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SmartstaySM Hotel App Now Available for AndroidTM*

OCTOBER 27, 2010 – O’Rourke Hospitality Marketing announces the release of Smartstay, its customizable mobile hotel app, to the Android Market. Available for the iPhone, iPad and iPod Touch since March 2010, Smartstay allows hotels to effectively communicate with their guests before, during and after their stay and is a recognized leader in the hotel mobile app space.
Despite new mobile technologies exploding onto the scene at record pace, O’Rourke’s forward-thinking philosophy and marketing expertise has allowed it to remain at the forefront of the mobile marketing revolution. The timing of the release of Smartstay for Android is in line with recent market intelligence that predicts the Android Operating System (OS) will surpass that of the iPhone’s iOS in 2012.**
“We are constantly engaged in an open dialogue with our Smartstay clients to be sure we continually exceed their expectations. In listening to their feedback, we learned that making Smartstay available to a wider range of users was a top priority,” said Tom O’Rourke, President & CEO of O’Rourke Hospitality Marketing. “With the release of Smartstay for Android, hotels can now enhance the guest service experience for more customers than ever before.”
The Smartstay platform is frequently updated throughout the year in direct response to customer reviews. In conjunction with the Android launch, feature improvements to both the Apple iOS and Android versions have also been released this week. 
Currently, 12 hotel-branded Smartstay apps are available for download in the Apple App Store for iPhone users and in the Android Market for Android users. Clients include the Shangri-La (Tokyo), Trump International Hotel and Tower (Chicago), and Sebel Pier One (Sydney, Australia). There are also 11 more hotel-branded apps in progress. To download a demo version on a compatible Android-powered device, go to “Market” and search “Smartstay.”
For more information, call 888-965-5966, or visit to learn how Smartstay can help your hotel connect with your guests in a whole new way.
About O’Rourke Hospitality Marketing, LLC / DeCare Systems Ireland, Ltd.
Smartstay is the result of combined efforts between O’Rourke Hospitality Marketing, LLC, and DeCare Systems Ireland, Ltd. An award-winning marketing firm that focuses exclusively on the Hospitality Industry, O’Rourke recognized the hotel industry’s need for a sophisticated mobile platform that would allow hotels to effectively communicate with their guests before, during and after their stay. O’Rourke found a proven and forward-thinking partner with DeCare Systems Ireland, Ltd, and together they combined the best marketing and hospitality knowledge with the best technological expertise to deliver Smartstay, a high-quality, robust, unique mobile solution for hotels.

*The new Smartstay Android App is compatible on devices that run Google’s Android 2.0 or higher mobile operating system. It has been validated on the Motorola Droid running on Android v2.0, HTC Legend running on Android v2.1 and Samsung Galaxy running on Android v2.1. The Smartstay Android App is optimized for devices with medium-density or high-density normal-sized screens and is not compatible with low-density devices.
Exact specifications: Motorola Droid - Android version 2.0 - WVGA (480 x 854) (High density 240dpi, Normal screen);
HTC Legend - Android version 2.1 - HVGA (320 x 480) (Medium density 160dpi, Normal screen); Samsung Galaxy S I9000 - Android version 2.1 - WVGA (480 X 800) (High density 240dpi, Normal screen).

**Source: iSuppli Corp., Google’s Android to Outstrip Apple’s iOS by 2012, iSuppli Forecasts, August 5, 2010

O’Rourke Hospitality Marketing
Phone:  978-465-5955             
Smartstay – The Mobile Division of O’Rourke Hospitality
Phone:  888-965-5966             
For additional information, contact:
Sara Chapman

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