News for the Hospitality Executive
Wyndham Worldwide Lays Out Strategic Plan for its 13 Brands
Also New Logos and Taglines
LAS VEGAS (Sept. 21, 2010) – Today, at its first all-brand global conference, Wyndham Hotel Group (NYSE: WYN) announced a license agreement with Planet Hollywood International, Inc. to franchise the Planet Hollywood Hotels® brand and provide management services internationally.
The Planet Hollywood brand capitalizes on the global appeal of movies, sports, celebrity and entertainment-based themes. As part of the agreement, Planet Hollywood International, Inc. will continue to own Planet Hollywood brand trademarks and intellectual property.
This entertainment-based hotel offering will complement Wyndham Hotel Group’s portfolio by expanding its appeal to a much wider audience. For the full press release, click here.
In addition to the announcement, which brings Wyndham Hotel Group’s brand offerings to 13, the over 5,700 hotel owners, general managers and staff attending the conference learned about the Hotel Group’s strategic plan which builds upon its vision to be the world’s leading hotel company in size, customer value and performance.
Eric A. Danziger, Wyndham Hotel Group president and CEO, described newly launched initiatives including the:
Officially unveiled today were new Wyndham Worldwide logos, including a new Wyndham Hotel Group logo, designed to create a more cohesive and consistent identity across all of the company’s business units.
A new Wyndham Rewards loyalty program logo and tagline, developed to be more memorable and consumer-friendly, were also revealed. The new tagline, ‘Rewards right around the corner,’ reinforces the ease of earning rewards and the breadth of the Hotel Group’s footprint. The program’s new collateral and advertisements showcase hotel brand logos and use photography in a way that creates a distinct, sophisticated look that is easily customized for a different season, region, destination or travel occasion.
Among the other announcements made at the conference:
• The Hotel Group announced an integrated brand and marketing strategy that unites its Wyndham Hotels and Resorts® and affiliated Wingate® by Wyndham and Hawthorn Suites® by Wyndham brands and sets the stage for brand and marketing integration with the newly acquired TRYP® by Wyndham brand. The strategy allows the brands to reach a broader consumer base, more effectively target consumers in key segments and significantly extend marketing reach. View the full release here.During the conference, at the request of Wyndham Hotel Group, the Wyndham Worldwide Foundation donated $100,000 to the Starlight Children’s Foundation, Wyndham Hotel Group’s Signature Charity. The funds will be used to support the foundation’s mission of providing entertainment, education and family activities to help seriously ill children and their families cope with the pain, fear and isolation of prolonged illness.
Wyndham Hotel Group, part of the Wyndham Worldwide family of companies, is the world’s largest hotel company with nearly 7,200 hotels and approximately 607,000 rooms under the 13 hotel brands: Wyndham Hotels and Resorts, Planet Hollywood Hotels, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham, Baymont Inn & Suites®, Microtel Inns & Suites, Hawthorn Suites by Wyndham, TRYP by Wyndham, Howard Johnson, Travelodge and Knights Inn®.
All hotels are independently owned and operated excluding certain Wyndham
and international Ramada hotels which are managed by our affiliate or through
a joint venture partner. Wyndham Hotel Group is based in Parsippany, N.J.
Additional information is available at www.wyndhamworldwide.com.
Christine Da Silva