Celebration, Fla. — September 9,
2010 — Ukraine’s leading hotel
company, Premier International Ltd., has launched several significant
upgrades
to its fully customized loyalty program powered by Libra OnDemand and its suite
of
easy-to-use Web-based applications. Premier International’s Premier
Club
program has expanded this month to include the company’s midscale
brand, Accord
Hotels, along with its flagship luxury brand, Premier Hotels.
Additionally, Premier
Club members can now access their account information online through
Libra
OnDemand's consumer-facing Customer Portal.  Earlier this year, Kiev-based
Premier International used Libra OnDemand's customizable back-end
loyalty
management system to incorporate options for earning and spending
bonuses
within Premier Club. Leveraging the Force.com platform,
Libra OnDemand is infinitely scalable and integrates seamlessly with
the hotel
industry’s top property management systems, giving emerging companies
like
Premier International an affordable customer relationship management
solution
that can evolve and grow as the company does.
Its Accord brand is a perfect example of that evolution. In an effort to more widely popularize its nascent three-property chain, Premier International turned to Libra OnDemand to incorporate Accord into the Premier Club technical framework. Reflective of Libra OnDemand’s position as the hotel industry’s most comprehensive Cloud-based CRM system, Premier Club members can now entirely manage their loyalty accounts online, letting them update their preferences and check their accrued bonuses at any time and from anywhere. The Libra OnDemand Customer Portal offers stay-aware content and self-service options for in-house guests and frequent customers, enabling them to redeem award points, purchase gift certificates and request room upgrades. On the back end, hoteliers can view valuable guest information like stay preferences, service requests and survey results, triggering pre-defined task assignments and workflow rules. Since not all guests want the same things from their hotel loyalty programs—some crave points redeemable for free nights, while others value the perks and special recognition that make travel more enjoyable—Libra OnDemand’s dynamic CRM solution helps Premier International cater to all types of guests effortlessly. Indeed, Premier Club allows guests to receive discounts on accommodations or at participating hotel bars and restaurants, with bonuses able to be redeemed for free stays, other hotel services or airline miles. Exclusive benefits available to members include free room upgrades, late checkout and express check-in. "Libra OnDemand is the perfect solution for Premier International—a midsize hotel company that needs its loyalty program to be modern, easily usable by guests, scalable for growth and yet affordable. That is us in a nutshell,” says Libra OnDemand CEO Gregg Hopkins. "Ours is the only major hospitality CRM product that exists entirely in the Cloud, which means guests get a satisfying user experience while the hotel gets a real-time, 360-degree view of its customer base." For more information, please contact Gregg Hopkins at [email protected] or visit www.libraondemand.com. About Premier International Ltd. Premier International Ltd. operates two of the most respected hotel chains in Ukraine, the luxury Premier Hotels brand and the midscale Accord Hotels brand. Premier Hotels includes seven properties: the 5-star luxurious Premier Palace in Kiev, one of Great Hotels of the World; 4-star elegant Oreanda Hotel on the Black Sea shore in Yalta, Crimea, one of Special Hotels of the World; 4-star Dnister Hotel in Lviv; 5-star Otrada boutique hotel in Odessa; 4-star Aurora Hotel and 5-star Cosmopolit Art Hotel in Kharkiv; 4-star Star Hotel in Mukacheve. Accord Hotels are Bakkara Art Hotel and Rus Hotel in Kiev and Yunost Hotel in Odessa. About Libra OnDemand  Libra OnDemand leverages the power of
the world’s most popular on-demand platform (Force.com) to provide a
comprehensive suite of hospitality specific applications: Customer
Relationship
Management, Loyalty Management, Group Sales & Event Management,
Analytics,
Email Marketing, as well as an online consumer-facing application,
Customer
Portal. Libra OnDemand is a Web-based application that is designed
to
drive sales and increase revenues for the world’s premier hotel
organizations. Requiring zero infrastructure or upfront capital
investment, Libra OnDemand is simple to use, easy to customize, and
quick to
implement. For more information about Libra OnDemand,
contact [email protected]
or visit the website www.libraondemand.com.Editor’s Note: Electronic images are available by contacting Adam Kirby at Plan A PR & Marketing, Inc. • Phone: 708-386-1901 or email: [email protected]. |