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News for the Hospitality Executive

Softscribe Inc. Signs d2o, Award Winning Innovator of
Integrated Software Solutions for Hospitality

Public Relations and Hospitality Marketing Firm Increases 2010 Sales 40% Year-to-Date,
Teams with Leading Tech Companies to Add Industry Value

ATLANTA, November 9, 2010 – Softscribe Inc. today announced that d2o, “deadline 2 online,” retained its services to introduce the award-winning 10-year-old company into the U.S. market.  Softscribe is showcasing d2o‘s integrated Performance Management Intelligence (PMI) software suite with strategic public relations and hospitality marketing that builds brand visibility and drives sales.   
PMI helps hotel department heads ‘think like a CFO’ and control expenses proactively daily.  This is done with a simple graphic dashboard approach for quick insights into combine occupancy and revenue forecasting, labor productivity management, and food costing stats all in one package. Click here to view a 10-minute demo. 

Tech leader d2o improves profitability, productivity for hotel operators.
“We saw the time was right to offer our profitability-enhancing solutions to U.S. operators,” said Young N. Nguyen, founder and CEO of d2o.  “We chose Softscribe because of their in-depth industry knowledge and strong endorsements.”  An entrepreneurial legend in his native country of Norway, Nguyen is known for solving complex problems with simplicity.  He explains that “d2o eliminates the stress of daily, weekly, monthly reporting deadlines via a real time, graphic view of how each hotel department head is performing against plan and forecast.”

Michael B. Squires, president, Softscribe Inc.

“There is a reason d2o has won numerous Deloitte, HSMAI, Dun & Bradstreet and other international business awards for dramatic growth,” said Michael Squires, president of Softscribe Inc. “It is the only system we have seen that integrates the three essential management disciplines hotel operators need, all in one place:  occupancy and revenue forecasting, labor productivity, and food costing by day. This is a totally new innovation for our industry.” 
About d2o
d2o – “deadline 2 online” - is a hospitality industry innovator in integrated software solutions. Its Performance Management Intelligence (PMI) suite enables hotel and resort department heads to “think like a CFO” and intelligently manage their daily costs in, on average, 5 minutes a day. PMI eliminates the stress of daily, weekly, and monthly reporting deadlines by improving delivery of performance information. PMI Revenue and Productivity and PMI Planning enhance and integrate currently installed standalone solutions. PMI combines data on labor and food cost productivity, rolling daily revenue forecasting, and budget planning into a single system. PMI Planning also distills the normal 3-to-6 month budget planning process into just several hours at month’s end.  Please view a demo here.
Founded in 2000 and based in Norway with offices in Atlanta, d2o has won numerous international business awards for dramatic growth. Awards include the Deloitte Norway Technology Fast50 every year since 2007 and Deloitte EMEA Technology Fast500; the Gazelle Company award for fast growing, profitable Norwegian companies every year since 2006; the highest financial reliability rating of AAA from Dun & Bradstreet every year since 2005; and HSMAI Award for Service Company of the Year 2009. Clients include Hyatt, Benchmark Hospitality, Radisson, Best Western, Choice Hotels, Golden Tulip, Prince Resorts Hawaii, Rica Hotels and WORLDHOTELS.  For more information on d2o, please visit or contact Scott Bunce, managing director North America, at 970.389.4187. To view a 10-minute video on the PMI integrated software solution, please click here

SoftscribeAbout Softscribe® Inc.
Softscribe Inc. helps technology companies targeting the green tourism + hospitality, government and related markets to drive sales.  We leverage over 11 years of proven experience, domain expertise and fresh, client-tailored digital marketing and public relations programs that apply SEO and social media to achieve our clients’ business goals. We do this with an emphasis on relationships and our customized blend of digital marketing programs. We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Cendyn, d2o, Flyte Systems, KABA, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International and many other leading technology and service companies.  We would love to help you, too. For more information please visit

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
Email: Julie(at)
Phone: (404)256-5512



Also see: Softscribe Inc. Signs KABA Lodging, a Division of KABA; KABA Lodging, world class supplier of Saflok and ILCO electronic locks, delivers technology innovation to the hospitality industry / November 2010

What Hoteliers Need to Know Now About PCI Compliance; Softscribe President Michael Squires Details Action Items on Company’s New Blog / March 2010

Softscribe Inc. Signs Cendyn; Digital PR Firm Increases 2009 Sales 26% Year-to-Date, Rides Wider Boom in PR and Social Media / January 2010

How to Leverage Social Media to Add Value to Your Hotel Business; Softscribe Inc. CEO tracks with expert Chris Brogan: video gives hoteliers a social media power snack / December 2009

How to Get More Sales from Your Public Relations and Marketing Dollars / Julie Keyser-Squires / November 2009

Softscribe Inc. Signs Ilan Lael Foundation; James Hubbell and family pioneer “beauty as a door to change,” green construction through straw bale techniques / September 2009

Softscribe Inc.'s Operations Director Debbie Reale Earns Advanced SEO Certification; 'Search is the new homepage;' Softscribe's Reale optimizes clients' online presence for more business leads / August 2009

Softscribe Inc.’s First Users Group Reveals Keen Tech Vendor Appetite for Social Media; Meetup of 30 people during HITEC represented 100% client attendance / July 2009

Franchisors, Owners, Operators: Questions You Always Wanted to Ask About Social Media / Julie Keyser-Squires, APR / June 2009

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