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UniFocus Study: 93 Percent of Hoteliers Optimistic for 2012


Dallas—September 8, 2010—A new study from UniFocus offers revealing insight regarding how hoteliers assess the future of the industry, what they learned from last year, and what they are doing differently in 2010.
 
A few of the other significant research findings were:
  • 29% of respondents believe the most important lesson from 2009 was to broaden their customer base.
  • 40% ranked paying more attention to guests as the #1 thing hoteliers are doing differently in 2010.
  • 60% of respondents found recognition to be most effective in motivating associates.
The purpose of the UniFocus research project was to ascertain the general attitude in the industry and to gain a better understanding of what’s working best in the present market environment. The participants in this study represented a cross-section of property-level GM’s and corporate C-level executives.
 
“One of the primary takeaways from the research results is that discounting rates never works in the long-term; a better strategy is to diversify your customer demographics and work more on creating loyal guests and meeting planners,” said Mark Heymann, UniFocus President and CEO. “It’s also more important than ever to pay more attention to your customers, instill ownership in your associates with recognition and manage your workforce more efficiently so that there is always the right staffing to optimize service.
 
“Also noteworthy in the study is that there is uniform consensus that now is the right time to reinvest and take advantage of the upswing in the market,” continued Heymann. “The progressive and forward thinking hoteliers who invest in technology and human resources now will surely reap the benefits later.”
 
For the full report “Ramping up for the Future” from FocusED, visit the UniFocus web site at: http://www.unifocus.com/news/focused/ramping_up_research.jsp 

About UniFocus
Based in Dallas, UniFocus serves hospitality, casino and resort operations in the U.S. and overseas. UniFocus offers full-service operational analysis, management and staff training, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs, along with a unique mystery evaluation system that can link service standard attainment to guest and employee perceptions. The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations, set strategic actions and gain asset value.
 
UniFocus is a member of the American Resort Development Association (ARDA), a member of the Association of Collegiate Conference and Events Directors-International (ACCED-I), a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, and an allied member of the American Hotel & Lodging Association. For more information, visit www.unifocus.com or call 972-512-5100.

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Contact: 

Michael Adkisson 
 Director of Public Relations 
UniFocus, LP 
Tel: (972) 512-5187 
[email protected]

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Waterfront Place Hotel Taps UniFocus for MEETINGScope™ and GUESTScope™; Happier Guests and Meeting Planners Draw Money to the Bottom-Line: UniFocus' Advanced Survey Analytics ups Wow-Factor / April 2009

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Hart Hotels Makes Smart Investment with UniFocus’ GUESTScope™; Watkins Glen Harbor Hotel Deploys UniFocus’ Advanced Feedback System / March 2009

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Heathman Hotel Partners with UniFocus to Upgrade the Guest and Meeting Planner Experience; Four Diamond Hotel Invests in Survey Analytics-Mystery Evaluation System / February 2009

InterContinental Hotels & Resorts Partners with UniFocus to Enhance Meetings Satisfaction Worldwide; UniFocus’ MEETINGScope™ New Global Brand Standard / January 2009

Best Western International Partners with UniFocus for Member Feedback to Enhance Service; UniFocus’ Feedback Methodology and Analytics Yield Better Intelligence / January 2009

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Kicking Horse Mountain Resort Partners with UniFocus for Guest Feedback; Canada’s Newest All Season Mountain Resort Selects GUESTScope™ / September 2008

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Sanctuary on Camelback Mountain Sets Standard with UniFocus' Employee Feedback Solution; Top U.S. Resort Raises Bar with Web-based STAFFScope® / March 2008

Millennium Hotels and Resorts Selects UniFocus' MEETINGScope™; UniFocus' MEETINGScope is New Feedback Standard for All Millennium Hotel Properties in the United States / January 2008

UniFocus Client Improves Guest Satisfaction by 20%; Lions Gate Hotel and Other Independents Report Success with UniFocus' GUESTScope® 360-Degree Feedback Solution / January 2008

Fairmont Hotels & Resorts Taps UniFocus for New Labor Management System / December 2007

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Fairmont Scottsdale Princess Selects UniFocus’ Watson, R. M. ™ Financial Management Applications / May 2007

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