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The Redbury @ Hollywood and Vine is Rolling Out the Red Carpet
with 'iPad' Apps and Mobile Hotel Services from

Staff at the new boutique hotel, which opened its doors Sept. 1, are greeting guests with an iPad
in hand to showcase the "My Redbury" mobile services and amenities program delivered by Runtriz;
Guests can either use their smartphone or an iPad tablet to access in-room dining,
valet & bell desk, wake-up call, housekeeping, concierge, transportation and more.

Los Angeles – Sept. 7, 2010 – When the doors to the new Redbury @ Hollywood and Vine opened on September 1, guests were awed by the hotel's boho-chic design, its welcoming public spaces, refreshing outdoor courtyard and comfortable guest library. What also caught their eye was the Apple iPad tablet computer prominently displayed in the arms of each staff member greeting guests and explaining the new "My Redbury by runtriz™" mobile amenities and services experience.
The Redbury is owned by CEO Sam Nazarian, and SBE, a Los Angeles-based company that acquires, develops and manages hotels, restaurants, nightlife, real estate and events. The SLS Hotel™ at Beverly Hills and the Four Points by Sheraton Los Angeles International Airport also are part of the SBE Hotel Collection.
"MyRedbury by runtriz™ is delivering the ultimate VIP guest experience," said Matthew Allard, runtriz founder and president. "The Redbury appeals directly to a community that is passionately connected to the arts, music, fashion and entertainment, and guests expect nothing less than a 'wow' factor when entering its doors. Situated at the iconic convergence of Hollywood and Vine, the Redbury's guest suites, amenities and services provide an engaging hospitality experience. Using a guest's own smartphone, iPod Touch or iPad, runtriz™ uploads the hotel's amenities and services -- from concierge and in-room dining to transportation requests and spa bookings -- and makes them come to life with the touch of an app.

"No matter where guests are in L.A. they can contact the hotel and request services with a touch," Allard said. "For example, a guest can be sitting down to dinner at the Katsuya sushi restaurant in Hollywood (also owned by SBE) and request a ride back to the hotel via a MyRedbury app, or they can order roomservice from Katsuya even though the restaurant isn't located within the hotel."
The Redbury features 57 guest flats, each exuding a home-like atmosphere. Each suite is comprised of 750 to 1020 square feet of livable space, and features plush pillow top mattresses, 300 thread count Italian linen and terry, oversized walk-in rain shower, European style kitchen with gas burners, luxury bathrobes, washer/dryer unit and more. Amenities include: a high-speed WiFi network, 40- to 40-inch High Definition LCD TV with DVD, vinyl collection and record player, digital TV programming with DVR and free-to-guest entertainment and an oversized kitchen work island.  An in-flat chef and in-flat yoga instructors also are available upon request. The Redbury featuers Cleo, the signature dining experience from SBE chef Daniel Elmaleh, serving lunch, dinner and late-night fare from Noon to Midnight daily.
Select suites at The Redbury will be equipped with an Apple iPad tablet computer for guests to use during their stay at no additional cost.
Rave Reviews from Redbury
"MyRedbury is helping us to streamline operations while giving us invaluable information about trends and what our guests want," said Arash Azarbarzin, President of SBE Hotel Group. "runtriz™ has helped in every step of setting up MyRedbury. Using the reporting feature built into runtriz™ allows us to be predictive and proactive with our service, offering services and amenities before the guest even requests them."
Michael Talansky, Director of Hotel Operations, also is quite pleased with the system: "The best thing about runtriz™ technology is that it is so flexible. Whenever we want to change anything, add features, or update information, runtriz™ makes it easy. Also, since everything is real time and digital, it not only helps the environment, but we significantly cut our printing costs."
runtriz™ was initially designed as a front-end guest-service tool, however users say it provides ongoing cost-saving and marketing benefits, including adding revenues from the sale of in-room items, retail outlets and hotel merchandize. Because runtriz only requires Wi-Fi and an Internet connection, there is zero hardware installation and no expensive wiring involved. The system runs reports on all touches, purchases and actions are tracked and turned into reports. runtriz™ also is able to extract valuable guest preference and trend data.
For more information on the products and services runtriz™ offers, please visit its website at

About runtriz™
runtriz™ is the premier Los Angeles-based global hospitality network specializing in mobile solutions for innovative hospitality brands.  The firm has developed cutting edge interactive applications that allow their partners to provide customers with unparalleled service. The brand’s portfolio of services, including the highly lauded Hotel Evolution application, puts consumers back at the center of the value proposition by placing retail, hospitality and residential services in the palm of their hands. For more information, visit


Matthew Allard 
Tel: (323) 230-9727

Barb Worcester 
Tel: (440) 930-5770

Also See Runtriz Releases Version 2.0 of Hotel Evolution Adding Flexibility, Scalability and Compatibility; Service runs on iPad, iPhone, iPod Touch, and desktops to provide even easier customization of administrative tasks and flexibility, multi-language support for guests / June 2010

White Lodging Revving Up Mobile Services with runtriz™  at Westin Austin at The Domain; Service runs on iPad, iPhone, iPod Touch, Blackberry, Palm Pre and more to supply travelers visiting the high-tech, high-entertainment area of Austin with fingertip access to services / June 2010

Ultra-Luxury Beachfront Resort Now Offering runtriz -Driven Guest Services; Santa Monica s famed Shutters on the Beach hotel responds to guest requests with one touch, thereby redefining the luxury experience / April 2010

The Americana at Brand and The Grove Tap runtriz™ to Give Residents, Patrons One-Touch Access to Smart Living, Shopping / March 2010

runtriz™ Delivering Mobile Guest Facing App for SLS Hotel at Beverly Hills; Branded "GoSLSHotel," the smartphone application puts all hotel services at guests fingertips; runtriz™ becomes a valuable tool for hearing impaired travelers, Green initiatives / February 2010

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