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Winter Springs,
Fla. — October 28, 2010 — EZYield.com, the originator of automated online
distribution management
solutions for the worldwide hospitality industry, has signed a
connectivity
agreement with Passkey, the leading provider of online group
reservations
technologies. With this direct connection to Passkey, EZYield.com's
hotel
partners can adjust rates and inventory allotment to Passkey’s
customized
meetings and events websites from the same interface they use to update
more than
500 other distribution channels. With the
EZYield.com and
Passkey connectivity, hoteliers are now able to offer a wider variety
of room
upgrade and extended-stay options to all their group guests with
minimal effort
or risk, helping generate higher incremental revenue from their group
business. “The addition of Passkey to our long and growing list of connectivity partners is a major milestone for EZYield and a great enhancement for our hotel partners,” says Ed St. Onge, CEO of EZYield.com. “Passkey has revolutionized the group online booking paradigm, and this direct connection means that EZYield users can manage rates and inventory for all types of travelers—corporate, leisure and now groups—from a single website.” EZYield.com exists in the Cloud meaning that hoteliers can accurately monitor and adjust room rates and availability in near real-time from anywhere in the world for a whole host of distribution channels from most Internet-connected devices. The ability to manage multiple channels on a group or individual basis with a few clicks of the mouse adds up to substantial time savings on a daily basis, allowing time for hotel revenue managers to yield new business by signing up and maintaining rate parity across more points of distribution. Passkey's core product, GroupMAX, lets hoteliers in just minutes create customized booking websites for any event, offering meeting planners an invaluable service while also giving prospective guests a simple way to book room nights. GroupMAX includes real-time inventory tracking, with customized event dashboards viewable by both the hotel and the meeting planners. More than 700 hotels worldwide already employ GroupMAX, which is unique in the meetings industry because of its ability to deliver guest reservations to nearly every major hotel system electronically, in a non-commissionable or fee-based channel. Connectivity between the two hotel industry innovators is a natural and compelling step forward for both, says Greg Pesik, President and CEO of Passkey. "This is a first-of-its-kind integration that will enable hoteliers to not only automate rates and availability in their group channel, but to offer more upsell options to all of their group guests, resulting in greater incremental revenue and enhanced yield management," Pesik says. For more information, please contact EZYield.com sales at +1 407.629.0900, via email at [email protected] or visit www.ezyield.com. About Passkey | Passkey is the industry's leading provider of online group reservations technologies. The company's SaaS solution, GroupMAX, is used worldwide by event destinations, hotels and meeting planners to manage the group reservation process for events of every size. GroupMAX lets clients create customized booking websites for any event in minutes, allowing their attendees to book their rooms online and enjoy the convenience of multiple room and stay options. Event planners and hotels receive both online and mobile-enabled access to real-time event information. The Passkey-enabled global network includes over 85% of major U.S. Convention and Visitors Bureaus, as well as thousands of hotels, trade associations, meeting planners and meeting management companies.  About EZYield.com | Since introducing the world’s first automated channel management solution in 2002, EZYield.com has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, 3,500 hotels in 92 countries utilize EZYield.com’s award-winning, advanced channel management software to streamline the distribution of rates and inventory to 500 forward distribution channels in multiple languages and 168 currencies. EZYield.com's web-based platform and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 4 to 4,000 rooms. EZYield.com maintains regional offices in Asia Pacific, Europe, Middle East and the America's, in order to provide continuous live support to their clients around the world. For more information, please visit www.ezyield.com. Editor’s Note: Electronic images are available by contacting Adam Kirby at Plan A Public Relations & Marketing, Inc. Phone: 708.386.1901 or e-mail: [email protected]. |