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Libra OnDemand Earns Prestigious Hospitality Operations Technology Award
From Casino Enterprise Management

Cloud-based CRM solution honored in leading gaming industry magazine’s
inaugural technology award competition

Celebration, Fla. — November 8, 2010 — Libra OnDemand, the first on-demand CRM solution built specifically for the worldwide hospitality industry on the platform, announces that its Hospitality Management System has been selected as the winner in the Internet Services category for Casino Enterprise Management magazine’s inaugural Hospitality Operations Technology (HOT) Awards.

Libra OnDemand was selected by an expert panel of judges, including Peter Arceo, principal of Strategic Gaming Advisors; Katrina Lane, senior vice president and chief technology officer of Harrah’s Entertainment; Bart A. Lewin, president and founder of Datalytica Inc.; and Claudia Winkler, president of G.H.I. Solutions Inc.
“These judges are industry experts who are quite familiar with hospitality technologies, employing them on a daily basis, so this is a very significant and important honor for our company,” says Libra OnDemand CEO Gregg Hopkins. “Hundreds of hoteliers worldwide have already experienced the value of our cost-effective, 360-degree bespoke CRM solution, and we’re thrilled that this panel of gaming executives understands the benefits to the gaming industry as well.”
Libra OnDemand is a comprehensive, hospitality specific, web-based application suite with industry-leading functionality for Customer Relationship Management, Loyalty Management, Group Sales & Event Management, Analytics, Email Marketing and a Customer Portal. Libra OnDemand is designed to drive sales, increase revenue, improve guest satisfaction, manage travel-booker relationships and provide full end-to-end operational functionality to manage both individual hotels and hotel organizations.
Libra OnDemand provides data integration between disparate legacy systems in days, allowing customers to make direct connections to all of their databases and exchange data across systems. Accessed through any web browser, the solution requires no upfront capital investment, has no hidden technology costs and charges no fees for ongoing support.
Libra OnDemand and the rest of the winning products will be featured in the December issue of Casino Enterprise Management and online at
Libra OnDemand will be at the following upcoming industry events:
  • CFHLA’s 2010 Hospitality Expo and Tradeshow, November 12 in Orlando, FL
  • International Hotel/Motel & Restaurant Show, November 14 to 16 in New York, NY
  • Global Gaming Expo (G2E), November 16 to 18 in Las Vegas, NV
Libra OnDemand representatives, including CEO Gregg Hopkins, will be on hand for one-on-one meetings and to conduct live demonstrations of the award-winning, web-based hotel CRM solution. To schedule an appointment at any of these events or for more information, please contact Gregg Hopkins at or visit

About Libra OnDemand
Libra OnDemand leverages the power of the world’s most popular on-demand platform ( to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Group Sales & Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal. Libra OnDemand is a web-based application that is designed to drive sales and increase revenues for the world’s premier hotel organizations. Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.  For more information about Libra OnDemand, contact or visit the website

About Casino Enterprise Management
Casino Enterprise Management magazine delivers the most comprehensive need-to-know information in the world of casino management. All operational facets of the casino business are thoroughly covered in each issue. Readers enjoy first-hand reporting from the brightest thought leaders in the worldwide casino gaming industry. CEM puts on several prestigious awards for the gaming industry including Great Women of Gaming, Slot Floor Technology Awards, and the newly launched Hospitality Operations Technology Awards. The website,, is the gaming industry’s most complete digital doorway into the world of casino management, and includes videos, podcasts, blog entries from industry leaders, and much more. CEM also invites industry leaders to connect on its social network,
Editor’s Note: Electronic images are available by contacting Andrea Roland at Plan A PR & Marketing, Inc.
Phone: 407-905-0608 or email:


Gregg Hopkins, CEO
Libra OnDemand
Tel: +1.407.412.9296 

Andrea Roland, President
Plan A Public Relations & Marketing Inc.
Tel: +1.407.905.0608

Also See: FORECAST: Cloudy in New York City, as Libra OnDemand Showcases Award-Winning SaaS CRM Solution at IH/M&RS; Industry-leading CRM provider to demonstrate how their cloud-based suite of applications saves time and money for hotel clients around the globe / November 2010

Social Networking Tool Makes Collaboration Easy For Libra OnDemand Users;’s Chatter, embedded in Libra OnDemand, boosts CRM efficiency and improves internal communication / October 2010

Libra OnDemand Powers Loyalty Website for Premier Hotels; Leading SaaS CRM solution provides tools to enhance guest relationships / September 2010

Libra OnDemand Announces Two Key Appointments; Leading hospitality CRM company continues growth with addition of Customer Success Manager, Account Executive / August 2010

Libra OnDemand’s Cloud Platform Keeps Sales Bubbling At Miracle Springs Resort; Luxury California convention center resort credits Web-based scheduling application with saving time, closing deals. / July 2010

CRM Technology for Travel: Cloud Technology - What It Is and What It Isn't / Gregg Hopkins / July 2010

Libra OnDemand Powers Premier Hotels’ Loyalty Program Upgrade; Luxury hotel group uses Software-as-a-Service platform to build guest relationships, streamline operations. / June 2010

Libra OnDemand to Showcase Award-Winning SaaS CRM Solution at HITEC 2010; Hotel technology takes to the cloud, as industry-leading CRM provider demonstrates how their innovative suite of applications saves time and money for hotel clients around the globe. / June 2010

Libra OnDemand Launches New Corporate Web Site on Platform; New Libra OnDemand Web site leverages the power of to provide increased functionality and interactivity for hospitality clients / May 2010

Libra OnDemand Personalizes The Surrey’s Guest Data; Actionable data empowers employees at intimate property in Manhattan’s Upper East Side / May 2010

Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework; SaaS-based CRM technology solution leverages the online privacy protection and data security certification of / March 2010

Libra OnDemand Selected as Finalist in Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009

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