Hotel Online
News for the Hospitality Executive


FORECAST: Cloudy in New York City, as Libra OnDemand Showcases
Award-Winning SaaS CRM Solution at IH/M&RS

Industry-leading CRM provider to demonstrate how their cloud-based suite of
applications saves time and money for hotel clients around the globe

Visit Booth #2670 at IH/M&RS 2010, November 14-16

Celebration, Fla. – November 2, 2010Libra OnDemand, the first on-demand CRM solution built specifically for the worldwide hospitality industry on the platform, today announced that they will demo their comprehensive suite of CRM tools at the International Hotel/Motel & Restaurant Show (IH/M&RS), to be held November 14-16 at New York City's Jacob K. Javits Convention Center. Libra OnDemand representatives, including Gregg Hopkins, CEO will be on hand to conduct live demonstrations of the award-winning, web-based hotel CRM solution at the Technology Innovation Center (Booth # 2670) sponsored by Hospitality Upgrade Magazine. This year marks Libra OnDemand’s first time exhibiting at IH/M&RS, which is one of the hospitality industry’s premier North American tradeshows. Over 30,000 hospitality professionals from around the world are expected to attend.

Since launching nearly 2 years ago, Libra OnDemand has grown rapidly, as hotels worldwide have discovered the many time- and cost-saving benefits of operating in the cloud. To date, over 150 properties (50,000+ rooms) in 15 countries have implemented Libra OnDemand to more effectively manage their guest services, email marketing, and customer communications programs.

“As more and more hotels are adopting the flexibility and affordability of web-based software operations, we have continued to leverage the power tools that the cloud provides,” said Gregg Hopkins, CEO of Libra OnDemand. “Our latest innovation is a social collaboration application direct from, called ‘Chatter.’ This application has been aptly nicknamed by some users as ‘Facebook for the Enterprise’ and offers a multitude of useful communication tools, such as user profiles, status notifications, commenting capabilities and groups.”

Since Libra OnDemand is embedded on the platform, every type of record within the Libra OnDemand system is now Chatter-enabled, meaning that hotel management and sales staff can easily follow relevant people, documents and applications, with the option of receiving updates whenever edits are made or statuses are changed.

In addition, the Libra OnDemand solution includes individual modules, which can be utilized separately or as a complete web-based solution. These include:
  • Customer Relationship Management: Account and contact data is collected and synchronized, providing a complete 360° view of each customer.
  • Loyalty Management: Frequent customers are recognized with service requests and/or customized rewards programs that are flexibly configured.
  • Group Sales & Event Management: The entire process is managed from the initial customer inquiry and ordering service items to printing out banquet event orders and departmental function sheets.
  • Analytics: Guest and company data is centralized, providing limitless graphics and reports.
  • Email Marketing: Communications, surveys and campaigns are easily automated, with the ability to create dynamic lists and segment databases by multiple criteria.
  • Customer Portal: Utilizing's Sites and Customer Portal technologies, in-house and frequent customers are given self-service options through customized, online consumer-facing websites.
To schedule an appointment for a product demo or for additional information, please visit the Technology Innovation Center (Booth # 2670) at IH/M&RS, contact Gregg Hopkins at or visit

About Libra OnDemand
Libra OnDemand leverages the power of the world’s most popular on demand platform ( to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Group Sales & Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal.  Libra OnDemand is a Software-as-a-Service (SaaS) application that is designed to drive sales and increase revenues for the world’s premier hotel organizations.  Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.  For more information about Libra OnDemand, contact info@libraondemand.comor visit the website
Editor’s Note: Electronic images are available by contacting Andrea Roland at Plan A PR & Marketing, Inc.
Phone: 407-905-0608 or email:


Gregg Hopkins, CEO
Libra OnDemand
Tel: +1.407.412.9296 

Andrea Roland, President
Plan A Public Relations & Marketing Inc.
Tel: +1.407.905.0608

Also See: Social Networking Tool Makes Collaboration Easy For Libra OnDemand Users;’s Chatter, embedded in Libra OnDemand, boosts CRM efficiency and improves internal communication / October 2010

Libra OnDemand Powers Loyalty Website for Premier Hotels; Leading SaaS CRM solution provides tools to enhance guest relationships / September 2010

Libra OnDemand Announces Two Key Appointments; Leading hospitality CRM company continues growth with addition of Customer Success Manager, Account Executive / August 2010

Libra OnDemand’s Cloud Platform Keeps Sales Bubbling At Miracle Springs Resort; Luxury California convention center resort credits Web-based scheduling application with saving time, closing deals. / July 2010

CRM Technology for Travel: Cloud Technology - What It Is and What It Isn't / Gregg Hopkins / July 2010

Libra OnDemand Powers Premier Hotels’ Loyalty Program Upgrade; Luxury hotel group uses Software-as-a-Service platform to build guest relationships, streamline operations. / June 2010

Libra OnDemand to Showcase Award-Winning SaaS CRM Solution at HITEC 2010; Hotel technology takes to the cloud, as industry-leading CRM provider demonstrates how their innovative suite of applications saves time and money for hotel clients around the globe. / June 2010

Libra OnDemand Launches New Corporate Web Site on Platform; New Libra OnDemand Web site leverages the power of to provide increased functionality and interactivity for hospitality clients / May 2010

Libra OnDemand Personalizes The Surrey’s Guest Data; Actionable data empowers employees at intimate property in Manhattan’s Upper East Side / May 2010

Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework; SaaS-based CRM technology solution leverages the online privacy protection and data security certification of / March 2010

Libra OnDemand Selected as Finalist in Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.