News for the Hospitality Executive
The Morgans Hotel Group Reinvents the Hotel Gift Shop Experience
The Semi-Automatic Is an Oversized
Vending Machine that Includes Such Items
as a Toothbrush, but also the Fancy and Unorthodox Items
NEW YORK, Sept. 16, 2010 - Morgans Hotel Group Co. (Nasdaq: MHGC) ("MHG"), the groundbreaking innovator that introduced the world to iconic brands such as Delano in South Beach, Royalton and Hudson in New York City and Sanderson in London, today unveiled their irreverent take on hotel gift shops with the launch of Semi-Automatic at Hudson. Debuting just in time for New York Fashion Week, Semi-Automatic at Hudson has reinvented the hotel gift shop experience with the introduction of an oversized vending machine occupying part of a wall in the hotel lobby, stocked with a curated combination of everyday travel necessities and a myriad of luxury items at the press of a button.
Divided into five categories: Basics, Media, Fashion, Beauty, and GoFish, the touch-operated screen allows guests to indulge in the finest name brands including Malin + Goetz, Kiki De Montparnasse, Paul Smith and Haute Hippie.
"We're thrilled to bring the unrivaled Semi-Automatic experience to Hudson in New York City," said Kim Walker, Senior Vice President and Creative Director for Morgans Hotel Group. "This incredible concept gives us the opportunity to enhance our guests' travel needs by offering exciting luxury brands, everyday essentials and unexpected experiences to take advantage of during their stay."
Semi-Automatic originally debuted last year at Mondrian in South Beach and became an astounding success. Dispensing everything from Bentley's, Flip Video cameras and bathing suits, Semi-Automatic with its sleek design became an instant success as guests gathered around to ogle at the three-dimensional dispenser of luxury goods purchased as easily as a can of soda from a lobby vending machine. Mondrian in South Beach continues to impress today with pop-up curation of Semi-Automatic by innovators like Interview Magazine.
Now at Hudson, Semi-Automatic is available to guests 24 hours a day, seven days a week, and will present new luxury items on a regular basis. Prices range from $4 (for the basics) to $4500 (a two night penthouse package at Morgans Hotel Group's newest hotel, Ames in Boston. The package includes a two-night stay, dinner for two at Woodward, a special welcome amenity and a curated itinerary from UrbanDaddy). For the extravagant consumer with refined taste the Ben Watts photo shoot is priced at $8,000 and the Ferrari 599 GTB can be yours to rent for $10,000 per week.
About Morgans Hotel Group
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Morgans Hotel Group Co.
|Also See:||Everyday Mini-bar Items Not in Vogue at Kimpton Hotels; Managers Seek the Creative Twist - Yo Yos, Local Microbrews / May 2003|