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News for the Hospitality Executive


GBCblue Significantly Enhances ORION/GORION Functionality by
Integrating with SynergyMMS®

Coveted web/mobile guest-ordering solution now capable of capturing and sharing
guest service-request information with a hotel's maintenance management system for streamlined operations,
enhanced service and improved guest satisfaction

Vancouver, Wash. (Oct. 27, 2010) – With its ORION Web and GORION Mobile transaction-based guest-ordering solutions growing in great demand, GBCblue announces a strategic integration partnership designed to streamline operational efficiencies, improve employee accountability and enhance the quality of service delivered to the guest, thereby improving hotels' guest-satisfaction scores.

"We are pleased to announce that ORION and GORION now seamlessly integrates with the SynergyMMS® Maintenance Management System from System Associates Inc. (SAI)," said Joe Adkisson, GBCblue Executive Vice President. "Through this partnership GBCblue is delivering even more value to its customers by enabling them to leverage relationships with existing software suppliers in order to deliver long-term value to guests and a stronger return on investment for owners and brands.”

"Communications is always the key to a successful relationship," he said. "By opening the channels of communication between our two companies, we are enhancing the service-delivery process on the back end while dramatically advancing the guest experience on the front end. As demand continues for web and mobile guest-service applications, GBCblue will continue to develop integration partnerships that further strengthen our strategy and reinforce our values and services as a total technology solution provider for hotels and resorts around the globe.”

GBCblue's ORION is a transaction-based system that allows guests using their own personal devices to interact with an unlimited suite of hotel products and services. Through ORION, hotels easily create their own customized Web-based property portals. These portals allow guests to directly interact with property services, such as ordering room service, amenities or other property services right from their laptops, PCs in the hotel's business center, or the guests own smartphone.

GBCblue’s GORION mobile ordering assistant is an iPad/iPhone/iPod Touch application that puts the power of the ORION portal directly in the hands of guests. GBCblue offers hoteliers a 100% Schedule D PCI compliant experience to ensure guest safety and enhanced reliability.

With direct integration to the SynergyMMS, hotels can automate and streamline guest services by providing guests with a front-end UI, thereby increasing staff productivity while providing guests with the highest level of service.

Synergies Abound
System Associates Inc. has served the hospitality industry since 1981. SynergyMMS® is a leading Computerized Maintenance Management System designed to improve communication and workflow for the many departments involved in the maintenance process. The end result is greater accountability, efficiency and an improved guest experience. Elements of the program include: Work Requests, Preventive Maintenance, Inspections and Reports.

"The ORION/GORION/SynergyMMS®integration is an ideal way for hotels to leverage their existing investment in workflow automation software by applying an action to the existing needs of their guests," said John Clark, Director of Marketing. "SynergyMMS® allows guests to bypass the PBX and report maintenance concerns, request supplies or send a message directly to team members, such as valet, housekeeping or maintenance staff, using their personal laptops or mobile devices. By having a direct link between guests and service staffs, travelers have more control in managing their stay and improving their hotel experience. Whether they are requesting additional linens or towels, reporting in-room equipment issues, or needing luggage to be delivered or stored, the direct link between SynergyMMS® and ORION/GORION improves task workflow ensuring exceptional service delivery. In my opinion, ORION is 18 months ahead of any other app in the marketplace."

The integration partnership between GBCblue and SynergyMMS® is designed for longevity, with the customer service at the forefront, he said.
"SynergyMMS contains the word 'synergy' for a reason," Clark said. "Our software is designed to help the many departments in the hotel environment work together seamlessly. What hoteliers receive is an integrated solution that provides the tools necessary to help hotel staff work together better without increasing demands on their time. Behind the scenes intelligence allows the program to direct the flow of activity and keeps hotel staff constantly working toward the solution. When you combine the workflow intelligence of SynergyMMS® with the mobile technology prowess of ORION/GORION, it translates into cost savings and labor reduction for hotel operators and streamlined guest-service efficiencies, problem solving and service delivery for guests.
"But the ORION/GORION/SynergyMMS® integration partnership isn't about making GBCblue or System Associations look better, it's about delivering better service to our guests," he said.
GBCblue's Adkisson concurred.
"We couldn't be more pleased with the results we've achieved through this integration partnership," Adkisson said. "In today's economic climate, the hospitality landscape won't survive without strategic integration partnerships such as the ones we've announced today."
Technology companies interested in learning how to become an integration partner with GBCblue's ORION/GORION solutions are encouraged to call Joe Adkisson at (503) 416-7816 or email him at  For more information on GBCblue's guest-computing technologies and support services, visit

About GBCblue
GBCblue is a leading innovator in guest computing technology and support services and is trusted by major hotels in the U.S., Canada, Mexico, U.K. and the Caribbean. GBCblue is focused on providing the hospitality industry with the finest remotely managed, self-service, automated business centers, public computing, in-room applications and fully hosted web-based property guest portals. GBCblue supports both Microsoft and Apple operating systems.
GBCblue’s ORION system allows hotel operators to easily create their own customized web-based property portals. These portals allow your guests the ability to directly interact with property services, such as ordering room service, amenities or other property services right from their laptops or web-enabled phones. The new GORION product is an iPhone/iPod touch/iPad application that puts the power of the ORION portal directly in the palm of your guests. With direct integrations available into POS, PMS, CRM and CMMS systems, you can streamline your guest services and increase staff productivity while providing your guests with the highest level of service.
Discover what GBCblue can do for you to add incremental revenue and reduce costs at , call sales at 1-888-GBCblue or email to request a personal call back.

About Systems Associates Inc.
Since 1981, Systems Associates, Inc (SAI) has focused on delivering productivity enhancing software products that increase efficiency. SynergyMMS®, a hospitality-specific maintenance software product, enables properties to conduct operations with greater productivity and accountability while delivering a more consistent product to quests. The work flow processing engine in SynergyMMS® includes tools and interfaces that cater to the needs of today’s diverse and multilingual workforce and creates seamless and instant communication between the various departments involved in hotel operations. SynergyMMS® is capable of local, regional or enterprise deployment and can be scaled to support a property with 50 rooms or 5,000. SynergyMMS® is the brand standard choice for a number of the world’s largest and most prestigious hotel companies. For more information, visit


Barb Worcester
Joe Adkisson


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