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News for the Hospitality Executive

Multi-Brand Midas Hospitality Implements Centralized, Web-based
Sales System to Increase Revenue, Efficiency

Midas Hospitality selects hotel SalesPro for its growing portfolio

November 10, 2010 – When Kurt Furlong, SVP Sales & Marketing, took over sales responsibility at Midas Hospitality, a multi-property company that operates IHG, Marriott, Starwood, Wyndham, Hilton and Best Western flags, one of his first priorities was to find a sales system to centralize the company’s sales operation.  He wanted to increase revenue and his sales team’s efficiency with the latest automated sales technology.  Furlong travels between properties so he wanted a web-based solution that would enable him to oversee sales activity for all nine of Midas’ properties regardless of his location.
Furlong selected hotel SalesPro from hotel SystemsPro, a leading provider of ASP enterprise solutions for hotel companies. “I have used the other major sales and catering software systems, but found that hotel SalesPro does a better job of managing day-to-day hotel sales processes and is easier to use in a multi-property company like ours,” said Kurt Furlong, Senior Vice president of Sales and Marketing for Midas Hospitality.
Real-time information for nine properties at one URL simplifies management
Furlong uses hotel SalesPro to manage his entire team’s sales activities, coordinate group room bookings, and monitor business in all Midas’ properties.  He also tracks sales-call and follow-up activity, account traces, contracts, and frequently pulls reports that show his team’s activity to ensure everyone is on pace to meet their goals. “My team can quickly download bid and proposal details and efficiently merge them into Midas’ own contracts, all within the system.  This saves valuable time and helps close deals faster,” Furlong said.
“From the Midas enterprise perspective, I like hotel SalesPro’s web-based platform because I can access information on my hotels wherever I am,” said Furlong “The system saves me time because I only need one password to log on to all my hotels at once.  I do not have to sign-in for each property database.”  The enterprise roll-up reports hotel SalesPro provides are especially valuable for managing multiple hotels.
hotel SalesPro helps DOS focus on selling, not typing
Stacie Christel, Director of Sales at the Midas Hotels’ Aloft Green Bay, Wisconsin property, said, “I cannot imagine doing my job without hotel SalesPro.  I merge all my contracts and proposals directly from the hotel sales software to our own formats which cuts down on the time I spend on administration so I can focus on selling.  The system manages all my sales activities.”
hotel SalesPro produces more than 150 reports that provide comprehensive information to manage all areas of Midas’ business.  “The standard reports are excellent,” said Furlong. “But, if I need to see our information in a different format, I can propose my ideas to the company and they evaluate my suggestions and add the functionality if other users might benefit from it,” Furlong said “The reports can also be exported in PDF or Excel”. 
Midas currently has hotel SalesPro implemented at four properties and expects to roll it out to all nine in 2011.  “The hotel SalesPro solution has proven to be an excellent sales tool, not only because of its capabilities, but from a training perspective.  My team is busy selling and because hotel SystemsPro provides a variety of online training tools, our sales people have the flexibility to take pre-recorded training whenever they choose, or to join a live webinar which allows plenty of interaction. The training is broken down into short sessions about a specific topic.  hotel SalesPro’s support is very professional and they are domestic so we get fast resolutions,” said Furlong. “Based on our success with hotel SalesPro we are currently beta testing the hotel ServicePro guest service and online maintenance optimization system from hotel SystemsPro.  Midas is also evaluating the company’s hotel WebSpace solution that increases business by associating hotels with regional events in their local market.”  

About Midas Hotels
Midas Hospitality. LLC is an owner, operator, and developer of hotels with a growing portfolio, consisting of 11 hotels, in 6 states serving 6 different global brands. Midas Hospitality provides industry-leading hotel management services as well as superior financial management and reporting for its clients.  Midas is a leader in technology and its executives are recognized as innovators in the hotel industry.

About hotel SystemsPro
hotel SystemsProFounded in 1996, hotel SystemsPro is a technology company operated by hospitality professionals who provide high performance, ASP-based enterprise and property solutions that enable hotel companies to grow market share through better management of assets, increased sales, reduced operating expenses, and a higher quality guest experience. hotel SystemsPro partners with clients to provide solutions that scale across a broad range of properties in North America and around the world. Whatever the size of the property operator or its challenges, hotel SystemsPro solutions do the heavy lifting for operators to streamline operations and boost staff productivity and profitability. Our solutions include hotel SalesPro, hotel CateringPro, hotel ServicePro and hotel WebSpace. For more information, visit

hotel SalesPro is a multi-property ASP sales and catering system with scalable functionality that increases sales efficiency for hotel chains and independent properties.  hotel ServicePro is an economical hotel maintenance solution that preserves property asset value and improves guest service by automating the communication, scheduling, tracking and reporting of tasks surrounding best practices, guest requests, safety requirements and preventive and equipment management. hotel WebSpace, is an effective new online marketing solution that drives market share for hotel companies.


hotel SystemsPro
Kathy Bannasch, CHA
Vice President of Sales, Marketing and Corporate Training
280 Interstate North Circle, Suite 600
Atlanta, GA 30339
Phone: (770) 303-9911 or Toll free: (877) 263-3645
Email: kathy.bannasch(at)   
Midas Hospitality
David Robert
11701 Borman Dr., Suite 295
St. Louis, MO 63146
Phone: (314) 692-0100
Email: drobert(at)
Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Twitter:  @Juliesquires
Phone: (404) 256-5512
Email:  Julie(at)


Also See: Hersha Hospitality Management Connects 71 Hotels with Centralized Sales System for Cross Selling, Increased Productivity, and Larger Accounts; hotel SalesPro Enables Hersha to Leverage Selling Power of 71 Hotels to Increase Revenue / October 2010

Study Finds Guest Satisfaction Levels Higher when Problems are Prevented; Centralized Web Application Streamlines Preventative Maintenance, Brand Standard Tracking; hotel ServicePro Helps to Increase Guest Satisfaction Scores Dramatically at Commonwealth Hotels with Hilton, Marriott, Hyatt, IHG, Starwood, and Choice Flags / October 2010

Online Marketing Tool Drives Room Sales for Chain Hotels and Independents; Operators Increase Bookings and Revenues with hotel WebSpace / August 2010

hotel SystemsPro Takes Social Media Leadership Position at Southern Lodging Summit; hotel SystemsPro Senior Director of eMarketing and eSales to Provide Social Media Guidance to Operators During eCommerce Panel / August 2010

hotel SystemsPro Partners with Four Winds Interactive to Enable Hotel Sales Offices to Instantly Update Group Information and Promotions; hotel SystemsPro digital signage interface delivers seamless updates of on-property marketing messaging for increased efficiency / June 2010

hotel SystemsPro Showcases Mobile Technology at HITEC – Announces iPad-Enabled hotel ServicePro and hotel SalesPro Solutions; hotel SystemsPro Launches Easy-to-Use Mobile, Browser-Ready Solutions that Increase Revenue, Improve Operating Efficiency / June 2010

Choice Honors Cambria Suites in Ohio with Hotel of the Year Award; GM Credits Committed Staff Supported by Valuable Technology Tools for Delivering Top-Ranked Customer Service / June 2010

hotel SystemsPro SalesPro Solution Helps Buffalo Lodging Increase Sales and Profitability; Even Non-Tech Savvy Salespeople Sell Better with Mobile Handheld Solution / April 2010

B. F. Saul Company Hotel Division Drives Increases Guest Satisfaction with hotel ServicePro Solution; Maintenance and Guest Service System Automatically Translates Messages into Spanish and Other Languages for Quick, Accurate Response that Boost Service Levels / April 2010

B. F. Saul Company Hotel Division Readies for Q3 Upturn; Eyes Higher Service Levels and Guest Service Scores for 18 Hotels / April 2010

B.F. Saul Company Hotel Division Partners with hotel SystemsPro to Improve Guest Service, Asset Quality; Senior Vice President Mark Carrier Supports Tech Innovations to Optimize Operating Efficiency / April 2010

hotel SystemsPro Announces New Senior Director of eSales & eMarketing to Direct New Initiatives; Industry Veteran Will Help Customers Optimize Their Use of Web-based Solutions to Increase Profitability / December 2009

hotel SystemsPro Taps Industry Experts to Sharpen Customers’ Competitive Advantage; New team members help clients maximize effective enterprise solutions / December 2009

Hampton Inn Increases Profitability with Focus on Higher Revenue Transient Guests; ‘Sales Team of One’ Counts on Solution to Build Relationships, Transient Business / November 2009

Denver Hampton Inn & Suites Boosts Customer Service Scores / November 2009

hotel ServicePro Simplifies New-Build Opening Process at Hilton Garden Inn and Homewood Suites in Lake Buena Vista/Orlando; hotel ServicePro Web-based maintenance tracking, asset management solution saves hundreds of hours in new-build hotel checklist approval completion / November 2009

hotel SystemsPro Announces New Vice President to Champion Company Growth; Industry veteran Kathy Bannasch named vice president sales and marketing / September 2009

hotel SystemsPro Announces Account Saturation Tool to Increase Revenue and Focus Sales Activity on Top Accounts; hotel SalesPro s New Web-Based Sales Tool Automates the 80/20 Rule for Streamlined Account Qualification and Management / July 2009

hotelSystemsPro Announces hotelWebSpace to Drive Traffic to Websites Via Internet Prospecting; hotelSalesPro Sales System Goes Wireless – Easy Access from Popular Mobile Devices/ June 2009

Choice Hotels Selects hotelSystemsPro as Qualified Vendor; hotelSalesPro sales and catering, and hotelServicePro property maintenance and guest service, implemented by Cambria Suites properties / June 2009

Expansion in 2009: Hotel Equities' Strategy for 100% Growth by 2010; Web-based System Unifies Sales Management for Properties and Flags / May 2009

Lodgian Increases Deal Closing Effectiveness with Multi-Property Sales System; Web-Based Sales & Catering Software Automates 39 Properties / April 2009

hotelSystemsPro Implements Sales & Catering and Asset Management Systems at 122 Properties to Date in 2009 / March 2009

hotelSystemsPro Implements Sales & Catering and Asset Management Systems at 122 Properties To Date in 2009; Operators select hotelSystemsPro for revenue generating productivity tools / March 2009

Aimbridge Hospitality Focuses on Sales Performance Metrics for Success; 50-property hotel company uses 80/20 rule to target sales teams on top accounts / February 2009

hotelSystemsPro Expands into Larger Offices to Accommodate Continued Growth; Industry Leader Gains 250+ New Customers in Q4 ‘08, Doubles Office Space / January 2009

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