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Hotel Indigo in New York’s North Chelsea Neighborhood
Reporting a Summer Occpancy of 96%

NEW YORK - October 15, 2010 - The Hotel Indigo, located at 127 West 28th Street, in New York’s North Chelsea section was the first of several hotels to open last year in what is fast becoming a new hotel and hospitality center of Manhattan. Despite competing with several more established hotels in the same space, Hotel Indigo has averaged 96% occupancy since June. 

Moreover, the Indigo is ranked 40th (out of 422 NYC hotels reviewed) in customer satisfaction putting it ahead of such notable hotels as; the Four Seasons, The Peninsula and The Mark, among others, as compiled by TripAdvisor.

The hotel officially opened for business on October 13th, 2009 and is celebrating its one year anniversary this week.

The Hotel Indigo
127 West 28th Street
New York, NY

“We are very pleased with the performance of the hotel to date,” said Hotel Indigo owner and operator Morris Moinian. “The Indigo opened amidst very challenging economic times, so this data is a testament to the quality of the hotel and professionalism of our staff.”

In its first 11 months of operation, the Indigo has outpaced the occupancy and rates of hotels such as the Roger Williams, Morgans, Hilton Garden Inn, Fashion 26 and the Strand. The Hotel Indigo also out performed the industry occupancy average by 6.2% in August and 10% in September, on the basis of revenues per available room (RevPAR).

“Operating an upscale boutique hotel has inherent advantages in size and amenities which allows us to measure favorably with our competition,’ said George Buchelli, General Manager of the Hotel Indigo. “We are averaging the same daily rate as most luxury hotels in the neighborhood, yet surpassing their occupancy numbers.”

About Hotel Indigo
The Hotel Indigo New York City Chelsea features 122 guest rooms including two penthouse suites, with custom-designed furniture imported from Italy, oversized beds, plush bedding, hardwood-style flooring for a fresh residential feel, and spa-inspired showers with Aveda products. Each guest room includes a 32-inch high-definition flat screen TV with 150 channels, iHome docking station and fashion-inspired wall mural. Additionally, the hotel provides guests complimentary Wi-Fi throughout the hotel and access to the 24-hour business center, meeting space and 24-hour fitness studio. Adding to the hotel’s allure are its in-house restaurant blu featuring the authentic Italian cuisine of Chef Patrick Nuti and the intimate roof top lounge Glass, which offers panoramic views of the Manhattan skyline and is open year round. The hotel also features a pet-friendly policy.

The Hotel Indigo is an upscale boutique brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. There are currently 32 Hotel Indigo properties open worldwide and more than 60 hotels under development, either in the pipeline or in final negotiation. For more information on Hotel Indigo, or to make reservations, please visit


The Marino Organization
Joe O’Donnell, 212-889-0808, ext. 127

Also See: Fortuna Realty, LLC Opens 122-room Hotel Indigo in New York City's Chelsea District;George Buchelli the Opening GM / October 2009

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