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SM Hotels and Conventions Corp. Set to Open the 400-room Radisson Blu Hotel
in Cebu, Philippines; Grant Gaskin the Opening General Manager

(23 September 2010. Pasay City, Philippines.) - SM Hotels and Conventions Corp., a wholly owned subsidiary of Philippine conglomerate SM Investments Corporation (SM) invited the media today to a pre-launch event for its premier project in the Visayas, the 400-room Radisson Blu Hotel Cebu. The media event was held at 3:00 p.m. on 23 September 2010 at the SMX Convention Center in Pasay City. SM Hotels provided the guests an exclusive preview of the very first Radisson Blu Hotel in the Asia-Pacific region, which is scheduled to open on 27 September 2010 and is managed by Carlson, a privately held, global hospitality and travel company.

Elizabeth T. Sy, president of SM Hotels and Conventions Corporation said, ďThe inaugural launch of Radisson Blu Hotel Cebu is a fulfillment of the dream long held by my father and SM chairman, Henry Sy, Sr., to open the premier hotel in Cebu. Although the hotelís completion was put on hold during the nineties due to the prevailing business climate then, we never lost our vision of one day opening its doors to welcome guests from all over the world. In light of our optimism about the prospects of Philippine tourism and the resurgence of the economy, we exerted our utmost efforts to ensure that the highest quality in the hotelís design, functionality, detail, and artwork is firmly in place for its opening. Thus, we are confident that the Radisson Blu Hotel Cebu will be the tourist destination of choice and the leading events venue in Cebu City and nearby regions. It is SMís further contribution to Philippine tourism which embodies our chairmanís great enthusiasm on the industryís bright prospects.Ē 

The interior design of the Radisson Blu Hotel Cebu will feature a strong use of local, natural elements such as woodwork carvings, weavings and pearls. All 400-rooms will be equipped with 37-inch flat screen televisions and iPod docking stations. Hotel guests will be provided with complimentary high-speed Internet access available throughout all public areas and guest rooms.

The hotel will offer Business Class, a comprehensive new product and service offering that was developed around the concept of 'travel empathy.' Business Class affords guests greater ease of travel with the full use of the Radisson Club Lounge with complimentary breakfast and evening cocktails, and use of a meeting room. It also includes  added perks such as upgraded room and amenities, complimentary daily newspaper, turn-down service, express check-in and check-out services, a Nespresso coffee machine in the guestroom, and complimentary pressing of garments upon arrival.

"Apart from being recognized as one of the top island destinations in Asia, Cebu is also fast becoming a business hub with convention facilities that meet international standards. Radisson Blu Hotel Cebu is positioned to deliver some of the highest levels of comfort and quality, making it an ideal hotel for business and leisure travellers," said Grant Gaskin, general manager, Radisson Blu Hotel Cebu.

The upper-upscale Radisson Blu Hotel Cebu is ideally situated right beside SM City Cebu, which is the largest and leading shopping mall complex in the region. Robust business synergy is expected to be created by and between the two SM establishments, inasmuch as SM City Cebu may also be considered a tourist destination in the area that attracts close to 120,000 customers daily. In addition, the mall boasts of a duty-free shopping section, a gross floor area (GFA) of 265,832 square meters (sqm), over 700 tenants, eight cinema theaters, and more than 1,700 parking slots.

Aside from its many other amenities such as two spacious and contemporary ballrooms and ten multi-purpose meeting rooms, Radisson Blu Hotel Cebu will also offer state-of-the-art meeting facilities and extensive professional meeting and conference planning services, thus making it a top choice for MICE (meetings, incentives, conventions, and exhibitions) events. 

The hotelís Santa Maria Grand Ballroom measures 1,200 sqm and has an eight-meter high ceiling. It comes with its own dedicated top-of-the-range audiovisual equipment room and can accommodate up to 1,200 guests. The Niña Ballroom, on the other hand, measures 780 sqm, with a five-meter high ceiling. It can seat up to 650 persons. Both ballrooms come equipped with the latest technology, including ceiling-mounted LCD projectors and drop down screens, among others.

All general public areas and guest rooms will have high speed, complimentary wired and wireless Internet access.


Ms. Gigi G. Teves
Vice President 
SM Hotels and Conventions Corporation
Tel. +63 2 858-0317

Also See: Carlson Hotels Achieves Key Milestones During First 100 Days of Ambition 2015 Growth Plan; Obtains Commitments from 50% of the Existing Radisson Franchisees to Align with the New Upscale Standards / June 2010

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