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IDeaS Joins Forces with RaspberrySky to Help Hotels
Optimize Revenue Opportunities

Consulting service provides comprehensive analysis, leads to improved revenue culture

IDeaSMinneapolis, Minn., October 22, 2010 – IDeaS Revenue Optimization, the leading provider of hospitality revenue management and optimization solutions and services, and RaspberrySky, the UK-based specialist in providing distribution consulting services for the hospitality industry, today announced the launch of Revenue Optimization Insight.  Revenue Optimization Insight is a revenue management, pricing and distribution consulting service for the hospitality industry.  It combines IDeaS’ global expertise in revenue management, pricing and forecasting with RaspberrySky’s unparalleled insight in electronic distribution, providing hoteliers worldwide with a 360-degree view of their revenue optimization opportunities.
“It is difficult in these times for hotels, regardless of their demand situation, to achieve successful performance without best of breed revenue optimization practices. Hotels aren’t sure where to start,” said Klaus Kohlmayr, senior director, IDeaS Advantage Consulting.  “With the distribution landscape becoming more and more complex, we are energized by the opportunity to collaborate with RaspberrySky to add electronic distribution expertise to our insight services.
Revenue Optimization Insight is based around three key stages: a detailed and thorough on-site process audit, a remote distribution audit and an optional performance data analysis.  The outcome of the evaluation is a Revenue Roadmap, which details the findings and recommendations to ensure all revenue opportunities are optimized.  Areas of a hotel’s revenue management structure that are  reviewed during the consulting process include data tracking and analysis, market segmentation, forecasting, yield management and culture, sales processes, distribution channels and pricing, among others.
“We’re excited to partner with IDeaS to offer a comprehensive product to the industry that takes the best of both companies and delivers a real value output to the hotels” added Sally Richards, Managing Director, Raspberrysky.  “Optimizing revenue extends beyond just having the right data but rather, understanding your proposition (pricing and positioning) from a customer perspective – by better understanding this you can start to effectively optimize revenue.”
For more information about Revenue Optimization Insight, please visit
About IDeaS Revenue Optimization
IDeaS, a SAS COMPANY, is the premier provider of Pricing, Forecasting and Optimization solutions and services. IDeaS’ Solutions are implemented via Software as a Service (SaaS) deployment with very little infrastructure, guaranteeing small upfront costs and easy implementation. IDeaS’ Advantage and IDeaS for Success services help at all levels of a client’s organization—strategic through operational— and our integrated approach differentiates IDeaS from the competition and creates the foundation for a successful partnership. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit
About RaspberrySky Services Limited
RaspberrySky is a unique offering for the travel and hospitality sector   The team of experts specializes in helping clients optimize the performance of their technologies, infrastructure, processes and people.  They look at your business from the outside in (the customer viewpoint) and the inside out (the operational viewpoint).  The service is end to end.  They can work internationally tapping into the global network of like-minded, affiliate specialists.  Headquartered in the UK.  For more information, visit


Mulberry Marketing Communications
Megan Davidson
+1 312 664 1532

IDeaS Revenue Optimization
Star Bazella, Marketing Manager
  +1 952 698 4200

Also See: IDeaS Increases Value for Hotels with Latest IDeaS Revenue Management System Release; Industry-First Campaign Management Module, Enhanced Reporting and Chinese Language Support / October 2010

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Open to all HITEC attendees IDeaS Shares Hospitality Revenue Management Best Practices through a live Theatre Series / June 2010

IDeaS Extends Global Leadership Reach with EyeforTravel Partnership / June 2010

IDeaS Revenue Optimization Appoints Rupert Gutteridge as Regional Director of Sales, EMEA / June 2010

IDeaS Partners with JackRabbit Systems, Inc. to Provide Easy-to-Use Lodging and Availability Search Engine; New BookDirectTM system improves website functionality and usability to enhance the traveler’s experience / May 2010

Marco Polo Hotels Sees Benefits Following Implementation of IDeaS V5i Revenue Management Solution; Leading provider of revenue management solutions in place to help Marco Polo achieve improved market position through a renewed focus on revenue and pricing optimization / April 2010

IDeaS Revenue Optimization Appoints Fabian Specht as Regional Managing Director, EAME / March 2010

Marina Bay Sands in Singapore Selects IDeaS Industry Leading Integrated Revenue Management / February 2010

Hoteliers Turn to Revenue Specialists to Boost Returns in a Soft Economy; Rise in hotel revenue management support in 2009 as IDeaS Advantage records double digit growth, works with number of new partners worldwide / February 2010

IDeaS Sets Industry Standard with 20 Years of Revenue Management Experience / February 2010

Will 2010 Be The Year Of (Missed) Opportunities? / Klaus Kohlmayr / December 2009

IDeaS Announces Second Round of Winners of IDeaS Cornell Revenue Management Scholarship / November 2009

IDeaS Helps Hoteliers Gain Confidence and Validate Pricing Strategies with Launch of Rate Optimization Service; New service optimizes hotel’s rate spectrums, improves revenue without change to existing business practices / October 2009

IDeaS Revenue Management System Further Expands in Resort Segment with Addition of Grove Park Inn / August 2009

IDeaS Revenue Optimization and Multi-Systems Inc. Complete Certified System Integration / July 2009

IDeaS Revenue Optimization Brings Accuracy and Consistency to Forecasting and Reporting with IDeaS V5i Forecasting Solution / June 2009


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