Social Media – Powerful Referral Tool
FREE Webinar December 16, 2010

Presented by Carol Verret and uRefer  
The viral nature of social media makes it a powerful referral tool!  Each person we ask for a referral has their own social media networks with hundreds (sometimes thousands) of Fans, Followers and Contacts  --  all of whom are your prospects.  As the contact to closing ratio from referrals is over 50%, imagine how many leads could be generated!  Carol Verret and uRefer are hosting a webinar discussing how social media can be used to both ask for referrals and as a channel for advocates to make referrals. The webinar will take place December 16 at 1pm EST/10am PST.  Click here to register.

While social media provides an opportunity to ask for single referrals from our Fan base or network, it also provides an opportunity for our customers to make referrals to hundreds of people at a time. This is a powerful way to generate multiple referrals very quickly. 

In this webinar, we will explore the functionality of social networks focusing on FaceBook, LinkedIn and Twitter to enable fast, effective ways to drive referrals exponentially!

• Finding Referral Advocates:  Fan building and network building is not a casual decision but should be strategic.     We will explore successful strategies in these areas, best practices that allow for the most productive use of social media for business, especially sales.  This focuses on the composition of the Fan Base, networks and Followers.  With this strategy in place, referral programs will reach qualified targets!

• The role of Discussion Groups and Interest Groups:   Discussion groups and interest groups are composed of like minded people that have the power to provide referrals.  If the prospect has commonality with members of the particular discussion group, a request to provide a referral to the appropriate contact can be posted on the group or sent to certain members of the group if they are in the network

• Empowering and Rewarding Contacts to Make Referrals:   Think of how much more likely it is that a contact will generate a referral if there is the potential of a reward and how you can incentivize influencers in your network to provide referrals as well as clients.  Now, imagine if you could track the value of a contact by the amount of revenue they have referred.

This webinar is an hour in duration and should be attended by sales professionals as well as anyone that manages the sales process.

This free webinar will be offered on December 16 at 1pm EST, Noon CST, 11am MST and 10 am PST.  It will be recorded so that all participants receive a recording within 24 hours following the program.  Click here to register.
 
About CVCT
Carol Verret and Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.net. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com

 
About uRefer™
Referrals are the best leads and the advocates who make those referrals are an organization’s greatest asset.  uRefer’s mission is to transform more of our client’s customers and partners into advocates, creating a powerful “commission only” sales network that consistently refers high quality leads.
 
uRefer provides clients with the technology to: Convert current contacts into advocates; Acquire referral partners including offline affiliate partners;Motivate advocates making referrals to more people, more often; empowering their advocates with tools that make referring quick and easy; manage their relationship with advocates to optimize performance.
 
For more information, please visit www.urefer.com