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Whiteboard Labs Web Site Re-Design Of The Prestigious Lake Placid Lodge
under the category 'Travel/Tourism', has won the IMA Best in Class Award

The Best in Class award is the highest honor bestowed by the Interactive Media Awards.
It represents the very best in planning, execution and overall professionalism.

In order to win this award level, a site must successfully pass through a comprehensive
process, achieving very high marks in each judging criteria -
an achievement only a fraction of sites in the IMA competition earn each year.

Houston, Texas (September 2010) – Houston-based Whiteboard Labs, a web site design and application development firm, announced the launching of a new site for The Lake Placid Lodge

The initial site was built on a 100% Flash framework and the new site is built on Whiteboard Labs’ proprietary content management system. The CMS gives the property total control over site content as well as supporting SEO best practices.  The overall design emphasizes what makes The Lake Placid Lodge such a unique property and engages the online user to explore more of the site creating an enthusiasm and excitement prompting the user to make a conversion.  “At Whiteboard Labs we understand how to design a site that best promotes the specific features and offerings of the property,” says Angelo Directo the VP of Design for WBL.   “At the same time we have specialized technology solutions that work in tandem with the design that create a user experience that elevates the likelihood of a conversion, selling a room, signing up for the e-newsletter, buy from the online store or request more information.  There are so many different touch points that have to be taken into consideration for such a unique property as this,” he goes on to say.
Mobile is not forgotten either.  The site also has a mobile version of the site.  Specific language is written into the framework to serve up the mobile version when being called from a mobile device.  This design is specific to a mobile device to optimize the browsing experience from today’s smart phone.
“We are extremely pleased with Lake Placid Lodge’s new website,” says Adam Maisel, Senior Associate of Ramsfield Hospitality Finance, the firm asset managing the property on behalf the owner.  “Our goal was to reinvent the wheel when it comes to websites for luxury hotels by focusing on images with easy to use and quick to load photo galleries and Whiteboard Labs was able to meet all of our objectives.  In addition to substantially upgrading the online experience for our guests, the new site’s content management system gives us on-demand control of virtually every aspect of the site.  We are also excited with how well the site works on mobile devices, particularly Apple’s iPad.”
As a firm working to improve users’ experience on the web for over 15 years and with a focus in Travel and Hospitality, we are passionate about technology that enables experiences conducive to conversion. Call us your conversion technology provider!
Contact us. We want to introduce you to our suite of conversion-oriented apps and services.
About Whiteboard Labs
Whiteboard Labs is a Houston-based web and application development shop with an international office in Shanghai, China. The firm is a Conversion Technology provider with over 15 years of experience with a strong focus in travel and hospitality.  Founded in 1994, Whiteboard Labs is a recognized leader and pioneer in the development of Rich Internet Applications.  Aside from developing RIAs, Whiteboard Labs has created numerous websites and custom applications for clients around the world. Its award-winning work has been covered in many magazines, books, articles, white papers and other presentations.  Some of the company’s conversion technologies include MotionNotes, a video messaging platform; SpaLinx, a spa management and appointment booking application; and Windsurfer, a state-of-the-art central reservation system.


Whiteboard Labs
Drew Rosser
713-333-9944 ext. 105

Also See: Whiteboard Labs Releases iPad Version of The Ultimate Booking Experience (TUBE) / August 2010

Whiteboard Labs Launches Their New CRS Windsurfer and T.U.B.E The Ultimate Booking Experience / May 2010

Whiteboard Labs Jumps Into Mobile Site Development for Hotels / October 2009

Whiteboard Labs Taps TurnHere to Power MotionNotes with Video / September 2009


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