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News for the Hospitality Executive


Aptech Celebrates 40 Years of Leadership with Addition of Text Analytics
to Capture Customer Sentiment Information – Releases Highlight Video


Aptech Focuses on Relationships, Technology Innovation;
Creates Solutions when Clients Need Them


Pittsburgh, PA – October 6, 2010 –   Aptech Computer Systems, Inc., the leading provider of hospitality software for business intelligence and enterprise financial accounting, today announced it is celebrating 40 years of technology innovation with the delivery of a text analysis module that adds quantifiable guest sentiment data to its Execuvue® Business Intelligence System (BI).  Aptech also launched a new video with highlights from its two generations of service to hotel operators.
 
"Our years of hospitality experience give us an unparalleled depth of understanding of the hotel industry that positions us to identify future trends that can benefit our customers," said Aptech Vice President Cam Troutman.
 
Data visualization = Executive dashboard
“There is a continuing need for operators to see all of their important data in a single location.  Aptech provides this now with our Execuvue dashboards,” Troutman said.  "That essential data must encompass the operator’s company, its competitors, and its customers."
 
For example, Execuvue can integrate:
  • My Company:  Internal performance metrics – Occupancy, ADR, RevPAR, GOP, etc. with comparisons to plan and prior year.
  • My Competition:  External competitor metrics – STR comp. sets, indexes, etc.
  • My Customers:  Customer data from a mix of guest satisfaction scores pulled from online surveys, comment cards, and written guest reviews mined and quantified using text analytics from travel and social media hotel rating sites.


Anniversary Video

In Aptech’s 40th anniversary video, Larry Collier, regional director of operations for HI Development Corp., praised Aptech's innovation and products:  "Being able to produce financial information at literally the click of a button ─ to be able to see where I'm at in terms of the financial performance of my hotel, where I need to be, and where I'm coming from ─ is invaluable in making decisions in today's economy."
 
Troutman noted that Aptech's video is as much a testament to its customers as it is a reflection on the company itself.  "This video illustrates a lifetime in the hospitality industry," he said.  "I hope our clients and customers enjoy watching it as much as we enjoyed making it and being a part of this exciting industry."

Aptech Computer Systems
Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people.  Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products:  Profitvue®, Execuvue®, and Webvue®.  More than 2,500 properties ─ including very large chains, multiple-property management companies, and single-site hotels ─ utilize Aptech solutions to understand their financial and operational data.  Execuvue and Profitvue are registered trademarks of Aptech Computer Systems, Inc.  All other trademarks are owned by their respective holders.


 
Contact:

Aptech Computer Systems

Cam Troutman, Vice President
135 Delta Drive
Pittsburgh, PA 15238
Phone: 800-245-0720 or (412) 963-7440
Email:  [email protected]
http://www.aptech-inc.com
 

 Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Twitter:  @Juliesquires
Phone: (404) 256-5512
Email:  Julie(at)softscribeinc.com
http://www.Softscribeinc.com

 


 
Also See: Aptech Selects Clarabridge to Add Guest Sentiment and Text Analytics to Execuvue® for Property Performance Measurement; Execuvue Business Intelligence Correlates Guest Sentiment Data with Property Performance for Global View of Hotel Operations / September 2010

Aptech’s Profitvue Back Office Accounting Selected by Four Hotel Companies; Profitvue Picked for Its Comprehensive Hotel Accounting Functionality, Professional Support and Training / July 2010

Hershey Entertainment & Resorts Puts Data Gathering and Consolidation Online for 200+ Profit Centers; Hospitality Leader Tracks the “Real Numbers” Daily With BI System for Solid Management Decisions / June 2010

Aptech Celebrates 40th Anniversary – Propelling Hospitality from Mainframes to Cloud Computing; “We Have Your Back and Do What It Takes to Make You Successful:” Jay Troutman, president of Aptech Computer Systems / June 2010

Aptech Launches EV Lite, a New Cost Effective, Web-Based Operational Reporting Solution for Multi-Property Operators; EV Lite Automates Data Gathering, Delivers Performance Reporting, Identifies Exceptions to Increase Profitability / May 2010

Aptech Releases Comprehensive Accounting Enhancements in New Profitvue Version; User-Driven Upgrades Strengthen Hospitality Industry’s Leading Enterprise Accounting System / May 2010

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Hotel Operators Tap New Profitability Strategies that Work in the Current Economy; Companies Save Money, Improve Performance with Reduced Staff; Leverage Business Intelligence and Accounting Tools / October 2009

Aptech Profitvue Back Office Selected by Three Hotel Companies; Profitvue will deliver back office accounting for operators of single and multi-property hotel groups / September 2009

Business Intelligence: Essential for Today's Hospitality Environment; Top companies rely on BI systems to spot unnecessary costs, solve problems quickly / June 2009

Aptech Computer Systems Launches Enhanced Innvue for Data Consolidation across Diverse Multi-Property Systems, Next-generation solution provides centralized web-based data capture, eliminates manual spreadsheet processes / June 2009

Cam Troutman Named Vice President and Officer of Aptech Computer Systems; Extends to the next generation Aptech's commitment to service and long-term partnership with hospitality industry clients / June 2009

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Hermani LLC Implements Aptech's Profitvue Back Office Accounting System for Multiple Properties; Effortless installation, ease of use enables more efficient accounting processes / April 2009

How Good Are You at Managing Profitability? In 2009, Operators Look to Flow-Through Reporting for Profitability Analysis; Aptech spotlights key measurement tool to build stronger managers, benefit owners and investors / March 2009

Benchmark Hospitality Selects Aptech's Execuvue Business Intelligence; Benchmark taps Execuvue to centralize data gathering, analysis for 30 independent hotels for greater operating efficiency and increased ownership profitability / January 2009

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Noble Investment Group Uses Same-Day Business Intelligence to Verify Management Strategies, Convert Data into Profitable Decisions / June 2008

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Aptech Installs Profitvue Enterprise Back Office at Heritage Hotels and Resorts and IHP Hospitality Group; Profitvue consolidates multi-property reporting and standardizes financials on centralized ASP platform for both operators / March 2008

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Coral Hospitality Selects Profitvue® from Aptech to Standardize Financial Reporting Across Portfolio; Ability to support extensive chart of accounts supports company's unique growth requirements/ January 2008

Konover Leverages Financial Automation to Add 15 Properties in 12 Months; Company expands portfolio by 15 properties without amassing excessive personnel costs / January 2008

Noble Investment Group Implements Aptech's Targetvue Budgeting and Forecasting System, Execuvue Business Intelligence; Noble automates business analysis, budget planning to support growth of rapidly expanding portfolio / December 2007

Oliver Companies Credits Rapid Growth to Well-Trained Employees, Effective Performance Management Tools; Owner operator with short hospitality history develops, acquires seven hotels in three years / October 2007

Strand Development Nearly Doubles Portfolio - Automates Ownership Services with Tech Partner; Strand adds 12 properties, but only one additional accounting staffer / October 2007

Business Intelligence: How Dashboards Drive Profitability; Is your business running hot or cold? Check the dashboard / June 2007

Aptech Computer Systems Launches Innvue; Increases Multi-Property Data Gathering Capabilities; Innvue provides web-based data capture, eliminates manual spreadsheets / June 2007

Multi-Flag Operator Leverages Shared Intelligence for Centralized Financial Reporting, ROI for Owners Boykin Management Company uses enterprise-wide Web platform to fine-tune property performance for ownership success / June 2007

Multi-Flag Operators Support Growth with Centralized Systems, Partner with Tech Provider; PCH Hotels & Resorts and Charter One Hotels & Resorts maintain steady growth with scalable corporate systems / May 2007

Aptech's ASP-Based Accounting Software in High Demand by Chains, Properties; Saves properties money, eliminates system responsibility / March 2007

Extended Stay Hotels Installs Aptech's Execuvue Business Intelligence for 681 Properties; Aptech BI system helps lower operating costs, boosts value / Februrary 2007

Sage Hospitality Resources Satisfies Owners, Associates and Guests for Portfolio Growth; 48-Property Sage Combines Financial Metrics with Guest Information for Real-Time Budgets, Forecasting to Boost Property Performance / January 2007

Aptech Blasts Past 2,500-Property Milestone; Hospitality business intelligence becomes a mainstream “must-have” business solution / January 2007

Konover Hotel Corporation, Boykin Management Select Aptech Financial Systems; Konover's 20 properties and 10 Boykin hotels to standardize on Aptech financial platform / November 2006

Merritt Hospitality Installs Aptech's Market-Leading Business Intelligence Solutions; Merritt uses BI solutions to gather, analyze daily data from 31 properties; eyes growth and $500 million in acquisitions annually / August 2006

Aptech’s Data Manager Automates Multi-Property Information Gathering; Replaces Manual Spreadsheets, Centralizes Financial Data for Faster Decisions / June 2006

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Benchmark Selects Aptech’s Customized Software Solutions for 33 Properties / March 2006

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Former Wyndham-Controlled Hotels Install Profitvue? Back Office to Improve Accounting / January 2006

Sentry Hospitality Installs Aptech ASP Centralized Accounting / October 2005

36-Property Hersha Hospitality Trust Selects Market Leader Aptech / June 2005

Aptech Announces Targetvue; Automates Enterprise Planning and Budgeting; Targetvue is Newest Application for Driving Growth Goals, Profitability for Owners and Operators / June 2005

Ashford Hospitality Trust Selects Aptech for 54-Property REIT / June 2005

Winner’s Circle: Interstate Hotels & Resorts Teams with Trusted Suppliers to Deliver Security, Profitability to Owners / December 2004

ARAMARK Harrison Lodging Grows Conference Center Niche Through Marketing, Services and Strong Financial Reporting / October 2004

Midscale Operators Navigate with Centralized Business Intelligence, Enterprise Accounting; Use 2/3 Less Accounting Staff / June 2004

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Dolce International Clicks Through Smith Travel Data To Chart Growth Plans, Increases Market Share 4 Percentage Points / June 2003

The Melrose Hotel Company Installs Business Intelligence Software to Stay Above RevPAR Curve / May 2003

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Minnesota Hotel Operator Builds Success With Locations Near Chain Restaurants, Web-Based Centralized Accounting / Feb 2003

Business Intelligence Software Identifies, Controls Costs; Focuses on Improving Profitability for Hoteliers in 2003 and 2004 / Dec 2002

Mid-Sized Management Firm Bursts into Creative Boutique Market with Added Services, Web-Based Centralized Accounting / Sept 2002

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Hotel Undergraduates Shift With the Industry Towards Business Intelligence / March 2002

Interstate Hotels Partners with Aptech to Install ASP Model; ASP Back Office Provides Value to Hotel Owners With Ability to Reduce Capital Outlay, Eliminate Maintenance Costs, Bring Faster Processing Speeds / June 2001 

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