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W Hollywood Appoints Hospitality Veteran Jeffrey G. Guillory
As New Director of Sales and Marketing

Hollywood, CA – September 13, 2010 – W Hollywood has appointed industry veteran Jeffrey G. Guillory as the new Director of Sales and Marketing, announced today by the hotel’s General Manager, Jim McPartlin.
“Jeffrey has over 25 years of experience in the hotel business and has become known in his field as an overachiever who consistently excels above and beyond expectations,” commented McPartlin.  “We are pleased to welcome him to W Hollywood as our Director of Sales and Marketing.”
“W Hollywood is the ultimate location for business travelers, tourists, meetings and special events.  I am so honored to be a part of W Hollywood’s team and look forward to an exciting future here,” said Guillory.
Guillory has over two decades of hospitality experience, where he’s acted as Director of Sales and Marketing at four hotels prior to W Hollywood: the Millennium Biltmore Hotel in Los Angeles, The Intercontinental Hotel in Miami, The Stanford Court - a Renaissance Hotel in San Francisco and the Swissotel Chicago.                                                
From 1999-2000, he served as the Regional Vice President at Helms Briscoe Performance Group in Chicago, where he was a key player in building brand awareness and managing sales teams. Jeffrey also increased business growth for four Regal International Hotels and seven Richfield properties that included Sheraton, Radisson and Clarion brands during 1997-1999, when he was the Corporate Director of Sales & Marketing for Regal Hotels International/Richfield Hospitality Services. From 1991-1997, he rose to become the Director of Sales at the Sutton Place Hotel (formerly Le Meridien) in Chicago after holding Assistant Director of Sales and Sales Manager positions.  Prior to his work at the Sutton Place Hotel, he served as the National Sales Manager at the Ritz-Carlton Hotel in Washington, D.C. 
Throughout his career, Guillory has been instrumental in improving the sales and marketing initiatives at numerous high-profile hotels around the country.  He has guided two sales teams to win Sales Team of the Year, once in 2004 at the Stanford Court and again in 2006 at the InterContinental.
Guillory is a true leader and has hired, coached, motivated and managed numerous sales managers and guided the development of several sales directors as well as excelling in solving employee issues and enhancing productivity. Guillory holds a Bachelor of Arts, International Affairs in French from the University of Colorado, and studied one year at Universite de Haute Bretagne, Rennes II, France.  Additionally, he received a Diploma de Espanol Como Lengua Extranjera at Instituto Cervantes, Madrid, Spain and also studied in Chile, Argentina and Mexico. It is his passion for sales and success in revenue growth that will allow him to be an integral part of W Hollywood’s team.
W Hollywood is located at 6250 Hollywood Blvd., Los Angeles, California.  For more information please visit
About W Hollywood Hotel & Residences
W Hollywood Hotel & Residences is the first branded property providing hotel, retail and luxury for-sale residences in Los Angeles. With 305 guest rooms and 143 W-branded Residences, a signature restaurant, a rooftop bar, branded 6075-square-foot bliss® spa with retail space and 25-yard lap pool, the $350 million development at Hollywood & Vine offers a world-class lifestyle opportunity boasting W’s signature Whatever/Whenever service; cutting-edge design including contemporary finishes, lush landscaping, artistic flair and innovative living spaces complete with dramatic views, premiere nightlife and exclusive restaurants.  Starwood Hotels and Resorts Worldwide, Inc., W's parent company, will operate the hotel and residences. The property is jointly owned by HEI Hospitality, a hotel investment and operating company, and Gatehouse Capital, a Dallas-based real estate investment firm.

Media Contacts:

BrandLink Communications for W Hollywood
                    Markie Price/Jose Martinez/Laura Duran


Also See: Three New Luxury Hotels Face Tough Debuts in Los Angeles; The JW Marriott Los Angeles, The Ritz-Carlton, Los Angeles and W Hollywood Hotel & Residences / January 2010

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