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Mobile-Key Platform Displayed at IHMRS Aiding in National Industry
GREEN Efforts

There are no key-cards greener than the OpenWays Crypto Acoustic Data Credential that allows hotel guests to check in to their rooms via mobile phone

Visit Booth 2551 at IH/M&RS November 13-16 in New York!

Chicago—October 26, 2010
—Next month hoteliers from around the globe will be flocking to the Jacob K. Javits Convention Center in New York with one goal in mind: "Powering [Their] Business for the New Economy" -- the theme for the 2010 International Hotel/Motel & Restaurant Show November 13-16. One way in which hoteliers plan to re-energize their operations through the recovery is by becoming more  "Green" in 2011 and beyond. OpenWays, the hospitality industry's first mobile key front-desk bypass solution, gives hoteliers a new platform for sustainability by dematerializing keys and cards and instead sending them over the air to cell phones. Through its new "Plastic or Data?" campaign, which will launch at the IH/M&R Show in Booth No. 2551, OpenWays is giving travelers and hotel operators a "voice for choice."

"There are no key-cards greener than the OpenWays acoustic credentials which are only made of data," said Pascal Metivier, OpenWays Founder and CEO. "By migrating to a mobile-key platform, OpenWays is enabling hotels to make a significant contribution to the environment."

Metivier said the message being delivered through the OpenWays "Plastic or Data?" campaign is based on its new "Check-In Your Way" principle:  1) Travelers choose to use their mobile phone to bypass the front desk and to support a 100% green environment during their stay OR 2) Travelers choose to stop at the front desk to obtain a plastic key-card but is offered the option at the desk to replace the key card by using its cell phone. Either way, the hotel is giving guests more choices at check-in AND they have a new vehicle in which to showcase and communicate to their guests that they are taking a proactive stance towards protecting the planet.

"OpenWays does far more than just allowing hotel guests to use their cell phones -- rather than a plastic key card -- to securely open their room doors," Metivier said. "It opens new avenues of communication between the hotel and its guests. Using 'Plastic or Data?' messaging during the guest registration process -- whether its online before the guest arrives at the hotel or at the front desk during check in -- empowers guests to control their hotel experience and simultaneously make a direct contribution to the environment. When guests opt for OpenWays 'Data' check-in, they can automatically enroll for future next stays, further streamlining check-in and allowing guests to bypass the front desk."

The Data Difference
OpenWays works via the principle of Crypto Acoustic Credential (CAC™) and text messaging (SMS).  Once registered, OpenWays delivers an encrypted tone or "credential" to any mobile phone (smartphones or standard phones) operating on any network to any user anywhere in the world. Not only does this free up hotel staff to spend time with guests who are looking for personal one-on-one assistance, but it keeps millions of non-biodegradable room keys from ending up in landfills each year.

"Green electronic-locking systems do exist, albeit it only through OpenWays," Metivier said. "It's critical that hoteliers today understand that they can easily and cost-effectively turn their existing door locks into a viable, sustainable green solution by simply retrofitting their existing locks with  an OpenWays decoding listening device. It doesn't matter what type of card-reader technology the hotel is using, such as magnetic-stripe cards, smartcards, or RFID cards. OpenWays can upgrade each lock into a green, CAC™ supported device in just minutes."

Because it also interfaces to the hotel’s property-management and central-reservation systems, OpenWays can facilitate the following "mobile" applications: bookings, confirmations, upgrade offers, e-payment/e-ticketing vouchers, e-concierge, social network localization, loyalty apps, convention services, partner programs and more, he said.
"As people search the exhibit hall at the IH/M&R Show next month looking for sustainable solutions, I sincerely hope that they keep OpenWays and our 'Plastic or Data?' campaign top of mind," Metivier said. "The green benefits of OpenWays are astounding, and giving guests a choice at helps to directly contribute to brand loyalty and differentiation. We encouraged all hoteliers interested in giving guests the 'Plastic or Data?' choice to pre-schedule an appointment at the IH/M&R Show. We're standing by to show you how to truly unlock your hotel's green potential."
OpenWays will be on display in Booth No. 2551 at the International Hotel/Motel and Restaurant Show November 13-16 at the Jacob K. Javits Convention Center in New York. To pre-schedule an appointment with the OpenWays team, contact Pascal Metivier at ++ 33 6 85 622 306 or

About OpenWays

OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and Paris, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 5 billion cell phones in service in the world today. For more information, please contact Pascal Metivier at ++ 33 6 85 622 306 or email or Barb Worcester at +1 440 930 5770 or email

Barb Worcester
Tel: (440) 930-5770

Also See: "CHECK IN YOUR WAY" OpenWays Launches New Campaign to Aid Hotels' Mobile Marketing Initiatives / October 2010

OpenWays Mobile Application is Live at a Holiday Inn and Holiday Inn Express Hotel; The world's first mobile front desk bypass solution is up and running at two IHG properties / September 2010

Aitor Agueda Joins OpenWays as VP of R&D; Twenty-five year hospitality and security systems veteran instrumental in designing the most installed and successful electronic-locking systems in North America joins OpenWays to lead R&D efforts; Maurizio Zama promoted to Chief Operating Officer / September 2010

OpenWays Cell Phone Based Front Desk Bypass Solution is Adding to the Business Traveler Experience; HITEC attendees using OpenWays app to enter Guestroom 20X said the mobile room key solution, which gives travelers freedom to completely bypass the front desk by using their cell phone for guestroom access, is ideal for all guests who want to avoid lines at the front desk; Company answers new questions posed at the premier technology event / July 2010

Front-Desk Bypass Cell Phone Solution: OpenWays Announces First Pilots at a Holiday Inn and Holiday Inn Express Hotel; OpenWays and IHG will pilot a new cell-phone-based front desk bypass solution that offers guests the option to use their personal cell phone as a mobile room key / June 2010

OpenWays Mobile Phone Front Desk Bypass Solution Selected for Guestroom 20X at HITEC; Attendees of the 38th Annual Hospitality Information Technology Exposition & Conference will have an opportunity to check into a virtual hotel, bypass the front desk, and open their room door securely using nothing but their cell phone -- any mobile device, any carrier works! / May 2010

OpenWays Opening Doors to Gen Y Travelers Wishing to Bypass Front Desk; Allowing guests to check-in remotely by equipping door locks to open via any cell phone is ideal for attracting this green-conscious, tech-dependent, instant gratification generation / May 2010

OpenWays Selected by Microsoft® to Join Its BizSpark™ Start-Up Program; Developer of the world's first crypto acoustic solution for check-in/out and room access via any mobile phone to receive full Microsoft marketing support, tools, licensing, and global visibility / April 2010

ITB Berlin Attendees Flock to OpenWays' iPhone App for Front-Desk Bypass, Acoustic Room Keys; Attendees at world's largest trade show for the travel industry flocked to see world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone; OpenWays was one of 11,127 companies from 187 countries that exhibited at the record-breaking event / April 2010

OpenWays Presents its iPhone Application to Bypass Front Desks and Open Room Locks; Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services. / February 2010

OpenWays Responds to FAQs Regarding its Front Desk Bypass Solutions that Securely Open Hotel Room Doors by Cell Phone; Mobile solution provider that developed the world's first acoustic solution for check-in/out and room access via a guest's mobile phone regardless of type answers hospitality industry's most frequently asked questions / February 2010

100% of the World Cell Phones to Open Doors with OpenWays' Apps; Hospitality's FIRST Check-In /-Out Solution with Mobile Room Key Delivery for ALL Cell Phones is at IH/MRS! / November 2009

4 Billion Cell Phones Now Opening Doors to Better Guest Service Thanks to OpenWays / October 2009

OpenWays Introduces the Fastest and Greenest Way to Check In and Open a Hotel Room Door; Mobile room-key application for ALL cell phones NOW AVAILABLE / October 2009

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