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J.W. Marriott, Jr. To Receive the Albert E. Koehl Lifetime Achievement Award
from HSMAI at Adrian Awards Gala to be Held January 31, 2011


McLean, Va. (November 16, 2010) – The Hospitality Sales and Marketing Association International (HSMAI) has chosen J.W. Marriott, Jr. as recipient of the Albert E. Koehl Award for lifetime achievement in hospitality advertising and marketing. He will be accepting the award at HSMAI’s annual Adrian Awards Gala on January 31, 2011, at the New York Marriott Marquis. Last year’s honoree, Sol Kerzner, founder, chairman and CEO of Kerzner International, will be on hand to present the award.

“Mr. Marriott is an innovator and represents one of the most globally recognized brands in the world,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “HSMAI is honored to be able to recognize Mr. Marriott, as Marriott epitomizes the definition of brand marketing.”  

J.W. Marriott, Jr. is chairman and chief executive officer of Marriott International, Inc., a leading lodging company with more than 3,500 lodging properties in 70 countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, The Autograph Collection, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, The Ritz-Carlton Destination Club, and Grand Residences by Marriott brands; licenses and manages whole-ownership residential brands, including The Ritz-Carlton Residences, JW Marriott Residences and Marriott Residences; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers.

Known throughout the industry for his hands-on management style, Mr. Marriott has built a highly regarded culture that recognizes the value of Marriott employees. Today, approximately 300,000 employees are serving guests in Marriott managed and franchised properties throughout the world.

The award is given to people who have made a sustained and lasting commitment to excelling in the travel and hospitality industry. HSMAI members nominate industry professionals. A selection committee, comprised of 11 former recipients of the award, reviews the nominees and their credentials before selecting winners.

The Albert E. Koehl Award was established in 1975 to recognize individuals who have made significant contributions to advertising and marketing in the hospitality industry.  Named in honor of Albert E. Koehl, a pioneer in hotel advertising, past recipients include: Sol Kerzner, Ian Schrager, Barbara Talbott, Barry S. Sternlicht, Vincent Vanderpool-Wallace, Horst H. Schulze, John J. Russell, CHME, Michael A. Leven, CHME, Richard Branson, Michael D. Eisner, Gordon “Butch” Stewart and Jonathan M. Tisch.

The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel and tourism-related marketing. In its 54th year, the competition has evolved into the world’s most renowned and prestigious advertising, public relations and digital marketing competition customized to the hospitality, travel and tourism industries. For information on the HSMAI Adrian Awards and the Gala, visit

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at Join our social networking communities on Twitter, LinkedIn and Facebook.


Tiffany Townsend Fessler
Edelman Atlanta
101 Marietta Street, Ste. 2900
Atlanta, GA 30303
o: (404) 832-6359 | c: (404) 667-0167


Also See: Sol Kerzner and Vivian Deuschl Recipients of HSMAI Lifetime Achievement Awards; Recipients to Accept Honors at HSMAI Adrian Awards Gala Feb. 1, 2010 / October 2009

Ian Schrager and Laura Davidson to Receive HSMAI Lifetime Achievement Awards / November 2007

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI to Honor Barbara M. Talbott with the Koehl Award and Yvonne Middleton with the Grice Award / October 2006

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