of combined efforts between O’Rourke Hospitality Marketing, LLC, and DeCare Systems Ireland, Ltd. O’Rourke is an award-winning marketing firm that focuses exclusively on the Hospitality Industry and provides hotels with a complete range of services, including hotel website design and development, Internet marketing, and print design.
O’Rourke recognized the hotel industry’s need for a mobile solution and wanted to provide hotels with a sophisticated mobile platform that would allow them to communicate with their guests before, during and after their stay, control their own content, and open up a new mobile marketing channel.
O’Rourke found a proven and forward-thinking partner with DeCare Systems Ireland, Ltd, and together they combined the best marketing and hospitality expertise with the best technological expertise to deliver Smartstay, a high-quality, robust, unique mobile solution for hotels.

O’Rourke Hospitality Marketing
Phone:  978-465-5955             
Smartstay – The Mobile Division of O’Rourke Hospitality
Phone:  888-965-5966             

For more information please contact Sara Chapman at 978-465-5955 or send an email to

*Contract is valid for first year (12 months). This offer may only be used one time per customer and may not be combined with other offers.

Sara Chapman
Phone: 978-465-5955

Also See: 12th Century Castles Go Modern with a Mobile Technology Twist; Ireland's Blue Book & SmartStay App Team Up to Bring History Hunters the Best in Mobile Content / August 2010

Crafting High-Performing Promos for Email and Social Media Channels / August 2010

Why Choosing to Create a Custom iPhone App is the Clear Choice / August 2010

Engage Guests Pre, During and Post Stay with an App / July 2010

Hoteliers: Get More out of TripAdvisor / July 2010

Get Personal with Your Email List / June 2010

Smartstay Leads the Hospitality Mobile Platform with Branded Hotel Apps in Five Countries; Visit O'Rourke Booth #1234 at HITEC 2010. / June 2010

Social Media Education - Your First Line of Defense / June 2010

Simple Fixes to Increase Direct Bookings / June 2010

O’Rourke Hospitality Marketing to Introduce ‘SmartstaySM’, at HITEC 2010 – Visitors can Enter to Win an Apple® iPadTM / June 2010

Does My Hotel Really Need a Mobile Strategy? / May 2010

O'Rourke Launches Smartstay iPhone App to Open Mobile Channel for Hotels / March 2010

Should My Hotel Use Facebook Ads? / March 2010

Quick ‘Critical’ Tips and Latest Trends in E-Mail Marketing; Re-cap of presentation ‘Critical Email Prospecting Strategies for 2010’ / February 2010

What’s the Link Between E-Mail Marketing and Social Media? How your hotel can blend both tactics for stronger messaging in 2010 / January 2010

New Media Transformed the Obama Campaign, Can it Transform Your Hotel? Dan Siroker Shares Lessons Learned From the Unprecedented Campaign / January 2010

20 Secrets of Top-Converting Websites and How they can Boost Your Hotel Bookings; Re-cap of Bryan Eisenberg’s presentation at SES Chicago / December 2009

Has Your Hotel Ever Asked, “What Would Google Do?”; Recap of Jeff Jarvis presentation at SES Chicago / December 2009

Install Analytics on Your Hotel Website / December 2009

Attract Guests to Your Hotel by Producing Video Content Related to Travel; O’Rourke Interview with Tubemogul Co-Founder Brett Wilson / December 2009

Prepare Your Hotel for Google Sidewiki Comments! Tips on What your Hotel Should Do, and How to Monitor Reviews with RSS Feed / November 2009

Innovative Hotel Website Ideas for 2010; O’Rourke Interview with Chris Brogan / November 2009

InterContinental Hotels Online Videos Prove More Effective / November 2009

How can Social Search Impact my Hotel? / November 2009

Sir Martin Sorrell’s Forecast for 2010, Is Your Hotel Looking Ahead? / November 2009

Chris Brogan Interview - Hotels that Listen to Social Media Generate Business / October 2009

Create Videos about Your Hotel - Your Guests Already Are! / October 2009

Thought, Reason, and Emotion Affect Consumer Decision / October 2009

Southwest Airlines is Riding the Blogosphere Like a Wild Horse! / October 2009

Don’t be Invisible Online - Learn which Websites Travelers Use to find Hotels and be Seen! / September 2009

What can a Blog do for my Hotel? The General Manager from Hawthorne Hotel Shares Insight! / September 2009

How to Edit, Export, & Upload Your Hotel Videos – Easy Technical Tips / September 2009

How Hotels Can Build Links by Leveraging their USP, PR, and Organic Growth; an O’Rourke Video Interview / September 2009

Will Google Caffeine Affect my Hotel SEO? / August 2009

Don’t Hide From Trip Advisor Reviews! / August 2009

5 Ways Hotels can Improve and Track Return on Investment from Twitter – Oh wait, there is no investment! / August 2009

Leverage Blended Search and Boost your Hotel’s Search Ranking Position / August 2009

How to Optimize Your Hotel Website for Natural Search / August 2009

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