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Former MICROS Executive Joins Mobile Content Provider

SkyWire Media, Inc. Names Thomas Castleberry Executive Vice President and COO

LAS VEGAS--October 15, 2010-- SkyWire® Media, a nationwide SMS Mobile Marketing company, named former MICROS executive Thomas Castleberry as Executive Vice President and COO through acquisition. Castleberry will oversee the rapid growth with operations of SkyWire’s current mergers and acquisitions. “Thomas has a tremendous understanding of how to implement organizational infrastructures,” said Shawn Harris, President and CEO of SkyWire Media, Inc. “It’s imperative that technology companies be flexible and consistent. Thomas’s accelerated organizational skills and deep understanding of mobile technology will help us remain progressive while exceeding our customer service standards.”

Castleberry has held various positions with MICROS Systems, Inc., most recently as General Manager. MICROS Systems, Inc. (NASDAQ: MCRS), headquartered in Columbia, Maryland, is the world's leading developer of enterprise applications serving the hospitality and specialty retail industries

As Customer Service Manager for MICROS, Castleberry decreased expenses by implementing processes that ensured projects were delivered on time and on budget. Castleberry also received the following accolades: Microsoft Systems Engineer (MCSE), Microsoft Certified Trainer (MCT), and Microsoft Certified Systems Administrator (MCSA).

Before joining MICROS, Castleberry was recruited by Marriott into the Marriott Manager in Training (MIT) program and traveled for Marriott to various properties throughout southern California.

Castleberry received a Master of Business Administration from the University of Phoenix, a Bachelor of Science from University of Nevada at Las Vegas, and an Associate in Science from The University of Hawaii, Kapi’olani Community College. For more information on Thomas Castleberry text ‘THOMAS’ to 21691.

“Mobile Technology is constantly evolving, and SkyWire has a proven track record of acquiring, enhancing and delivering the best of breed mobile content,” said Castleberry, “and I am excited to be part of such a forward-looking organization."

SkyWire’s Mobile Connect Suite helps build effective mobile programs to promote your business's products or services by creating strong calls to action. Mobile Connect Suite customers on average enjoy a generous conversion rate on the Opt-in marketing campaigns.

About SkyWire® Media -- ( -- SkyWire Media, Inc. develops integrated, mobile-centric applications that allow hospitality service providers to reach their customers via real-time SMS text messaging. SkyWire Media’s Customer Connect™ solutions suite is designed to reduce marketing costs generate revenue and enhance guest service. Customer Connect’s modular solutions include: Mobile Connect™, Rooms Connect™, Table Connect™, Progressive Connect™, Poker Connect™ and Emergency Connect™. In addition, SkyWire Media also provides Workforce Dynamics™, an integrated labor management solution designed for hospitality. For more information, log on to or call  (702) 515-7472.

SkyWire® Media, Inc.
Stephanie Balistere, 702-515-7472 Ext. 120

Also See: SkyWire Media® Partners with Hard Rock Hotel & Casino for SMS Text Marketing Initiative / September 2010

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