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Knowland Hires Seasoned Director for Event Booking Center (EBC)

Experienced Call Center Manager to Lead EBC in Proactive Outbound Sales for Clients

McLean, VA, 12/15/10The Knowland Group, a leading provider of business development solutions for the hospitality industry, has recently hired a new Director of Call Center Services for their Event Booking Center. Larry Sterling’s background in managing business development call centers will serve Knowland well as the EBC continues to experience high levels of client and employee growth.
Sterling comes to Knowland with more than 10 years experience as a call center and operations manager. Since 1994 he has been responsible for overseeing multiple call centers in Salisbury, Md., managing over 1,000 telephone professionals. Most recently he was Operations/Products and Account Manager for 1-800-BARNONE.
“I am very excited about the opportunity to work for such an innovative company in the global hospitality industry,” said Sterling. “My experience managing call centers that offer proactive outbound sales and marketing services will be put to great use.”
As the new head of the Event Booking Center, Sterling will oversee Knowland’s ever-growing number of hospitality telephone researchers and sales professionals. The EBC has recently moved to a 250-seat location in response to increased demand for Knowland’s business development solutions, especially the newly-launched Professional Business Development (PBD) service. Sterling’s experience managing large call centers will be invaluable as Knowland begins to fill this new space.
“As the Event Booking Center continues to expand rapidly, it’s vital to ensure we have experienced leadership in place to guide that growth,” said Knowland CEO Michael K. McKean. “Larry Sterling brings the proven management skills and call center expertise required to help lead Knowland and our clients in the right direction.”
About The Knowland Group
The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. The company, headquartered in McLean, VA, serves over 3,000 hotel clients and 25,000 users globally. Knowland was ranked as the fifth fastest growing software company (public or private) in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine. For more information, visit, call 410-860-2270, or follow us on Twitter @knowlandgroup.

Megan Tate, Communications Manager
The Knowland Group
(703) 286-0852


Also See: Knowland EBC (Event Booking Center) Expands 500% Due to Increased Demand; 30,000 SqFt Location Opened to Support Professional Business Development Services / December 2010

Creating a Culture of Success at Knowland; Knowland CEO Mike McKean Maps out how Employees “Belong, Thrive and Arrive” / November 2010

Hotels Down in the Polls on Election Night; Only 23% of hotels surveyed by Knowland have election watch parties booked on Tuesday / November 2010

Knowland Chief Learning Officer Discusses Fast HR Strategies with Center for Effective Organizations; 5th Fastest Growing Software Company in North America Presents on Challenges Developing Training for High-Growth Businesses / October 2010

Hotels Slow to Act on Mobile Apps Despite Belief in Their Future; Knowland survey finds many are unaware of hospitality apps / October 2010

Knowland Moves Reports to the Cloud; Innovative Business Development Firm Enhances Client Experience / October 2010

Knowland Provides 25,000th Customized Event Report Event Booking Center Supplies Golden Leads to Hotel Sales Teams / October 2010

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