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The New Frontier of Mobile Marketing

December 7, 2010 – With the rapid explosion of the mobile market, mobile searches are bound to exceed desktop searches within a few years. Having both a mobile website and traditional website can truly harness the power of mobile marketing and distinguish your brand in its competitive market. The accessibility and convenience of mobile sites present a rich opportunity to instantly engage current and potential consumers to your business, while also providing additional SEO opportunities.

Mobile marketing represents the single largest marketing growth potential for hoteliers. eMax Hotel Internet Marketing recognizes that mainstream mobile marketing is the most targeted, immediate and relevant medium to inform, update and sell to customers.

Why the sudden mobile phenomenon? The mobile phone has revolutionized the way consumers engage in their daily lifestyle. Like the credit card once was, mobile phones have now become the new “don’t leave home without it” item. Remember, mobile users are just that – mobile. These customers expect a site that is simple and easy to browse within a few clicks from their phone. For optimum performance, eMax creates mobile sites that are optimized for compatibility across many mobile platforms.

Today, 5-10 percent of visitors to a hotel property's independent website are from mobile devices primarily searching for location, directions and contact information. As mobile reservations see a steady increase, eMax mobile websites link directly to the brand’s mobile reservation engines so traveling consumers can make reservations within minutes.

Benefits of optimized hotel mobile websites include:

  • Simplified version of mobile users’ most essential information
  • Clean, attractive interface
  • Direct link to brand reservations for the hotel; users see rates and availability for YOUR hotel, not every hotel within your market
  • Mobile analytics available to track mobile visitors’ usage and browsing habits
  • Automatically redirect mobile users to the mobile version of your site
  • Easy to use interface, optimized to use with a variety of input types (touch screen, cursor, number keys, etc)

eMax’s mobile website platform will set your hotel apart from the competition and generate more interest in your property. We have the experience to help you get more reservations! Learn more about eMax mobile websites:

About eMax Hotel Internet Marketing
eMax Hotel Internet Marketing is a subsidiary of Resource Technology Management, Inc and strives to increase hotel reservations across several eCommerce channels. Drawing on the expertise of hospitality industry professionals as well as Internet development and marketing veterans, eMax provides results-based Internet marketing services to its hotel partners with independent hotel websites and optimization solutions.


Terry Mueller
eMax Hotel Internet Marketing
(407) 998-8028

Also See: Update to Intercontinental Hotels Group’s New High Speed Internet Brand Standards with No Capital Expenses / September 2010

How to Prepare Your Hotel Online Marketing Budget for 2011 / September 2010

eMax Hotel Internet Marketing Unveils Innovative Mobile Hotel Website Platform / August 2010

eMax Hotel Internet Marketing Launches New Full-Featured Website to Showcase Core Products / August 2010

Maximize Room Revenue with a Free Hilton Opportunity Scorecard Review / May 2010

Campbell Lodging, Inc. Chooses eMax Hotel Internet Marketing for Guaranteed 10x ROI on Independent Websites / April 2010

Increase Hilton Scorecard Quality Score Ratings with Effective Website Marketing / February 2010

Crowne Plaza Houston Reliant Park / Medical Center Hotel Launches their Independent Website with eMax Hotel Internet Marketing / January 2010

eMax Hotel Marketing Boosts ROI for Crowne Plaza Brand / November 2009

Book More Reservations with a Powerful Brand Optimization Strategy / September 2009

Say Goodbye to Dying Media with an Effective Online Marketing Campaign / September 2009

eMax Makes Internet Marketing Affordable / September 2009

Maximize Your 2010 Marketing Budget with an Online Marketing Strategy; Your Internet Presence is Responsible for 30 to 50 Percent of your Property’s Revenue / August 2009

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