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Search Marketing Service Enables Chain Hotels To Create Optimized
Customized Landing Pages For SMERF Markets

PARSIPPANY, NJ , October 26, 2010 - Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, today announced the introduction of, an innovative way for hotels to establish customized landing pages to capture business from local demand drivers.
" is an innovative new service that enables hotels to position themselves to book business from local demand drivers. is especially effective for branded hotels that do not have a website, yet still want to capture business from the Social, Medical, Educational, Religious and Fraternal (SMERF) markets," said Mr. DJ Vallauri, Lodging Interactive's Founder & President. " will take online shoppers users from the hotel's custom landing pages directly into the brand's online booking engine all without the need of a stand-alone website."
With hotels can aggressively market themselves online to capture incremental business from local and regional demand drivers such as:
  • Events and conventions
  • Local attractions
  • Sporting tournaments and amateur travel teams
  • Religious events
  • Local corporations
  • University and college events
  • SMERF markets is a creative search marketing method combining proven Search Engine Optimization (SEO) copy writing expertise and state-of-the-art technology that offers hotels a customized landing page solution that is unmatched in the hospitality industry.
" is not a tool that requires the hoteliers to research demand drives or to write their own content. Rather, with we provide a full "turn-key" custom landing page solution for our clients," added Mr. Vallauri. key features include:
  • Professionally written Search Engine Optimized landing pages
  • Google map on every page with the hotel identified on the map
  • Check availability reservations links on every page
  • Request information links
  • Search Engine XML site maps to expedite page indexing
  • Ongoing Search Engine submission of all pages
  • Monthly hosting services for all pages
  • Monthly Search Engine Ranking Reports (SERP) for all pages
The service goes beyond the creation of effective customized landing pages. All custom landing pages are submitted to Google, Yahoo and Bing on an ongoing monthly basis. Additionally, each hotel receives a monthly Search Engine Ranking Position (SERP) report. example: The Wilshire Grand Hotel’s page for the search term “extended stay hotel rooms northern nj” ranks 21 out of over 600,000 competitive Google listings:


"We recently started using the service and have already started to see our custom landing pages appear on Google. The combination of Lodging Interactive's keyword research, search engine optimization expertise and technology really does work for us," stated Ed Reagoso, General Manager of the Wilshire Grand Hotel in West Orange, NJ.

For more information hotels can visit and can contact Lodging Interactive at 877-291-4411 extension 701.
About Lodging Interactive

Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.

Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at or at 877-291-4411. The company’s website is located at


Richard Walsh 
Vice President of Business Development

Also See: Lodging Interactive Captures Multiple Web Site Design Awards From Web Marketing Association / October 2010
Lodging Interactive Wins Design Honors at 2010 Travel Weekly Magellan Awards, Winning Multiple Design Awards / September 2010
Chatter Guard Social Media Monitor Report - August 2010 - Is Released / September 2010
Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns – No Website Needed / September 2010
Guest Satisfaction - July 2010 Chatter Guard Benchmark Report Is Released /August 2010
Guest Satisfaction - June 2010 Chatter Guard Benchmark Report Is Released / July 2010
CoMMingle Offers Free Social Media Marketing Audit / July 2010
Full Service Social Media Marketing Agency For Hospitality Is Launched / June 2010
Guest Satisfaction - May 2010 Chatter Guard Benchmark Report Is Released / June 2010
A Whole Lot of Like: What Facebook's "Like" Button Can do For Hospitality Brands / May 2010
Guest Satisfaction - April 2010 Chatter Guard Benchmark Report Is Released / May 2010
Guest Satisfaction - March 2010 Chatter Guard Benchmark Report Is Released / May 2010
Lodging Interactive Launches Chatter Guard Lite Social Media Sentiment Monitoring For Hotels / April 2010
Guest Satisfaction - February 2010 Chatter Guard Benchmark Report Is Released / March 2010
WARNING TO HOTELS... Don't Use Free Link Shortening Services in Your Marketing / March 2010
Lodging Interactive Enables ROI tracking of Facebook & Twitter Hotel Bookings / February 2010
Measuring Your Hotel's Online Reputation By Service Attributes / February 2010
Hotel Social Media Perspective / February 2010
Hotels Book More Government Business With Innovative Link2Brand Service / January 2010 
Guest Satisfaction - December 2009 Chatter Guard Benchmark Report Is Released / January 2010
Google Real Time Search Integration & Hotel Social Media Marketing / January 2010
Why Your Hotel Should NEVER USE TinyURL to Redirect Links / December 2009
Guest Satisfaction - October 2009 Chatter Guard Benchmark Report Is Released / November 2009
Lodging Interactive Offers Turn-Key Mobile Websites For Hotels / November 2009
How to Handle Google Maps Mixups / October 2009
Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released / October 2009
Introducing: CoMMingle Social Media Marketing Agency for Hospitality / September 2009

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