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Arizona Biltmore, a Waldorf Astoria Hotel, 
Names Alex Moro Director of Sales

PHOENIX, Arizona, Nov. 2, 2010 – The Arizona Biltmore has named Alex Moro, who has 18 years of hospitality sales experience including 11 years with the Biltmore, the director of sales.
In his new position, Moro is responsible for overseeing and expanding the Arizona Biltmore’s meetings and events business, as well as assisting in all areas of sales in conjunction with Director of Sales & Marketing Stephanie Hinckley.
“Alex is a manager who empowers others to succeed,” said Hinckley. “He looks to surround himself with talented and capable people, then provides the environment and motivation to help them excel.”
He joined the sales team at the Arizona Biltmore in 1999 as a national sales manager and later was promoted to associate director of sales.  Over his 11 years in sales with the Arizona Biltmore, he has played a key role in the development and implementation of strategic business plans that led to substantial revenue and profit growth. Prior to the Biltmore, he had seven years of national sales experience with Wyndham Hotels & Resorts.
Moro can be reached at (602) 954-2516 or
The Arizona Biltmore has been an Arizona landmark since opening in 1929, when it was crowned the “Jewel of the Desert.”  The legendary Grand Dame remains one of the most recognized resorts in the world for its distinctive Frank Lloyd Wright architectural style, luxurious facilities, and storied history as a playground of the rich and famous. Nestled on 39 acres at the foot of the Phoenix Mountain Preserve, the legendary resort offers: 740 guest accommodations; full-service Spa, Salon and Fitness Center; two 18-hole golf courses; six restaurants and lounges including Frank & Albert's serving Arizona comfort food; and eight swimming pools including the Paradise Pool with its 90-foot waterslide for the ultimate in poolside fun.  The Arizona Biltmore is managed by Hilton Hotels and is a member of Hilton’s exclusive Waldorf Astoria Collection®.
About Waldorf Astoria Hotels & Resorts:  WALDORF ASTORIA is Hilton Worldwide’s luxury brand of landmark hotels, with each one as singular and timeless as the brand’s namesake, The Waldorf=Astoria Hotel in New York. From classic elegance to modern grandeur, Waldorf Astoria Hotels & Resorts and Waldorf Astoria Collection hotels each represent worldly sophistication and unparalleled guest service. From sumptuous spas and culinary excellence to world-class golf, each hotel & resort offers the exquisite accommodations and signature accoutrements that define refinement and sophistication. Discover Waldorf Astoria by visiting
About Hilton Worldwide:  Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.  For 91 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value.  The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Its brands are comprised of more than 3,600 hotels and 592,000 rooms in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations.  The company also manages the world-class guest reward program Hilton HHonors®.

Marian Gerlich/Ed Placidi, P&G Communications

Becky Blaine, Public Relations & Marketing Manager
Arizona Biltmore


Also See: The Boulders Resort in Carefree, Arizona Joins the Waldorf Astoria Collection / April 2009

Blackstone Real Estate Advisors Combines 14 Wyndham Properties with Seven Other Owned Hotels to Form the LXR Luxury Resorts Brand / August 2005

Wendy Little Named Chef de Cuisine at The Boulders Resort in Carefree, Arizona; Plans Include Transforming The Boulders Into an All Organic Resort, with Large Gardens on the Grounds / April 2006


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